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BEHIND THE BUILD:
DESIGNING A LOW COST CAREER READINESS PLATFORM
FOR ANY STUDENT, ANY WHERE
Emily Kennelly, Senior Assistant Director, Career Advising & Counseling
Erica Stallings, Program Director, Career Advising & Counseling
The Florida State University Career Center
National Career Development Association Virtual Conference, June 2020
BLUEPRINT FOR A CAREER READINESS PROGRAM
About the Build
Purpose and Outcomes
Program Demo
Curriculum Development
Technology Integrations
Diverse Campus Partnerships
ABOUT THE CAREER READINESS PROGRAM
University online career ready badging program
Active participation and skill acquisition via
interactive videos, reflections, activities, and quizzes
Set of modules in the university LMS
Integration of NACE career competencies and
cognitive information processing career theory
100% virtual career instruction and self-help
THE WHY BEHIND THE BUILD
Increase career readiness knowledge and skills
Provide open access to career services and
career information regardless of location
Integrate career readiness into classrooms
Create a digital pathway for students to demonstrate
and articulate career ready skills to employers
PROJECT TIMELINE
AN INSIDE LOOK…
AN INSIDE LOOK…
Sample Module
Salary & Job Negotiations
Curriculum Development
WHAT ARE YOUR “BUILDING MATERIALS”?
Services
Programs
Handouts
Resources
 Videos
 Vendors
 Events
 Staff/builders
MAP IT OUT…
How do we want students to engage with our
platform?
Learning Structure
Introduction of learning objectives and CIP
Guided path through resources for students
Ability to complete at students own pace
Allows for structured reflection and
documented skill development
Measurable outcomes
Putting It All Together
INTEGRATE TECHNOLOGY
Learning Management Systems
LMS Apps, Integrations, and Campus Support
Connecting with Vendors
Creative Commons and Free Materials
Using the internet, LinkedIn Learning, etc…
Building it all in a one stop shop for students
BUILD THE VIRTUAL ASSIGNMENTS
Quizzes
Written Reflections
Worksheets
Video Submissions
Center Engagements
PIXAR SHORT FILM VIDEO EXAMPLE
 Submission: Quiz in LMS
 Skill Area: Global & Intercultural Fluency, Critical Thinking,
Written Communication, Cultural Awareness
ELEVATOR PITCH FLIPGRID EXAMPLE
 Submission: Flipgrid in LMS
 Skill Areas: Communication,
Professionalism, Self-Reflection,
Career Management
BIG INTERVIEW FAST TRACK EXAMPLE
 Submission: Quiz
 Skill Areas: Career Management, Critical Thinking, Public Speaking
 Student feedback: My favorite module was the Interview module. I did the Fast Track Assessment by watching the
videos on how to prepare for an interview. It was very informative, and I learned a lot that I know I will use in my next interview.
ASSIGNMENT & MODULE DESIGNERS
Use the strengths of your team
Example:
Mock Interview Program Coordinator
Created Interview Ready Assignments
Experiential Learning Coordinator
Created Gain Experience Assignments
Communications Career Liaison
Created Professional Communication Assignments
ASSIGNMENT CONSIDERATIONS
Automated vs.
Personal Review
Grading
Challenges
Impact on Service
Delivery
Rubrics/Assignment
Guidelines
Integrity of Badges
THE BADGES
Badgr App in Canvas & Portfolium Integration
PORTFOLIUM / FOLIO INTEGRATION
Link Skills to Your Assignments
CAMPUS PARTNERSHIPS
Careers in courses
Professional development courses
Internship courses
Student athletics
Student workers
First generation partnership…
SUCCESS WITH DIVERSE STUDENT GROUPS
Partnership with First Gen Office
Involved in pilot
Badge requirement
Connects first gen students to
career services early in their career
development
PROGRAM EVALUATION
93% of first gen students who earned a badge
Strongly Agreed or Agreed that…
The ProfessioNole Ready program helped me build
my career-ready skills and grow as a professional.
The ProfessioNole Ready program has helped me
feel better prepared for post-graduation success.
All Students: 56 Badge Completions
First Gen: 15 Badge Completions (21%)
FEEDBACK FROM FIRST GEN STUDENTS
 “Make others in the university more aware of the
program. It is something that I think everyone can
benefit from and it's a free resource…”
“ProfessioNole Ready has taught me so many things
about what it means to be an adult and work in a
professional environment, and I feel confident moving
forward with my career path. This program, especially
during our switch to remote learning, has kept me on
track and engaged during difficult times”.
FEEDBACK CONTINUED…
If I were to select a module that stood out to me it would be the
one on diversity and inclusion. Being a Black man the PURL video
allowed me to do some self-evaluation and remind myself that
despite whatever workplace I may enter I should never change
who I am because it ultimately will hurt my own community. Some
action steps that I may take to continually achieve my career
goals are to ensure that I am always ready for career offers
made available to me and to ensure my resume and online
profiles always are attractive to employers.
With the ProfessioNole Ready program, I was able to solidify my
abilities on career readiness and ensure that I was able to
acquire new knowledge and information”.
THANK YOU FOR JOINING US!
