Cloud Storage: Enabling The Dynamic Datacenter

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It talk about the business climate today and what we are seeing from an industry perspective, as well as what we’re hearing from our customers and partners in terms of what they need/want to do, what their challenges are, and their requirements to achieve their goals.
It talk about NetApp’s offerings for how we can help you evolve to a dynamic data center.
We’ll highlight some actual NetApp customer

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  • Goal of Slide: Highlight the top three business and IT challenges happening in the industry today. Key Points:In working with companies in almost every major industry around the world, these are some of the common challenges that we’re hearing from them, and what they are facing in today’s business climate that is forcing them to evaluate transforming their data center to become more dynamic: From a business perspective:Clearly there has been global economic uncertainty that has caused many organizations to look at reducing and containing costs, but at the same time feeling the pressure to increase productivity. Customer demand for differentiation and faster innovation and time to market is greater than ever before in a global economy, where competitors can easily outpace you. And we’re operating in a 24x7 environment, there is no downtime and customers expect always-on service or they’ll take their business elsewhere. Many companies have a lack of standards and defined business processes, such as for disaster and backup and recovery that increases their business risk. From a technical perspective: IT is being asked to be more strategic to the overall success of the business. IT is being forced to become more cost-efficient and help make the overall business more productive, with the ability to shift resources and capacity quickly to meet changing demand.And IT is still looking at flat or reduced budgets while trying to maintain consistent service levels and roll out new services to meet business needs.  Transition: These challenges are causing organizations to re-evaluate their internal IT systems to better support their business goals and needs.
  • Goal of Slide: Talk through the evolution of data center models towards a dynamic data center.Key Points: What many organizations are finding is that their underlying technology may prohibit their organization from effectively managing costs and quickly responding to the demands of business. This is causing many IT shops to re-evaluate what they have and to start incorporating new infrastructure models in their data centers. This graphic depicts what we’re seeing: Traditional Silos. At the far left of this graphic, you can recognize the traditional silos that are still the standard in many IT shops today. These environments were built and optimized to run specific applications. They work, but most deliver poor utilization of servers (on average only 10-15%) and storage (on average only 30-40%) because they are dedicated to an application that may need more or less usage at various times. But some applications work perfectly fine in this type of environment and companies will keep them as is. Zones of Virtualization: Many organizations over the last few years have virtualized some of their servers and storage, which has created these zones of virtualization. Many companies have benefited from this and have improved utilization and efficiency. Server and storage virtualization and converged networks have achieved a maturity level where they can be counted on to build large shared infrastructure models.Additionally, many of our customers are either implementing or working on plans to implement what many people refer to as a “Dynamic Data Center.” A DDC is designed from the ground up on virtualized, dynamic infrastructures and enables customers to deliver IT as a service – either internally or externally.Internal Clouds. A virtualized environment provides the perfect foundation for cloud computing. We’ve heard a lot in the industry about what’s being called “internal or private clouds,” where applications are decoupled from servers. Applications are mobile; they can be moved transparently without disruption to satisfy usage and performance needs. IT can offer IT services to their internal customers from a service catalog, create charge-back models, and deliver IT as a service for greater cost savings, utilization, and efficiencies leveraging a shared infrastructure. External Clouds. In addition to internal clouds, there are “external or public clouds” where applications are hosted by Service Providers and offered to enterprises that don’t want to or can’t build their own. Many enterprises are or will start to mandate that external cloud providers be used for non-core applications, where SLAs and cost benefits will outweigh local control of those applications. This has been happening already for years with applications such as payroll and email.  There are many different names for this shift – virtualization, dynamic data center, cloud infrastructure, cloud services – but in general, these terms refer to the same concept – a new way of architecting and running IT to be more cost efficient and more responsive to the business. Transition: In reality, most enterprise data centers will have a hybrid environment with more than one of these types of infrastructure models. It’s the move towards delivering IT as a service that is creating the need for what we call a dynamic data center.
