The University of Technology is a premier and reputable tertiary education institution in Jamaica. The company offers a wide range of degree programmes and has a good image as well as qualified teachers. Most of its buildings and classrooms are dated and need to be modernized. The labour market in Jamaica requires trained and qualified university graduates and employers are trying to woo these students with offer of high wages. The level of technology in Jamaica is relatively high and this provides UTech with adequate supplies of electricity, telecommunication services and equipment. Public support for education in Jamaica is high and many groups lobby for more education facilities and types. However, the current economic climate of Jamaica makes it a bit challenging for some students to attend UTech. High rate of unemployment and low minimum wages coupled with a relatively high rate of inflation make it daunting for some students. Nevertheless, many parents make sacrifices to get their children educated as education is seen as a vital factor in many Jamaicans effort to better themselves. There are several local and off shore universities in Jamaica that compete aggressively for students who want to pursue degrees. a. Identify two (2) factors/forces for the three (3) levels of the marketing environment for UTech. (7 marks) b. Select a factor or force for each level of UTech's marketing environment and state if it is a strength, weakness, opportunity or threat. ( 3 marks)
.
Analyzing and resolving a communication crisis in Dhaka textiles LTD.pptx
The University of Technology is a premier and reputable tertiary educa.docx
1. The University of Technology is a premier and reputable tertiary education institution in
Jamaica. The company offers a wide range of degree programmes and has a good image as well
as qualified teachers. Most of its buildings and classrooms are dated and need to be modernized.
The labour market in Jamaica requires trained and qualified university graduates and employers
are trying to woo these students with offer of high wages. The level of technology in Jamaica is
relatively high and this provides UTech with adequate supplies of electricity, telecommunication
services and equipment. Public support for education in Jamaica is high and many groups lobby
for more education facilities and types. However, the current economic climate of Jamaica
makes it a bit challenging for some students to attend UTech. High rate of unemployment and
low minimum wages coupled with a relatively high rate of inflation make it daunting for some
students. Nevertheless, many parents make sacrifices to get their children educated as education
is seen as a vital factor in many Jamaicans effort to better themselves. There are several local and
off shore universities in Jamaica that compete aggressively for students who want to pursue
degrees. a. Identify two (2) factors/forces for the three (3) levels of the marketing environment
for UTech. (7 marks) b. Select a factor or force for each level of UTech's marketing environment
and state if it is a strength, weakness, opportunity or threat. ( 3 marks)
