4. Mr. Shayar Rawal, MDSource : www.gettyimages.com 1
5. WARM CONDOM PVT. LTD Market Research : Competitors, Users review, Competitors Quality & Rate Detailing of Warm Condoms Male and Female condom detail 2
6. PRODUCT AVAILIABLE IN MARKET Moods Condoms – (Coffee, Banana, Strawberry, Extra time are available in market) Kohinoor Condoms Manforce Condoms Durex Condoms Nirodh (A Govt. Product) 3
7. PEOPLE’S SURVEY Survey team meet 40 Male : Age Group – 20yrs – 40 yrs & 40yrs above Survey team meet 08 Female : Age Group – 20yrs – 40 yrs Survey team meet 10 Chemist of different area of the city Note : 2 male and 2 female have given their reviews on camera Others are in printed form. 4
8. CONDOMS USAGE IN AHMEDABAD Satellite - A-1, A-2 & B-1 (moods, Kohinoor, Kama sutra) Naroda - B-1 & B-2 (Kohinoor, moods, durex) City area - A-2 & B-1 (Kohinoor, moods, man force) Bopal - A-2 & B-1 (moods & durex) 5
9. CONDOM ADS IN AHMEDABAD Moods (coffee flavour) hording Print ad (mostly placed at AMTS bus stop) & TV ad Kohinoor condoms (used hording at various places and Publishes Print ads) Man force Condoms (used print Ad for publicity and placed at chemist’s Medical store) Kama sutra Condoms (used print Ad) 6
10. CUSTOMERS AND THEIR MOST PREFERABLE CONDOM Mostly man goes to purchase, woman goes rarely (Chemist says) Generally 20 to 45 years old man purchases Man prefers Kohinoor & Moods more 7 Source : www.google.images.com
12. MARKETING STRATEGIES OF HLL Over the past two decades, HLL has steadily set up a strong and sound infrastructure for direct marketing. HLL has put in place a vast distribution network covering the length and breadth of the country. HLL’s products today reach over 200000 retail outlets, covering 3500 hospitals, reaching over 30000 medical professionals, with over 2800 stock points, has over700 frontline team members placed in every town, with offices in all metros and mini metros, and reaching over - 9
13. IT’S TIME FOR WOMAN CELEBRATION The female condom is a thin sheath or pouch worn by a woman during sex. Benefits of FC:- Will protect against most STDs and pregnancy if used correctly The FC can be inserted up to 8 hours before intercourse The FC are made of polyurethane and nitride which are less likely to cause an allergic reaction than latex. Source : www.google.images.com 10 In addition, these materials are thin and conduct heat well, so sensation is preserved..
14. Our product “WARM CONDOM” Quality : condom is made by latex rubber. It is a high quality rubber which is composed of very small pores that prevent spam and viruses such as HIV, getting through Place : Available at malls, chemists & famous pan galas like ASHOK, PAN SPOT etc Promotion : TV ad, print ad, hoarding's, vending machine at public places FLAVOUR PIECES PRICE RS SCHEMES Extra Power 03 12 - 11 Heart Killer Get 1 Free 04 20
15. CALCULATION OF COST EXTRA POWER CONDOM Expenses Rs. (1-10-2009 to 31-10-2009) Raw material of latex rubber 5,00,000 Treatment oil 50,000 Labor salary 2,50,000 Transportation 1,50,000 Advertisements (TV, print, hoardings) 3,00,000 Packing charge 2,50,000 Depreciation on machine 7,500 Depreciation on assets 7,500 15,15,000 Total 3,70,000 pieces condom produce by company in month. So per pieces cost comes 4.05 rs 12
16. CALCULATION OF COST HEART KILLER CONDOM Expenses Rs. (1-10-2009 to 31-10-2009) Raw material of latex rubber 5,00,000 Treatment oil 50,000 Labor salary 2,50,000 Transportation 1,50,000 Advertisements (TV, print, hoardings) 3,00,000 Packing charge 2,50,000 Depreciation on machine 7,500 Depreciation on assets 7,500 15,15,000 Extra unit 2,35,000 17,50,000 Total 3,70,000 pieces condom produce by company in month. So per pieces cost comes 4.73 Rs. 13
17. SWOT ANALYSIS OF WARM CONDOM - Good quality maintained - Low market price - Good marketing strategies STRENGTH - Low credibility due to new product - We have only two flavors - We cant give more schemes to our dealers because of law cost product WEAKNESS : - We entering a market as a loss leader - We use unique way for marketing from introducing a ‘Vending machine’ - We get a chance to introduce WARM in winter Opportunities: - 14 THRETHS : - Competitors popularity
18. PACKET LAYOUT OF “WARM CONDOM” Packet Front Side Packet Backside Endless passion 15
20. WARM INTRODUCES FEMALE COMDOMS Quality :- Our Female Condom is made from natural latex. This condom does not make the noises. Place :- Available at malls, chemists & Beauty Parlour and AMTS bus stop Please: give me pisd Price :- 2 pieces packet costs 200 Rs. Promotion :- TV ad, print ad & hoarding's Source : www.google.images.com 17
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