  • Goal of Slide: Make the point of NetApp’s unique technologies for evolving to a dynamic data center.Key Points:A service-oriented infrastructure pools all resources (storage, network, and compute) to create a shared infrastructure that is elastic, efficient, and dynamic. It is the architectural design that is needed to deliver IT as a service internally as an enterprise IT company, or as a service provider delivering IT services to companies. Extreme flexibility and outstanding efficiency are the main pillars of an agile, high-performance infrastructure. NetApp’s technology capabilities are built on the Data ONTAP platform, which is the foundation of the NetApp Unified Storage Architecture and provides these key capabilities that are critical to a dynamic data center: Secure virtualized environments to cost-effectively and securely partition a single NetApp system to support multiple tenants, including applications, customers, workgroups, and security zonesService automation and assurance for near real-time visibility, monitoring, and proactive alerts of availability, performance, or policy problemsData mobility to easily and quickly migrate data across multiple storage systems while maintaining continuous access to your applicationsStorage efficiency through a single unified storage architecture and management interface that supports multiple protocols and multi-vendor arraysIntegrated data protection to meet backup, disaster recovery, archiving, compliance and security service level agreements Transition: Let’s take a look at these requirements in more detail.  
  • Goal of Slide: Provide details and benefits on multi-tenancy enabled by MultiStore. Key points:A cloud infrastructure is a shared and virtualized infrastructure where multi-tenancy support is a foundation requirement to avoid one to one mapping to physical systemsMulti-tenancy support on storage system enables the end to end secure multi tenancy concept that is common today at the server stack with the virtualization technologyNetApp supports multitenancy through a technology called multistore: it’s a proven technology that has sold more than 21,000 licenses to date. It securely separate logical data with a single physical storage system as if they are residing on totally separated physical storage systems. A simple way to think about this is in the context of an environment where there are multiple customers, each having a need for storage but not necessarily the desire or budget to manage their own physical storage system. Basically, MultiStore allows your customer to take a single Data ONTAP system and break it up into individual and highly secure virtual containers and from the point of view of one of those individual departments these containers can also be thought of their own private storage domain. The physical resources of the physical storage system such as system memory and CPU are shared between each of these virtual controllers. But a key thing to keep in mind is that these containers or vFilers as they are called not only contain data but also the security attributes associated with that data. Network settings such as IP addresses, DNS associations, Windows domain settings and other settings are explicitly assigned to each MultiStore partition. The result is that any data contained in a MultiStore partition is completely secure and sepatate. As a result, MultiStore allows your customers to implement something that is frequently referred to as Multi-tenancy. Transition: In addition to our MultiStore capabilities, we offer a capability for secure multi-tenancy throughout the stack.
  • Goal of Slide: Highlight the relationship of data mobility and multi-tenancy.Key Points:When performing a live data migration, NetApp Data Motion moves one or more MultiStore partitions from one storage system to another. In the example shown here, the task of moving a tenant is greatly simplified because all data volumes, access permissions, and networking attributes are moved together as part of the MultiStore partition. This level of granularity and isolation means that storage optimization can be performed with specific customer service goals in mind, greatly simplifying the task of SLA management.
  • Goal of Slide: Drill down into more detail on NetApp’s data mobility capabilities.Key Points:NetApp Data Motion provides true data mobility to storage infrastructure without impacting the availability of client applications. This is critically important for lifecycle management tasks such as system maintenance, technology refresh and software upgrades since these activities have traditionally required planned outages and have impacted the ability to provide continuous access to data. With the increasing need to optimize service levels, it is also important to dynamically balance system performance without compromise to transaction performance or integrity. The always-on value of NetApp Data Motion is that clients are always connected to their data even as it is being moved to a new physical location.
