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With Alibaba in the horizon, who among Flipkart and Amazon will be the king of India’s e-commerce
scene?
In Februarythisyear,itwas reportedthatChinese e-commercegiantAlibabawasplanningtoacquire
Flipkart,the largesthome-growne-commercecompanyinIndia.However,the talksdidnotmake much
headway,asAlibaba— whichisalsoan investorinSnapdeal — feltthatthe Indiane-commerce giant
was overvalued.
eTailing India Thought Corner
Exciting times ahead in India’s e-commerce space
There has beenquite aspeculationoverthe pastfew monthsonthe potential mergerandacquisitionin
Indiane-commerce industry.We willtrytofigure outsome of our ownpermutationandcombination.
Flipkart + Snapdeal
The mergerof homegrownheavy-weightscanputup a fierce fightagainstAmazon’sincreasingthreatto
local companies
Flipkart/ Snapdeal + Paytm
Paytmhas got paymentbankinglicense andamergerwithitwill addamazinglylarge numberof
consumerto eitherof the entities.
Amazon + local player
A mergeror acquisitionof alocal playersuchas Flipkart,Snapdeal andPaytmwill furtherbolster
Amazon’smightonthe face of Alibaba’sarrival.
Alibaba + local player
If AlibabaacquiresFlipkartandmerge itwithPaytm,itcouldbe one of the mostexcitinge-commerce
battlesthatdoesn’tofferanyhopesof profitabilitysoon.
Meanwhile,Flipkartcan find a middlepath to survive againstthedart of Amazon by selling out not
completebut strategicequityto Alibaba.

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