Whisper advertisement

1. “We’re for women. We’re for
you.”

2. Procter & Gamble Hygiene and Health Care Limited (P&G) is one of India's
fastest growing Fast Moving Consumer Goods (FMCG) Companies, that
comes under the Feminine Care & Health Care such as Whisper.
 It was established in 1985 at Mumbai.
 well known for its innovative products
 Ground breaking products of Procter and Gamble Hygiene are Ariel
detergent, Vicks cough and cold products, and Whisper sanitary napkins, all
of which have become household names.

3. Values of P&G
Passionate about
winning
Leadership in the
market
Integrity of the
company
Trustworthiness of the
work force

4.  To show respect to all individuals
To have a common interest for the company as well as for the human
resource of the company
To be tactically focused on the work
To encourage individual achievements
To be the best in the business
to have continuous innovations which would effect the overall success
To be dependent on each other ,i.e, the company and the human resource

5.  P&G Feminine Care Division is known for
its immensely popular brand – WHISPER.
 It has altered the concept of feminine
hygiene in India.
 Improved lives of innumerable Indian
women.
 Whisper sanitary napkins comes in
different variant, such as :
a) Whisper Choice
b) Whisper Maxi regular
c) Whisper Ultra Wings
d) Whisper Maxi Wings
e) Whisper Ultra XL Wings

7. Features of Whisper Sanitary Napkins

9. MARKETING STRATEGIES
Whisper Ultra Clean Wings is nearly 40% longer than
an ordinary pad and gives you long lasting protection.
• nearly 40% longer* helps provide more coverage
• 5X more absorbency#
• Lock core helps absorb fluid and locks it in gel form
for long lasting protection
• Dry-Weave Cover provides soft, dry protection.
Use Whisper Ultra Clean XL Wings for days when your
period flow is heavy.