Question 1

2. 1-Story and how this is told during
the video
• The story of there date was portrayed through the stereotypical locations
they went to.
- Carrousel
- Pier
- Beach
- Bench
Showing them smiling and laughing with close ups on there faces the premise
of the date is portrayed.
My story was told through a romantic genre , conforming with the ideals of a
romantic comedy music video.
Applying Andrew Goodwin's theory –
lyrics and visuals- “love is easy” holding hands , smiling .
music and visuals- jumping down stairs in chorus.
Star performance – Anthony part of band and in the video
Performance

3. 2-Genre and how the video
suggests it
• My genre was romantic comedy
• Using the devices of location and actors
the combination of these together are the
make up of a romantic comedy.
• In the image of one direction they have
used the beach theme much like mine to
portray the romantic theme. This is seen in
many romantic films such as, „The
Notebook‟, „Dear John‟.

4. 4-How the „artist‟ is portrayed
• Having the artist as a star image showing him singing in the studio and
showing his charm on the date , allows the conventions of a typical heart
throb.
• Portraying him as an average guy the young teenage audience would cling
on to this, which is why I wanted to show him as happy and fun.

5. 5-Style of your video
• My music video combined Narrative and performance.
• The performance aspect was derived from Anthony
singing booth set up in the studio showing the real
pop singer.
• Whereas the Narrative was played through the love
story at the seaside .
• Having these two opposing conventions they worked
together to show Anthony as the star idol and focus his
storyline around him with the girl taking a more minor
role as the my target audience would like there to be
more of a focus on him .
• This is from market research of one direction and the
vamps.

6. 5- Style models
• On of my style models was one of the
most iconic romantic movies “Titanic”
• By taking a long slow motion shot of the
wind pose , it portrayed to the audience
the cheesiness and sarcastic nature of the
video.

7. 6-Setting/location
• My location was originally planned to be at a country park , but after
the recent floods that was not possible. Changing it to the beach it
opened up many options for the scenery of the sand and sea. Also
creating many more vast areas to film allowing me to have more
frequent establishing shots.
7-Camerawork and editing
• Using the steadycam when filming was originally difficult
as getting the balance with the wind and staying still was
complicated .
• Editing the lip syncing became challenging as my actors
had to be dead on with the words. Later on within editing it
was clear I needed to add in further lip syncing to connect
with the singer earlier on.

8. 8-The opening of your video
• The opening and closing of my video was important as it had to establish
the date straight away .
• By using the fish eye effect at the beginning it showed the stereotype of old
romantic films, showing the typical love story . By adding this at the end it
showed the story did a full circle.
• Also by showing the background of the rehearsal and recording studio , also
by showing Tony as a normal everyday person at work makes that
connection with the audience instantly making him seem avaidable and
average young lad to many teenage girls.

9. 9-Costumes and props
• The costumes worn for filming were adapted from my initial ideas, I
originally wanted the female in a red dress with wellies showing the festival
theme. However on filming day I wanted to carry on the red theme but the
red jacket still connoted lust and love but had to adapt to the windy weather
conditions.
• The boy was originally supposed to be in a shirt which was not followed on
the day however the bland washed out colours worked well in juxtaposition
to the red jacket the girl wore. However my idea for dressing down his
bottom half worked well for the informal date .
• As I researched more into this genre of music videos it was evident the
dressing down theme was seen throughout as it made them seen casual
and normal to there aspiring fans.