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OPTIMIZING FINANCIALS
CLOUD & SUBSCRIPTION
SOFTWARE LICENSING
ERICK YANEZ
CEO
VECTOR NETWORKS
1. Financial Implications Permanent vs Subscription
2. Cost Over Time Permanent vs Subscription
3. Suggestions on How to Optimize Subscriptions
Table of Contents
2
Permanent Software Licenses
– Multiple benefits
– Rigid model
Subscription Model
– More flexibility and possibilities
Could help reduce costs
– Requires more management
Permanent vs Subscription - Financial
3
Permanent vs Cloud / Subscription
Capital Expenditure Operating Expense
OPEX costs
Financial Perspective of Subscriptions
4
Financial Implications of Each Model
5
Permanent Subscription
Cash flow  
Assets in Balance Sheet  
Short term operating
income
 
Cost Over Time  
Tax Benefits  
or ?
Depends on many factors such as:
- Financial Needs of the Organization
- Board of Directors
- Public / Private
- Industry (utilities, energy, tech startup)
Which One Is Better?
6
Financial Implications of Each Model - Focus
7
Permanent Subscription
Cash flow  
Assets in Balance Sheet  
Short term operating
income


Cost Over Time  
Tax Benefits  
Permanent: less expensive over time
Subscription: more expensive over time
Permanent vs Subscription - Common Approach to Consumption
0
1
2
3
4
5
6
7
year 1 year 2 year 3 year 4 year 5 year 6
Cost
Cost Over Time
Permanent
Subscription
Total P
Total S
8
0
1
2
3
4
5
6
7
year 1 year 2 year 3 year 4 year 5 year 6
Cost
Cost Over Time
Permanent
Subscription
Total P
Total S
Permanent: less expensive over time
Subscription: more expensive over time
Permanent vs Subscription - Common Approach to Consumption
9
Can Subscription be less
expensive?
• Trend
• May become the only option
• Characteristics:
– Scalable and Elastic
– Metered by use
– On demand pricing
– Faster deployment
– Option to switch products
The Subscription Model
10
Can Subscriptions be Less Costly?
11
Variables of
Dynamic
Organization
# of employees
# of projects
# of customers
Other fluctuations
HiddenCosts
Upgrades
Scale up
Can Subscriptions be Less Costly?
12
Variables of
Dynamic
Organization
# of employees
# of projects
# of customers
Other fluctuations
HiddenCosts
Upgrades
Scale up
• Regular Hardware and Software Upgrades
• Hardware upgrades to scale up
• Software upgrades to scale up
Windows, SQL Server, etc
Licensed CPUs, memory, number of users, etc
non-linear increments
volume discounts marginal in comparison range
Hidden Costs of Permanent Licensing
13
HiddenCosts
Upgrades
Scale up
Can Subscriptions be Less Costly?
14
Variables of
Dynamic
Organization
# of employees
# of projects
# of customers
Other fluctuations
Ex: Costs Perm vs Subsc – Dynamic Org
1 2 3 4 5 6 7 8 9 10 11 12
Number
of
Users
Month
Costs per Month – Permanent vs Subscription
Costs Dynamic
Costs Permanent
15
Area in blue = $ savings
16
Ex: Costs Savings Perm vs Subsc – Dynamic Org
Potential Costs Savings Area – Permanent vs Subscription
Costs per Month
• Vendor Limitation
– 3 month minimum
• Buy more any time
1 2 3 4 5 6 7 8 9 10 11 12
Number
Of
Users
Month
Costs per Month – Permanent vs Subscription
Number of Users
Costs Permanent
Costs Dynamic
17
Ex: Costs Perm vs Subsc – Dynamic Org - Vendor Limitation
Area in blue = $ savings, Area in orange = $ waste
18
Ex: Costs Savings Perm vs Subsc – Dynamic Org – Vendor Limitation
Potential Costs Savings Area – Permanent vs Subscription
Costs per Month
• Identify software licenses tied to dynamic variable in your
organization
– Users
– Projects
– Customers
If does not change, no case
• How often your number of licenses change?
– Hires
– Leaves
– Change job positions
Suggestions: How to Optimize?
19
• Establish processes to remove licenses
– Orgs keep them
• Validate Usage
• Automate
Suggestions: How to Optimize? - Continuation
20
Dynamic Variable:
 Change Positions
 New Hires
 Leaves & Terminations
Needs change
Permanent Licensing:
Future cost increased with every peak
Subscription Licensing:
Opportunity for saving
Dynamic Organization
21
Dynamic Variable:
Changes every week, month, year?
Permanent Licensing:
Stable
Subscription Licensing:
Opportunity for saving if more often
Dynamic Organization – How Often?
22
Establish processes for removing licenses when …
• Person removed from
Active Directory
• Person removed from
Human Resources
system
• Mainly Job Position Changes
– overlooked
Remove Licenses
23
Ideally:
• Managers define mandatory software
• Validate if users still need software
• Validate again every X time
– Once every year, etc.
Validate Usage
24
• Vendors don’t offer true cost agility:
ask for what you need
• Difficult to track changes
– hires, job changes, leaves
• Adding and removing licenses
inside the software may not be
simple
• Labor costs could significantly reduce savings
Main Challenges When Optimizing
25
• Select your preferred model
Permanent vs Cloud / Subscription
• Evaluate your options
• Identify software solutions that offer elastic pricing aligned to
your variable
• Keep track of allocation per user
• Validate what users need the software
• Remove licenses after changes in your HR system or AD
• Add and remove licenses promptly in the software
• Automate
Conclusions
26
Thanks – Questions?
ERICK YANEZ
erick.yanez@vizor.cloud
linkedin.com/in/erickyanez
770-622-2850
27

