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Getting Sacked, Van Halen, M & M’s
and Better Digital Marketing
Decisions
Happy New Year
https://unsplash.com/@yaykimmyd
Let’s Sack Someone
https://unsplash.com/@ideadad
Meet Jon-Jon
Good Decisions Are Hard
To Make
What Happens When You
Don’t Make Them?
Nothing
And That’s Shit… It’s Worse
It All Goes Pear-Shaped
• Things pile up
• You panic
• You make mistakes
• But you have procrastinated so long there is no...
So… Make A Decision
WRAP
W
Widen your options
R
Reality-test your
assumptions
A
Attain distance
before deciding
P
Prepare to be
wrong
Meet Jon-Jon
This Is Good For
Individuals
https://unsplash.com/@joaoferrao
Make Better Digital Marketing
Decisions
https://unsplash.com/@pagsa_
Google Penalties
Google Penalties
Google Penalties
To Disavow Or Not To
Disavow?
To Disavow Or Not To
Disavow?
To Disavow Or Not To
Disavow?
Apply To All The Things
• Whether to make content or not?
• Blog posts or infographics?
• PPC or SEO?
• Lager or Bitter?
•...
What About Your Team?
https://unsplash.com/@akeenster
Pass On Your Good
Decisions
Rock Music and M&M’s
Actually… Sort Of True
What About Your Team?
https://unsplash.com/@akeenster
Make It Easier For Them…
Processes, Checklists, and
Frameworks
Processes
What Can You Use Them
For?
• Telephone etiquette
• Booking holidays
• Calling in sick
• Expenses
• Petty cash
• Folder org...
What To Use
What To Use
What To Use
Checklists
What Can You Use Them
For
• Content launches
• Site migrations
• Technical SEO audits
• New site launches
• Going HTTPs
• ...
What To Use
What To Use
What To Use
What To Use
What To Use
What To Use
What To Use
Frameworks
What Can You Use Them
For
• Design principles
• Coming up with creative ideas
• Spot-checking
• Guidance
• Outreach
• Even...
What To Use
What To Use
What To Use
Avoid Death By PowerPoint
I’ll Make It Easier For You
You Will Share This
Presentation
You Will Link To The Post I
Write
You Will Buy Me A Drink
It’s Not Always Black or
White
Wanna Learn More?
https://unsplash.com/@elifrancis
I Stole This And Adapted It
Buy This Book >
Don’t Sack Jon-Jon Just
Cos He’s A Hipster
If All Else Fails…
Thanks!
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions
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Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions

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Humans dont really like to make decisions. Decisions are tough. There is often too much at stake. Humans make bad decisions all the time.

But not making a decision at all is even worse.

At the latest Drink Digital meetup I looked at how I had used the WRAP framework to make better decisions at work and how we are passing on the good decisions that we make around the team.

When individuals are making better decisions at work and sharing them with team mate to make their life easier then the whole business is making better decisions.

Make better decisions, easier and across the board.

Published in: Business
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Getting Sacked, Van Halen, M & M's and Better Digital Marketing Decisions

  1. 1. Getting Sacked, Van Halen, M & M’s and Better Digital Marketing Decisions
  2. 2. Happy New Year https://unsplash.com/@yaykimmyd
  3. 3. Let’s Sack Someone https://unsplash.com/@ideadad
  4. 4. Meet Jon-Jon
  5. 5. Good Decisions Are Hard To Make
  6. 6. What Happens When You Don’t Make Them?
  7. 7. Nothing
  8. 8. And That’s Shit… It’s Worse
  9. 9. It All Goes Pear-Shaped • Things pile up • You panic • You make mistakes • But you have procrastinated so long there is no time to learn from them • And you start to loop
  10. 10. So… Make A Decision
  11. 11. WRAP
  12. 12. W Widen your options
  13. 13. R Reality-test your assumptions
  14. 14. A Attain distance before deciding
  15. 15. P Prepare to be wrong
  16. 16. Meet Jon-Jon
  17. 17. This Is Good For Individuals https://unsplash.com/@joaoferrao
  18. 18. Make Better Digital Marketing Decisions https://unsplash.com/@pagsa_
  19. 19. Google Penalties
  20. 20. Google Penalties
  21. 21. Google Penalties
  22. 22. To Disavow Or Not To Disavow?
  23. 23. To Disavow Or Not To Disavow?
  24. 24. To Disavow Or Not To Disavow?
  25. 25. Apply To All The Things • Whether to make content or not? • Blog posts or infographics? • PPC or SEO? • Lager or Bitter? • And so on…
  26. 26. What About Your Team? https://unsplash.com/@akeenster
  27. 27. Pass On Your Good Decisions
  28. 28. Rock Music and M&M’s
  29. 29. Actually… Sort Of True
  30. 30. What About Your Team? https://unsplash.com/@akeenster
  31. 31. Make It Easier For Them…
  32. 32. Processes, Checklists, and Frameworks
  33. 33. Processes
  34. 34. What Can You Use Them For? • Telephone etiquette • Booking holidays • Calling in sick • Expenses • Petty cash • Folder organisation • Locking the office
  35. 35. What To Use
  36. 36. What To Use
  37. 37. What To Use
  38. 38. Checklists
  39. 39. What Can You Use Them For • Content launches • Site migrations • Technical SEO audits • New site launches • Going HTTPs • Keyword research • Tool processes
  40. 40. What To Use
  41. 41. What To Use
  42. 42. What To Use
  43. 43. What To Use
  44. 44. What To Use
  45. 45. What To Use
  46. 46. What To Use
  47. 47. Frameworks
  48. 48. What Can You Use Them For • Design principles • Coming up with creative ideas • Spot-checking • Guidance • Outreach • Even making decisions!!!
  49. 49. What To Use
  50. 50. What To Use
  51. 51. What To Use
  52. 52. Avoid Death By PowerPoint
  53. 53. I’ll Make It Easier For You
  54. 54. You Will Share This Presentation
  55. 55. You Will Link To The Post I Write
  56. 56. You Will Buy Me A Drink
  57. 57. It’s Not Always Black or White
  58. 58. Wanna Learn More? https://unsplash.com/@elifrancis
  59. 59. I Stole This And Adapted It
  60. 60. Buy This Book >
  61. 61. Don’t Sack Jon-Jon Just Cos He’s A Hipster
  62. 62. If All Else Fails…
  63. 63. Thanks!

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