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Opening Remarks @ Vietnam Digital Marketing & Technology Conference 2010 by Tony Truong (Founder)

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Tony Truong (that's me), Managing Director of Golden Digital share thoughts on Digitization of Media @ the 1st Annual Vietnam Digital Marketing & Technology Conference 2010.

Opening Remarks @ Vietnam Digital Marketing & Technology Conference 2010 by Tony Truong (Founder)

  1. 1. Digitization of Media<br />Tony Truong<br />Managing Director<br />Golden Digital<br />Ho Chi Minh City // December 9, 2010<br />
  2. 2. I’m sorry marketers<br />Vietnam is going digital. <br />And there’s nothing you can do about it.<br />
  3. 3. They say, TV is King, then Print<br />But that’s rapidly changing.<br />
  4. 4. Vietnam<br />Was an under-developed third-world country, where people were poor, living standard was low, and technology was limited.<br />
  5. 5. Viet Now<br />Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future. (Anna Maria Virzi, ClickZ)<br />
  6. 6. 55%<br />Of Vietnam’s Population <br />is under 30 years old.<br />*International Database, US Census Bureau<br />
  7. 7. Digitization of Vietnam has already begun.<br />
  8. 8. 144Million mobile phone users <br />There are<br />in Vietnam. <br />*General Statistic Office // October, 2010<br />
  9. 9. 30%<br />Has access to internet via computers<br />*VNNIC OCT/2010<br />
  10. 10. VN Media Consumption<br />INTERNET IS NOW THE SECOND MOST IMPORTANT MEDIUM<br />
  11. 11. Young, tech savvy & connected,<br />Vietnamese are consuming digital media like never before. Just like any other young markets around the world.<br />
  12. 12. Time spent on digital media<br />Surpasses that of other media.<br />
  13. 13. The digital revolution is changing the way we consume all media. <br />
  14. 14. Digitization has changed our society and our behavior.<br />
  15. 15. http://www.youtube.com/watch?v=gpkV4fNcYcI<br />
  16. 16. Welcome to the near future.<br />Digital will no longer be a channel, digital will fuel our society into the next age.<br />Are you ready?<br />
  17. 17. Digitization will continue<br />
  18. 18. The line between TV & Digital will diminish.<br />Internet is TV is Internet is TV<br />
  19. 19. http://www.youtube.com/watch?v=7se8kZFVbJ8<br />
  20. 20.
  21. 21.
  22. 22. http://www.youtube.com/watch?v=bQoF6QhfRVw<br />
  23. 23. http://discover.sonystyle.com/internettv/commercial/#/video<br />
  24. 24. How about OOH? Easily digitized<br />
  25. 25. http://www.youtube.com/watch?v=z1U1OM5UsLA<br />
  26. 26. Print has also gone digital.<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30. Want more?Digital has gone on print.<br />
  31. 31.
  32. 32. Ah, did I say that radio is also digital?<br />
  33. 33.
  34. 34. TV is digitalOOH is digitalPrint is digitalRadio is digitalWeb is digitalMobile is digitalEverything is digital.<br />
  35. 35. If everything is digital, then digital will affect every aspects of life.<br />
  36. 36. Today we seek to show you a little glimpse of that digital world here.<br />And hope to inspire you to look at digital differently. Bigger, wider and more interactive than you imagined.<br />

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