  • Cloud Storage: Enabling The Dynamic Datacenter

    1. 1. Cloud Storage: Enabling The Dynamic Datacenter<br />Joel Kaufman<br />Consulting Systems Architect<br />
    2. 2. 2<br />Agenda<br />© 2010 NetApp. All rights reserved.<br />Business Climate<br />Challenges and Requirements<br />Transforming to a Dynamic Data Center<br />How NetApp Can Help<br />Real World Experiences<br />Getting Started<br />2<br />2<br />
    3. 3. Transformation is Happening<br />“The NetApp architecture and tools scale seamlessly with the expanding cloud and our growing business requirements.”<br />“NetApp has helped us deploy a powerful, service-based model that we can expand in both size and functionality.”<br />“Most of our clients require around-the-clock access to IT services to maintain business continuity. This infrastructure allows us to deliver the uptime clients expect and desire.”<br />
    4. 4. 4<br />Common Customer Challenges<br />IT Perspective<br />IT-to-business alignment<br />Effectively manage resources<br />Consistently deliver SLAs<br />Business Perspective<br />Reduce costs<br />Faster service deployment<br />Reduce business risk<br />
    5. 5. Data Centers are Evolving<br />5<br />From silos…to Dynamic Data Center and IT as a service<br />Standardize<br />Virtualize<br />Self-Service<br />Consolidate<br />Automate<br />Centralize<br />
    6. 6. 6<br />The Benefits of a Dynamic Data Center<br />Faster time to deploy<br />Provision faster<br />Get your services to market quicker<br />Lower total cost of ownership<br />Acquisition and operating costs<br />Moving from “fixed assets” to “pay by what you use”<br />Reduced business risk<br />Rolling out new services <br />Transitioning to IT as a service<br />Telstra provisions storage within hours, not weeks<br />DCI manages more than 100TB with 1 FTE<br />Tier 3 reduced backups of its data center from 24 hours to one hour<br />
    7. 7. NetApp Customers are Making the Move<br />IaaS<br />PaaS<br />SaaS<br />StaaS<br />IT as a Service (ITaaS)<br /><ul><li>T-Systems
    8. 8. BT
    9. 9. France Telecom
    10. 10. Joyent
    11. 11. AT&T
    12. 12. CSC
    13. 13. IBM Hosting
    14. 14. Unisys
    15. 15. Telstra*
    16. 16. BMW*
    17. 17. Siemens*
    18. 18. Entel
    19. 19. Navitaire
    20. 20. SAP by design
    21. 21. Oracle on Demand
    22. 22. Intuit Quickbase
    23. 23. Rackspace
    24. 24. Yahoo! email
    25. 25. “Social Networking site”
    26. 26. “Music service”
    27. 27. Oracle apps
    28. 28. SAP apps
    29. 29. Intuit apps
    30. 30. Azaleos
    31. 31. Photobucket
    32. 32. “Music” backup”
    33. 33. Iron Mtn Digital
    34. 34. CSC
    35. 35. Perot Systems Backup
    36. 36. EDS Connected
    37. 37. Entel</li></ul>Enterprise Proven<br />Cloud Storage!<br />Over 1 Billion consumers receive cloud services from customers of NetApp<br />* Private Internal Clouds<br />7<br />
    38. 38. 8<br />Building the Cloud<br />8<br />© 2009 NetApp. All rights reserved. <br />
    39. 39. 9<br />Common Requirements You Will Need<br />Business Needs<br /><ul><li>Pay as you go
    40. 40. Self-service
    41. 41. Always on
    42. 42. Instant delivery and capacity elasticity
    43. 43. Data security and privacy</li></ul>Customers<br />Infrastructure Needs<br /><ul><li>Secure multi-tenancy
    44. 44. Service automation and management
    45. 45. Data mobility
    46. 46. Storage efficiency
    47. 47. Data protection</li></ul> Applications <br /> Servers <br />Management<br /> Network <br /> Storage<br />
    48. 48. 10<br />NetApp Proven Technology Enables Cloud Storage<br />Extreme Flexibility<br />Secure virtualized environments<br />Serve multiple clients on one physical system<br />Service automation & assurance<br />Ease of storage service delivery; meet SLAs<br />Data mobility<br />Always on infrastructure <br />Outstanding Efficiency<br />Storage efficiency<br />Do more with less<br />Integrated Data Protection<br />Consolidate and simplify data protection while reducing costs<br />Applications<br />Servers<br />Network <br /> Management<br /> NetApp®<br /> Unified Storage <br /> Architecture<br />
    49. 49. 11<br />Customer A<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Virtual Storage Partition<br />Secure Isolation in Virtualized Environments<br />Customer B<br />Customer C<br />Virtual Storage Partition<br />Virtual Storage Partition<br />Create secure virtual partitions within the same physical controller<br />Increase storage utilization and efficiency in shared infrastructure<br />MultiStore® is a proven technology with NetApp <br />Over 21,000 licenses sold <br />11<br />11<br />