Contact Information:
Emily Kennelly, ekennelly@fsu.edu
Erica Stallings, estallings@fsu.edu

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Behind the Build: Designing a Low Cost Career Readiness Platform

  • 1. BEHIND THE BUILD: DESIGNING A LOW COST CAREER READINESS PLATFORM FOR ANY STUDENT, ANY WHERE Emily Kennelly, Senior Assistant Director, Career Advising & Counseling Erica Stallings, Program Director, Career Advising & Counseling The Florida State University Career Center National Career Development Association Virtual Conference, June 2020
  • 2. BLUEPRINT FOR A CAREER READINESS PROGRAM About the Build Purpose and Outcomes Program Demo Curriculum Development Technology Integrations Diverse Campus Partnerships
  • 3. ABOUT THE CAREER READINESS PROGRAM University online career ready badging program Active participation and skill acquisition via interactive videos, reflections, activities, and quizzes Set of modules in the university LMS Integration of NACE career competencies and cognitive information processing career theory 100% virtual career instruction and self-help
  • 4. THE WHY BEHIND THE BUILD Increase career readiness knowledge and skills Provide open access to career services and career information regardless of location Integrate career readiness into classrooms Create a digital pathway for students to demonstrate and articulate career ready skills to employers
  • 8. Sample Module Salary & Job Negotiations
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  • 19. WHAT ARE YOUR “BUILDING MATERIALS”? Services Programs Handouts Resources  Videos  Vendors  Events  Staff/builders
  • 21. How do we want students to engage with our platform? Learning Structure Introduction of learning objectives and CIP Guided path through resources for students Ability to complete at students own pace Allows for structured reflection and documented skill development Measurable outcomes Putting It All Together
  • 22. INTEGRATE TECHNOLOGY Learning Management Systems LMS Apps, Integrations, and Campus Support Connecting with Vendors Creative Commons and Free Materials Using the internet, LinkedIn Learning, etc… Building it all in a one stop shop for students
  • 23. BUILD THE VIRTUAL ASSIGNMENTS Quizzes Written Reflections Worksheets Video Submissions Center Engagements
  • 24. PIXAR SHORT FILM VIDEO EXAMPLE  Submission: Quiz in LMS  Skill Area: Global & Intercultural Fluency, Critical Thinking, Written Communication, Cultural Awareness
  • 25. ELEVATOR PITCH FLIPGRID EXAMPLE  Submission: Flipgrid in LMS  Skill Areas: Communication, Professionalism, Self-Reflection, Career Management
  • 26. BIG INTERVIEW FAST TRACK EXAMPLE  Submission: Quiz  Skill Areas: Career Management, Critical Thinking, Public Speaking  Student feedback: My favorite module was the Interview module. I did the Fast Track Assessment by watching the videos on how to prepare for an interview. It was very informative, and I learned a lot that I know I will use in my next interview.
  • 27. ASSIGNMENT & MODULE DESIGNERS Use the strengths of your team Example: Mock Interview Program Coordinator Created Interview Ready Assignments Experiential Learning Coordinator Created Gain Experience Assignments Communications Career Liaison Created Professional Communication Assignments
  • 28. ASSIGNMENT CONSIDERATIONS Automated vs. Personal Review Grading Challenges Impact on Service Delivery Rubrics/Assignment Guidelines Integrity of Badges
  • 29. THE BADGES Badgr App in Canvas & Portfolium Integration
  • 30. PORTFOLIUM / FOLIO INTEGRATION Link Skills to Your Assignments
  • 31. CAMPUS PARTNERSHIPS Careers in courses Professional development courses Internship courses Student athletics Student workers First generation partnership…
  • 32. SUCCESS WITH DIVERSE STUDENT GROUPS Partnership with First Gen Office Involved in pilot Badge requirement Connects first gen students to career services early in their career development
  • 33. PROGRAM EVALUATION 93% of first gen students who earned a badge Strongly Agreed or Agreed that… The ProfessioNole Ready program helped me build my career-ready skills and grow as a professional. The ProfessioNole Ready program has helped me feel better prepared for post-graduation success. All Students: 56 Badge Completions First Gen: 15 Badge Completions (21%)
  • 34. FEEDBACK FROM FIRST GEN STUDENTS  “Make others in the university more aware of the program. It is something that I think everyone can benefit from and it's a free resource…” “ProfessioNole Ready has taught me so many things about what it means to be an adult and work in a professional environment, and I feel confident moving forward with my career path. This program, especially during our switch to remote learning, has kept me on track and engaged during difficult times”.
  • 35. FEEDBACK CONTINUED… If I were to select a module that stood out to me it would be the one on diversity and inclusion. Being a Black man the PURL video allowed me to do some self-evaluation and remind myself that despite whatever workplace I may enter I should never change who I am because it ultimately will hurt my own community. Some action steps that I may take to continually achieve my career goals are to ensure that I am always ready for career offers made available to me and to ensure my resume and online profiles always are attractive to employers. With the ProfessioNole Ready program, I was able to solidify my abilities on career readiness and ensure that I was able to acquire new knowledge and information”.
  • 36. THANK YOU FOR JOINING US! Contact Information: Emily Kennelly, ekennelly@fsu.edu Erica Stallings, estallings@fsu.edu