2. INTRODUCTION
• Our country is still considered to be a
developing country , due to many
social problems.
• So , we have came up with a product
to avoid ignorance towards female
hygiene which is one of the problem
faced by females staying in rural
areas across the country.
• Especially considering the women’s
hygiene and sanitation is something
which has to be tackled in rural areas.
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3. SOME STATISTICS
Adolescent rural girls are unable to attend up to 50 days of schooling in a year due
to inadequate menstrual care.
Only 36% females use sanitary napkins in India.
There are certain females who don’t even know what sanitary napkin is , forget
about its usage.
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4. • Carefree is a brand of
protective sanitary napkins,
which perfectly works on the
move
• 7 layer protection
• Odor control
• Leaklock technology
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PRODUCT
STRATEGY
NOW BE PROTECTED
6. PRICE DISTRIBUTION CHART
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Sr.no. Pricing distribution Price (in Rs per piece)
1 Raw material 0.75
2 Labour 1.00
3 Other charges* 1.00
4 Profit 1.25
TOTAL 4.00
*other charges include promotion and distribution charges
7. • DIRECT SELLING
1. Preferably hire local people as
• It would be able to
communicate well with the
people in the concerned area
2. publicity campaigns
• video and audio mode of
advertisement is preferable
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PROMOTION
8. 3. Free samples
4. Demonstration
• To educate and inform the customers
about the PRODUCT
• Even the men in rural areas should be
given awareness regarding the same
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9. PLACE
1.Our product will be mainly focused on women from
rural areas
68% of the rural women cannot afford sanitary napkins
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10. DISTRIBUTION • Personal selling :
distributing our
product door to door
in different areas
• Manufacturer to
retailer to consumer
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