    50. 50. Secure Multi-Tenant Environment Three Companies, One Architecture<br />Overview<br />The only validated design for end-to-end secure multi-tenancy<br />Data is securely isolated from virtual server, network, to storage<br />Benefits<br />Address end user security concerns<br />Meet regulatory and compliance requirements<br />Gain economies of scale, higher utilization, and better SLAs<br />VMware<br />VMware<br />VMware<br />HR<br />BU<br />APP<br />12<br />
    51. 51. 13<br />Adding Mobility to Multi-Tenancy<br />Customer A<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Data<br />Virtual Storage Partition<br /><ul><li> NetApp® Data Motion moves a tenant in a single operation</li></ul>Origin Storage System<br />Target Storage System<br />Customer B<br />Customer C<br />Virtual Storage Partition<br />Virtual Storage Partition<br />13<br />13<br />
    52. 52. 14<br />Introducing NetApp Data Motion™Always-On Data Migration <br /> Data<br /> Data<br />NetApp® Data Motion<br />Integration of MultiStore, SnapMirrorTM and Provisioning Manager<br /><ul><li>No planned downtime for
    53. 53. Storage capacity expansion
    54. 54. Scheduled maintenance outages
    55. 55. Technology refresh
    56. 56. Software Upgrades
    57. 57. Improved SLA flexibility
    58. 58. Dynamic load balancing
    59. 59. Adjustable storage tiers
    60. 60. Application transparency
    61. 61. Performance
    62. 62. Transaction integrity</li></ul>ON ON<br />24/7<br />Storage Pool<br />Storage Pool<br /> Data<br /> Data<br />* Available with Data ONTAP 7.3.3 <br />14<br />
    63. 63. Integrated Data Protection<br />15<br />Risk Mitigation<br /><ul><li>Continuous availability and recovery in minutes
    64. 64. Secure retention for compliance needs
    65. 65. Non-disruptive validation of strategies</li></ul>Process Improvement<br /><ul><li>Consolidation to a single platform
    66. 66. Up to 75% lower management overhead</li></ul>Cost Efficiency<br /><ul><li>Up to 90% less capacity used
    67. 67. Up to 70% less network utilization
    68. 68. Minimizes ‘add-on’ systems deployed</li></ul>Business Agility<br /><ul><li>Accelerated business intelligence
    69. 69. Low-cost development and test</li></ul>Application<br />Integration<br />Continuous<br />Availability<br />Snapshots<br />Backup<br />Archive<br />Cloning:<br />Decision Support<br />Dev / Test<br />DR<br />15<br />
    70. 70. Data Protection Technologies<br />SnapManager <br /><ul><li>Automates backup of applications
    71. 71. SAP, Oracle, SQL, Exchange, VMware
    72. 72. Integrated with other protection layers</li></ul>Snapshots<br /><ul><li>High performance storage based backup
    73. 73. Efficient space usage</li></ul>Replication<br /><ul><li>Disk-to-Disk backup and DR
    74. 74. Minimize network bandwidth
    75. 75. Unified management</li></ul>Business Agility<br /><ul><li>Use DR disk for Dev/ Test or decision support</li></ul>Application<br />Integration<br />Continuous<br />Availability<br />Snapshots<br />Backup<br />Archive<br />Cloning:<br />Decision Support<br />Dev / Test<br />DR<br />16<br />16<br />
    76. 76. It’s More Than Technology<br />How will you…<br />Address new requirements?<br />Maximize new technology?<br />Develop new processes?<br />Private cloud or public cloud ?<br />Manage risk?<br />Get people to adapt?<br />Find the right partners?<br />17<br />
    77. 77. NetApp Confidential - Limited Use<br />18<br />The Experience at BT <br />Business Benefits<br />3103 physical servers consolidated to 134<br />Utilization improved from 25% to 70%<br />2MW ($2.25M per year) power savings<br />660 racks of space saved <br />Server provisioning from 6 weeks to 1 day<br />Backup went from 96 hours to 31 minutes<br />Business Impact<br />Enabled “capacity on demand” business<br />Raised service levels<br />Reduced costs: consolidated from 8 to 5 data centers<br />8 month ROI<br />BT is one of the world's leading providers of communications solutions and services operating in 170 countries.<br />
    78. 78. NetApp Confidential - Limited Use<br />19<br />The Picture at BT<br />On the Way to Recycling <br />New Model Data Center<br />
    79. 79. Thank You!<br />20<br />20<br />© 2009 NetApp. All rights reserved. <br />

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