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5 steps to future proof your website

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How do you create a website that withstands technological and environmental changes?

Published in: Marketing, Technology, Business
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5 steps to future proof your website

  1. 1. 5STEPSTOFUTUREPROOFYOURWEBSITE
  2. 2. THE TRUTH: A WEBSITE IS NOT FOR LIFE.
  3. 3. I KNOW, IT’S SAD
  4. 4. RAPIDTECHNOLOGICALCHANGEHASMADEWHATYOUUSE OBSOLETE. PICKEDTHEWRONGSYSTEM/SUPPLIER. BUSINESSHASCHANGEDANDTHEWEBSITENOLONGER DELIVERSTHERIGHTIMPRESSIONORAUDIENCE WHY?
  5. 5. I DON’TWANTTOCONTINUALLY REDOMY WEBSITE
  6. 6. NEITHERDOWE (ANDWEDOITFORALIVING). YOUCANTAKESTEPSTOMINIMISETHECYCLE. 1. Research and consult. 2. Be mobile. 3. Less is more. 4. Focus on users. 5. Continually invest.
  7. 7. 1. RESEARCHANDCONSULT If you don’t know where to begin or find it daunting, undertake consultancy. They can help you see light at the end of the tunnel.
  8. 8. 1. RESEARCHANDCONSULT Always ask for a demo of any Content Management Systems you are considering.
  9. 9. 2. BEMOBILE This is not a trend. A responsive site or mobile site is best for users. Check your analytics for mobile traffic.
  10. 10. 3. LESS IS MORE Bloated websites create confusion. Always ask: • Is it really necessary? • How will it benefit my users? • Will they actually use it?
  11. 11. 4. FOCUSONUSERS Remember who will be using the site and ultimately buying from it. Today’s users are time poor and expect simplicity.
  12. 12. 5. CONTINUALLYINVEST A website is not a one-off, static project – it will always be affected by external changes so be prepared for future development.
  13. 13. A FINALPLEA Don’t pick a supplier for your new website on price. If you pay peanuts, you’ll get…
  14. 14. WANTMORE?READTHEFULLARTICLE:HTTP://BIT.LY/1R2RRKJ
  15. 15. FULL-SERVICEDIGITALAGENCY BASEDINLONDONANDTHEGCC OVER25FULL-TIMESTAFF ABOUT US
  16. 16. MINTTWIST.COM

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