1. PCCW
COMMUNICATIONS COMMITTEE MEETING
Sunday, March 3 2012

2. PCCW COMMUNICATIONS COMMITEE
Chair Vice Chair Vice Chair
Liz Ngonzi, MMH '98 Monica Gelinas, '99 Tara W. Murphy, '94
Member Name Title / Role Main Responsibility(ies) Email Address
Liz Ngonzi Chair Overall Communications and Presentations / Enn1@cornell.edu
Twitter Account Administrator
Monica Gelinas Vice Chair E-News Co-Editor murphyt709@aol.com
Tara Murphy Vice Chair Facebook and LinkedIn Administrator monica.gelinas@gmail.com
Michele Adele Chandler Member Grantee Research for Facebook and LinkedIn michele.chandler@rogers.com
Heidi Grenek Member E-News Co-Editor heidi.grenek@xerox.com
Karen Kovacs Member Twitter Contributor karen_kovacs@timeinc.com
Diane Berson Lebowitz Member TBD dsberson@aol.com
Camille Lepre Member TBD cslepre@yahoo.com
Debra Wein Member 2013 Annual Meeting Twitter Contributor debra@wellnessworkdays.com
Alison Weir Member Inaugural E-News Contributor / Former PCCW weir_alison@yahoo.com
Newsletter Editor
Julie Crotty PCCW Chair / Facilitating Communication Between Julie.Crotty@finra.org
Liaison Communications and Other Committees
Mary Faber University Rep. Facilitating Communication Between Committee Mary.faber@cornell.edu
& Cornell University

3. GOALS
Improve PCCW internal communication to
develop a more cohesive group:
•Create online/social media vehicles that enable
PCCW members to connect with PCCW in real
time.
•Develop strategies to ensure that PCCW
members not on-line are kept up-to-date and
remain engaged with the PCCW community.

4. GOALS
Better establish PCCW brand within and outside Cornell as
thought leaders in and important contributors to women’s
leadership:
•Draw attention to scholarship and grant recipients’ successes as
a means of demonstrating PCCW’s positive impact on Cornell
women students' and faculty members' careers.
•Enhance the visibility and prestige of PCCW grants to Cornell
junior faculty as a means of further augmenting their value
(beyond financial support) to grant recipients and increasing the
visibility of PCCW.
•Highlight the accomplishments of PCCW members to a broader
Cornell and external audience, particularly as they relate to
women's leadership.

5. IMPACT: E-NEWS
• Editors: Monica Gelinas and Heidi
Grenek
• First eNews released February, 2013
• Aiming to supplement social media
communication with more in depth
coverage and member profiles.
Candidate interview list:
•March 2013 – Anika Daniels-Osaze
•April 2013 – Amy Siskind
•May 2013 – Sue Degraba
•June 2013 – Linda Fears
•July 2013 – Nagin Cox
• August 2013 – Linda Gadsby & Jill
Abrams-Klein
•September 2013 – TBD
•October 2013 – Edith Lederer
•November 2013 – Robin Davison
•December 2013 – Ifunanya Maduka
•January 2014 – Nicki Gorin

6. E-NEWS KEY DATES
Month
Week 1 Week 2 Week 3 Week 4
Mon Tues Wed Thur Fri Mon Tues Wed Thur Fri Mon Tues Wed Thur Fri Mon Tues Wed Thur Fri
Key milestones: Interview
Contact next month's interviewee
Who
Interview lead
•1st Monday of each month: Current month interview submitted Interviewee
Current month interview edited Interview team
•Reminder email sent to committee Current month final edit interview
submitted to eNews lead Interview lead
leads for calls to action.
•2nd Monday of each month: Committee Calls to Action
Reminder email to committee heads Call To Action
•Receive current month’s interview for call to action submission lead
PCCW Committee
•Contact following month’s Calls to action submitted
Calls to action consolidated and
heads
Call To Action
interviewee about getting submitted to eNews lead lead
submission Member news
Self-reported member news submitted
•Cut off for self-reported member to Member News Lead PCCW members
news Self-reported member news
submission cutoff for current month PCCW members
•3 Monday of each month:
rd FB/Twitter/Linked In stories vetted,
selected and sent to Member News
•Edited interview, consolidated lead
Member News consolidated and
Social Media lead
Member News
calls to action, consolidated submitted to eNews lead Lead
member news and events PCCW Events calendar
How will this info be collected?
submitted to eNews lead
•4th Monday of each month: eNews content consolidation
Receive final edit interview eNews lead
•eNews content delivered to Receive consolidated calls to action
Receive consolidated Member News
eNews lead
eNews lead
Cornell for formatting Receive consolidated PCCW events
calendar eNews lead
•4th Wednesday of each month: Prepare "email packet" of all content.
•Cornell staff sends out eNews to Get clarification/edits if required. eNews lead
Submit "email packet" to Cornell for
membership formatting eNews lead
Cornell PCCW
eNews Published support staff

