Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/

1. Sample Essay on Communication Strategy Using Technology
The business atmosphere has recently taken a new twist and it is important that organizations
become very competitive so as to survive in the global arena. However, this competition relies
on the ability of the companies to effectively acquire resources, ensure the satisfaction of
consumers and efficient production. Communication has become an undeniable factor that the
organizations must look into towards the achievement of their goals and objectives. Technology
has seen the introduction of new avenues of improving communication within their structures.
One of the merits of the newly created communication technologies is the ease in transmission
and reduced costs of obtaining them (Hitt, Ireland & Hoskisson, 2011). Besides, communication
strategies help in enhancing the impact and increasing the coverage of communication within a
company.
This paper examines the benefits of implementing a technology-based communication strategy,
and also presents its argument supported with an example of an organization that has pursued
a similar avenue.
Importance of Adopting Technology-Based Communication Strategy
Foremost, it should be noted that technology can enhance the achievement of a
communication strategy adopted by an organization. For example, it will go a long way in
improving the various internal business communications. It will give managers the ease of
contacting employees and other staff members. The transmission of information through
modern devices will also enable the organizations to keep important information safely for the
purposes of future reference. Technology will also help in enhancing the marketing ability of
the organization whereby customers acquire information about the available products of the
company.
On the other hand, technology-based communication strategy will also ensure that the retrieval
of feedback from consumers, which help the company in assessing how relevant its operations
are. It will also ensure easy decision-making through elimination of organizational rigidities that
might block the flow of information within and outside the company. Technology is also
important in fostering a sense of belonging between employers and employees. The employees
will feel like they are part of the organization after being included in major processes of
decision making. In the same way, the organization has a better relationship with stakeholders
due to the use of communication technologies (Hitt, Ireland & Hoskisson, 2011).
The IKEA Company is among those companies that have implemented technology in their
communication strategies. Such incorporation helps in streamlining of the organization’s
operations between its branches across the world. All the major decisions that impact the
operation procedures of the company originate from the head office that is based in Sweden.

2. Managers in the various branches can take part in meeting through internet-based platforms,
like video conferencing which is one of the various factors of technology in communication. It
can also enable customers to order products from the company at their own convenience.
Client feedbacks help the company in assessing the impact of its production in the market.
The communication strategy adopted by the IKEA Company has successfully eliminated the
rigidities and enhancing the smooth flow of information within its structures. It has also seen
the reduction in the company’s costs of operations (Hitt, Ireland & Hoskisson, 2011). However,
it would be important if certain aspects of the communication strategy are changed in order to
effectively meet the technology demands. IKEA Company should be more focused on the part
of employees and customers with regards to communication strategies. This is because the
technological applications of the company emphasize more on facilitation of communication
between managers unlike other staff members. However, employees are also of importance to
the organization since their actions contribute to the success or failure of the organization just
like the managers. The company has to come up with internal communication strategies that
will help in consolidating the needs of all employees from the various branches. Thus,
incorporating technology in communication strategies has become an important move towards
equipping companies with a competitive advantage over others.
Get the best services of a reputable academic writing service company online.
At http://www.premiumessays.net/ ,we offer our students the best.Our experience in the field
gives us an added upper hand.Get to us now and succeed in your academics.

3. Reference
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2011). Strategic management: Competitiveness &
globalization. Mason, OH: Southwestern Cengage Learning.