Watch the full webinar: https://www.eventbrite.com/blog/academy/how-to-livestream-an-event/ From Coachella to Dreamforce, livestreaming is taking the events industry by storm. And for good reason: 30% of people who watch a livestreamed video will attend that same event the following year. So, how can you make live video work for your event? Find out from Livestream’s Amber van Moessner. Livestream, a global live video platform that works with more than six million events each year, will share insights on live video production, streaming, and analytics. View the webinar at https://www.eventbrite.com/blog/academy/how-to-livestream-an-event/ You’ll learn: -The benefits of livestreaming your event -Staffing and video equipment options for your budget -How to incorporate livestreaming into your event’s marketing strategy -How other events, from music festivals to B2B conferences, have used live video to grow their audience

1. Why Livestreaming Can
Grow Your Event
— And How to Do It

2. Agenda
1. Benefits of livestreaming an event
2. How to plan for livestreaming: budget, staffing & equipment
3. How to incorporate live video into your marketing
4. Examples of how events have hit their goals with live video
5. Q&A

3. Amber van Moessner
Director of Content Marketing
Livestream
Rachel Grate
Content Marketing Specialist
Eventbrite
Speakers

4. Click here to watch the
full on-demand webinar
on the Eventbrite blog.

5. 6 Key Benefits of
Livestreaming Your
Event

6. When you hear about livestreaming, you may
think it only applies to huge events like
Coachella.

7. In reality, live video is a worthy investment
for many types and sizes of events — from
large music festivals to small B2B
conferences.
Here are the top 6 benefits of livestreaming
your event.

8. 1. It’s extremely engaging
According to Facebook
Live, users spend 3x more
time and comment 10x
more when video is live.

9. 2. It will drive ticket sales up — not down
Live video actually grows
attendance in-person.

10. 3. It’s cost-effective
Contrary to popular belief,
livestreaming doesn’t have
to be expensive.
The ROI of live video can
make it a cost-effective part
of your marketing strategy.

11. 4. It expands your brand beyond the room
If your event sells
out, live video is a
great way to
expand the event —
and your brand.
In 2015, Salesforce’s Dreamforce Conference reached
75x
the number of people who attended in person via video.
160,000
registered
attendees
6.1M
viewers of the
livestream
6M
viewers of the
on-demand video

12. 5. It can showcase little-known elements of
your event
Live video can go
beyond speakers
and performers.
Creative uses of live video include:
● Behind-the-scenes video for loyal fans and
audiences
● Q&As and direct conversations with customers or
social audiences
● Special product announcements or launches
● Influencer partnerships where a brand features a
guest speaker on the stream

13. 6. It can be a key part of your marketing
strategy year-round
You can use video
from this event to
create teaser videos
and drive people to
future events.

14. How to plan for
livestreaming

15. Budgeting
Livestreaming doesn’t have to be expensive, but it does
have to be high-quality to be effective.

16. Staffing
● Audio
● Camera Crew
● Producer
● Switch/Encode
● Stage Manager
● Live Editing

17. The 4 venue production essentials
1. Power: Keep every essential on its own circuit.
2. Internet connection: Always have twice as much upload speed
available as the bitrate you want to stream at.
3. Tables and chairs: Keep switchers and encoders on a 6-foot table,
and producers need chairs to switch while they stream.
4. Access to the venue: Confirm rules and regulations with your venue
in advance, and be prepared to purchase insurance to load equipment.

18. 7 technical
requirements for a
successful stream
1. Cameras
2. Cords/Inputs
3. Camera stabilizer
4. Encoder
5. Switcher
6. Audio
7. Lighting

19. 1. Cameras
Depending on the size of your operation, you will need to
buy or rent one or multiple cameras.
Livestream recommends:
● Mevo
● Sony PXWX70
● Sony PMW-300K1
● Canon XA10

20. 2. Input
You’ll need audio/video cables to create your feed.
HD-SDI and HDMI are the common options:

21. 3. Equipment
To make sure your video isn’t unstable or shaky, you’ll
need one of the following items:
● A tripod (for single-camera productions)
● Professional camera stabilizers (which you can buy or
rent)
● Risers (for big events, to prevent audience members
from crossing the frame)

22. 4. Encoders
Encoding is the difference between a video recording and a
livestream. It’s a piece of hardware or software used to make
video viewable over the Internet.
Examples of encoders include
Livestream Studio or
Broadcaster Pro.

23. 5. Switcher
If you have more than one camera, you will need a
switcher to mix between different cameras during the live
broadcast.
Production switchers vary by number of camera inputs.

24. 6. Audio
There are a few options for audio, with varying quality:
● Built-in camera microphone
● External microphone plugged into your camera
● A mixer plugged into your camera
● A USB audio mixer

25. 7. Lighting
Traditional video lighting uses three lights: a backlight, a
key light, and a fill light. Professional lights are available to
buy or rent.
If professional lighting isn’t in your budget, you can get
creative.

26. How to incorporate live
video in your marketing

27. 5 questions to ask before livestreaming your event:
1. What is my content strategy?
2. Where do I want my content to be seen?
3. Will the quality of the in-house experience match
the online experience?
4. Have I scheduled time to test my stream?
5. Have I visualized disaster?

28. Before the event
● Have a content/social
strategy
● Promote your stream
● Have a call to action
ready for the end of the
stream

29. Your live video content can be used year-round
Use your video to promote your next event in teasers,
blog posts, social media and more.
Plan post-event follow-up featuring speaker sessions,
B-roll, a sizzle reel, and more.

30. How to calculate the ROI of your livestream
● Have a clear CTA for viewers/on social media
● Gate livestream for lead generation
○ Gate livestream for PPV
● Have a clear follow up strategy before your event for
live viewers

31. How to calculate the ROI of your livestream
● Average impressions increase 75-7500% with live
video
○ On average 30% of those viewers will buy
tickets to a following event
○ Viral social impressions
● Built-in content creation

32. Examples of how events
have used live video

33. Strategy:
● Venue is exclusive: the
conference sells out in 17
minutes
● Provide streaming services to
build brand among those who
cannot attend
Results:
● Venue capacity: 348
● Livestream views: 6621
Welcome Conference

34. Strategy:
● Stream video in lounge areas
across multiple venues
● Sell streaming PPV packages
to non-ticket holders
Results:
● Better attendee experience
● Additional revenue from PPV
● 3000 attendees
● 22,719 total online viewers
Social Media Week

35. Strategy:
● Livestream, El Digital,
Afropunk, and Jose Cuervo
streamed a secret “No
Cuervo No Cinco” concert
● Streamed to Cuervo.com and
the Afropunk Facebook Page
using the HD550 and Sony
FS7/FS5 cameras
Results:
● 300 attendees
● 66,374 LIVE viewers
Jose Cuervo/Afropunk

37. Learn more
at eventbrite.com/blog
and livestream.com