7. IMPACT:
Tara Murphy, Administrator
•PCCW Facebook Members: 102/300
•PCCW LinkedIn Members: 74/300
•Have built a community among PCCW members by:
• Highlighting PCCW member accomplishments
and contributions on an ongoing basis.
• Spotlighting PCCW Affinito-Stewart and other
grant recipients’ successes.
• Updating members on new developments in
Cornell’s thought leadership around women’s
leadership, health and families.
• Promoting upcoming events relevant to PCCW
members.

8. IMPACT:
• Twitter Followers: 180/Universe
• Focus on building external brand
presence by:
• Spotlighting member and grantee
successes and thought leadership.
• Sharing content about or developed by
PCCW members and other Cornell
women leaders.
• Highlighting content relevant to women
leaders.

9. IMPACT:
Live from the PCCW Annual Meeting!
Watch these three events via
Livestream & join the conversation at:
www.livestream.com/Cornellalumni
or
www.facebook.com/CornellAlumniAss
ociation.

10. SCORE CARD…THIS IS WHY WE NEED YOU
Deliverable(s) Lead(s) Audience Goals Timing
Facebook Tara PCCW Members • New postings (overall) at least 3-4 times per week. Ongoing
Group Murphy • At least 3 new postings on PCCW member accomplishment per week. (weekly)
• At least 2 new postings on Affinito-Stewart grant recipients per week.
• At least 3 new postings on women’s leadership/careers per week.
• At least 2 posts/responses by non-Communications Committee leaders
per week.
LinkedIn Group Tara PCCW Members • New postings (overall) at least 3-4 times per week. Ongoing
Murphy • At least 3 new postings on PCCW member accomplishment per week. (weekly)
• At least 2 new postings on Affinito-Stewart grant recipients per week.
• At least 3 new postings on women’s leadership/careers per week.
• Increased LinkedIn group membership – ultimate goal = all PCCW
members on LinkedIn join PCCW LinkedIn group.
Cornell Tara PCCW Members / • At least 5 PCCW LinkedIn posts ‘crossed over’ to Cornell Women’s Ongoing (as
Women’s Murphy Cornell Women Network LinkedIn per month. needed)
Network
LinkedIn Group
Liaison
Blog / Monica PCCW Members / • Choose 12 members to highlight Monthly
Newsletter Gelinas Cornell Women / • Create template for blog format and its questions Draft to be
Cornell Community / • Highlight cross-over PCCW work where appropriate presented
General Women by Sept
2012.
Twitter Account Liz Ngonzi PCCW Members / • Spotlight member & grantee successes. Ongoing
Cornell Women / • Highlight content relevant to women leaders. (weekly)
Cornell Community /
General Women
Webinars Liz Ngonzi PCCW Members • Facilitate member access to our tools, content & history. TBD
Fact Sheet Liz Ngonzi PCCW Members • Facilitate member access to our tools. TBD
(FAQs for social
media tools
usage)
Cornell Tara PCCW Members / • At least 5 PCCW LinkedIn posts ‘crossed over’ to Cornell Women’s Ongoing (as
Women’s Murphy Cornell Women Network LinkedIn per month. needed)
Network
LinkedIn Group

11. HOW YOU CAN CONTRIBUTE
E-News Facebook LinkedIn Twitter Storify Other
Interview lead Researching and posting Re-purposing Help with Assisting with
current accomplishments Facebook / summarizing updating PCCW
and activities of PCCW LinkedIn posts the Annual Presentations on
members for an external Meeting and an as-needed
audience and curating its basis
Interview Researching and in 140 related social
editor highlighting current Affinito- characters or media activity Updating the
Stewart grant recipients less Fact Sheet and
FAQs on an as-
Calls to action needed basis
lead
Member news Assisting with
lead development of
PCCW podcasts
Member news
editor
Events lead Research on Cornell's
accomplishments promoting
women's leadership.

12. STAYING CONNECTED
Connect:
Website
Private Facebook Group
Private LinkedIn Group
Public Twitter Account
More Information:
PCCW Fact Sheet /FAQs
PCCW Member Directory