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Optimizing Cloud & Subscription Software Licensing - Financials

  • 1. OPTIMIZING FINANCIALS CLOUD & SUBSCRIPTION SOFTWARE LICENSING ERICK YANEZ CEO VECTOR NETWORKS
  • 2. 1. Financial Implications Permanent vs Subscription 2. Cost Over Time Permanent vs Subscription 3. Suggestions on How to Optimize Subscriptions Table of Contents 2
  • 3. Permanent Software Licenses – Multiple benefits – Rigid model Subscription Model – More flexibility and possibilities Could help reduce costs – Requires more management Permanent vs Subscription - Financial 3
  • 4. Permanent vs Cloud / Subscription Capital Expenditure Operating Expense OPEX costs Financial Perspective of Subscriptions 4
  • 5. Financial Implications of Each Model 5 Permanent Subscription Cash flow   Assets in Balance Sheet   Short term operating income   Cost Over Time   Tax Benefits  
  • 6. or ? Depends on many factors such as: - Financial Needs of the Organization - Board of Directors - Public / Private - Industry (utilities, energy, tech startup) Which One Is Better? 6
  • 7. Financial Implications of Each Model - Focus 7 Permanent Subscription Cash flow   Assets in Balance Sheet   Short term operating income   Cost Over Time   Tax Benefits  
  • 8. Permanent: less expensive over time Subscription: more expensive over time Permanent vs Subscription - Common Approach to Consumption 0 1 2 3 4 5 6 7 year 1 year 2 year 3 year 4 year 5 year 6 Cost Cost Over Time Permanent Subscription Total P Total S 8
  • 9. 0 1 2 3 4 5 6 7 year 1 year 2 year 3 year 4 year 5 year 6 Cost Cost Over Time Permanent Subscription Total P Total S Permanent: less expensive over time Subscription: more expensive over time Permanent vs Subscription - Common Approach to Consumption 9 Can Subscription be less expensive?
  • 10. • Trend • May become the only option • Characteristics: – Scalable and Elastic – Metered by use – On demand pricing – Faster deployment – Option to switch products The Subscription Model 10
  • 11. Can Subscriptions be Less Costly? 11 Variables of Dynamic Organization # of employees # of projects # of customers Other fluctuations HiddenCosts Upgrades Scale up
  • 12. Can Subscriptions be Less Costly? 12 Variables of Dynamic Organization # of employees # of projects # of customers Other fluctuations HiddenCosts Upgrades Scale up
  • 13. • Regular Hardware and Software Upgrades • Hardware upgrades to scale up • Software upgrades to scale up Windows, SQL Server, etc Licensed CPUs, memory, number of users, etc non-linear increments volume discounts marginal in comparison range Hidden Costs of Permanent Licensing 13
  • 14. HiddenCosts Upgrades Scale up Can Subscriptions be Less Costly? 14 Variables of Dynamic Organization # of employees # of projects # of customers Other fluctuations
  • 15. Ex: Costs Perm vs Subsc – Dynamic Org 1 2 3 4 5 6 7 8 9 10 11 12 Number of Users Month Costs per Month – Permanent vs Subscription Costs Dynamic Costs Permanent 15
