Create a visual merchandising promotional concept for the A Store window based on one theme from the following choices: FALL  The selection of the theme will be chosen at random by way of a draw.  The U of A logo merchandising used in the window display will be comprised of items that are being sold in the A Store. You may suggest other items for the display if they are not in the A Store’s merchandise inventory but are sold at the Main Bookstore.  The budget for the A Store window display will be $100.00. This amount will challenge you in creating an innovative and attention-getting visual merchandising promotional concept based on a theme.

1. Visual Merchandising
Promotional Concept A
Store Tucson Mall
Portfolio Created By:
Erica Cialdella

2. Visual Merchandising
Promotional Concept
• Visual Theme/Promotion: Fall Season, targets;
kids, men & women, seniors(all ages), Fall
Promotional Sale with 15% off Arizona Apparel
September 10-17.
• Display Composition: Semi-realistic setting of
family; Fall leaves décor, with wooden backdrop
w/ painted A logo, fall themed basket in display
corner w/ UA foam hand, rake placed through
leaves.
• Attention Getting Device: Fall theme setting
engages consumers with a family fun
atmosphere w/ UA merchandise.

3. UA Logo Merchandise
Featured
• Men: Badger Sport: Arizona Wildcats Hook
Tee (white/navy), The Game: Navy Cap,
BEARDOWN back, Dockers: Game Day
Arizona Khaki Shorts
• Women: JanSport Ladies ‘Alumni’ State
Outline Red V-neck, Venley: Arizona Women’s
McKenzie Full Length Leggings.
• Youth (girl): Chicka~d: Red Foil Love Wildcats
‘A’ Youth Dress
• Miscellaneous: Arizona Wildcats ‘WC’ Foam
Spirit Hand, Legacy: Arizona Wildcats Wood
Plank Key Rack

4. UA Logo Merchandise
Found
Top: Men Badger Sport: Arizona
Wildcats Hook Tee
Item: W001169
Price: $29.99
Hat: The Game ‘A’ Navy Cap
Item: W001402
Price: $24.99
Bottom: Dockers: Game Day
Arizona Khaki Shorts
Item: W001183
Price: $55.00
Top: Women JanSport
Ladies ‘Alumni’ State
Outline Red T-Shirt
Item: 2025082
Price: $24.99
Bottom: Women
Arizona Full Length
Leggings
Item: W001508
Price: $32.99
Top/Bottom:
Chicka~d: Red Foil
Love Wildcats ‘A’
Youth Dress
Item: W001755
Price: $29.99
Miscellaneous: Arizona
Wildcats ‘WC’ Foam Spirit
Hand
Item: 2036791
Price: $10.99
Décor: Legacy: Arizona
Wildcats Wood Plank Key
Rack
Item: 2035611
Price: $21.99

5. Signage, Graphics, Props &
Backgrounds
Custom Made Decal Graphic
‘A’ Wooden backdrop
8’ H x 16’ W
$35.00
Artificial Fall Maple Leaves
(160 Pieces)
$14.99
Poly Leaf Rake
24’’
$6.98
Vintage Fall Theme
wooden basket Décor
20’’
$19.99
Basisk Ceiling Track Light
30’’ w/Shade Diameter
$24.99

6. Arizona Wood
Plank Key
Rack
Promotional
Signage
Fall Theme
Décor w/
Foam Spirit
Hand
Graphic ‘A”
Fall Backdrop
Artificial
Leaves
Rake
Window Plan & Front View