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You’ll find neither beer
nor diapers in this short story… [*]
Don’t be afraid of a
basket case
Market Basket Analysis
Customers buy combinations of items…
buy
buy
buy
buy
scenario
Gather and prepare data for analysis…
understand
Find rules for items bought together…
model
Use rules to improve your service…
buy
buy
buy
deploy
also ?
“Customers who bought this item also…”
Takeaway
Using data for items bought together
We can analyze that and find patterns
To improve service to your customers
Leverage upselling + cross-selling potential
understand > model > deploy
Implement the relevant rules in a model
So, if you think you have a basket case
We have the technical knowledge to help you
Thanks for watching!
interested?
[*] and you’ll find out about beer and diapers too

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Don’t be afraid of a basket case

  • 1. You’ll find neither beer nor diapers in this short story… [*] Don’t be afraid of a basket case Market Basket Analysis
  • 2. Customers buy combinations of items… buy buy buy buy scenario
  • 3. Gather and prepare data for analysis… understand
  • 4. Find rules for items bought together… model
  • 5. Use rules to improve your service… buy buy buy deploy also ? “Customers who bought this item also…”
  • 6. Takeaway Using data for items bought together We can analyze that and find patterns To improve service to your customers Leverage upselling + cross-selling potential understand > model > deploy Implement the relevant rules in a model
  • 7. So, if you think you have a basket case We have the technical knowledge to help you Thanks for watching! interested? [*] and you’ll find out about beer and diapers too