  • 16. Area in blue = $ savings 16 Ex: Costs Savings Perm vs Subsc – Dynamic Org Potential Costs Savings Area – Permanent vs Subscription Costs per Month
  • 17. • Vendor Limitation – 3 month minimum • Buy more any time 1 2 3 4 5 6 7 8 9 10 11 12 Number Of Users Month Costs per Month – Permanent vs Subscription Number of Users Costs Permanent Costs Dynamic 17 Ex: Costs Perm vs Subsc – Dynamic Org - Vendor Limitation
  • 18. Area in blue = $ savings, Area in orange = $ waste 18 Ex: Costs Savings Perm vs Subsc – Dynamic Org – Vendor Limitation Potential Costs Savings Area – Permanent vs Subscription Costs per Month
  • 19. • Identify software licenses tied to dynamic variable in your organization – Users – Projects – Customers If does not change, no case • How often your number of licenses change? – Hires – Leaves – Change job positions Suggestions: How to Optimize? 19
  • 20. • Establish processes to remove licenses – Orgs keep them • Validate Usage • Automate Suggestions: How to Optimize? - Continuation 20
  • 21. Dynamic Variable:  Change Positions  New Hires  Leaves & Terminations Needs change Permanent Licensing: Future cost increased with every peak Subscription Licensing: Opportunity for saving Dynamic Organization 21
  • 22. Dynamic Variable: Changes every week, month, year? Permanent Licensing: Stable Subscription Licensing: Opportunity for saving if more often Dynamic Organization – How Often? 22
  • 23. Establish processes for removing licenses when … • Person removed from Active Directory • Person removed from Human Resources system • Mainly Job Position Changes – overlooked Remove Licenses 23
  • 24. Ideally: • Managers define mandatory software • Validate if users still need software • Validate again every X time – Once every year, etc. Validate Usage 24
  • 25. • Vendors don’t offer true cost agility: ask for what you need • Difficult to track changes – hires, job changes, leaves • Adding and removing licenses inside the software may not be simple • Labor costs could significantly reduce savings Main Challenges When Optimizing 25
  • 26. • Select your preferred model Permanent vs Cloud / Subscription • Evaluate your options • Identify software solutions that offer elastic pricing aligned to your variable • Keep track of allocation per user • Validate what users need the software • Remove licenses after changes in your HR system or AD • Add and remove licenses promptly in the software • Automate Conclusions 26
  • 27. Thanks – Questions? ERICK YANEZ erick.yanez@vizor.cloud linkedin.com/in/erickyanez 770-622-2850 27

Editor's Notes

  1. Subscription: Trend
  2. Up arrow does not mean better
  3. Focus on Cost, especially for Subscription since it’s the trend and you may not have an option in the future
  4. This is implified, they have more variables, many more sw, more potential savings