Facebook - Social media networking

1. GROUP 7
MANISH JINDAL
MIHIR MANCHANDA
MRINAL MUKUND
NANDINI SARAF
PALLAVI GOEL
NIHAR SRIVASTAVA

2. World’s largest
and most famous
social media and
social networking
service
Over 2.45 billion
active monthly
users as of the
third quarter of
2019
Its
headquarters
is in Menlo
Park,
California, USA
It is the most
downloaded
mobile app of
2010s globally
India is the
world’s biggest
market for FB with
over 269 million
active users (over
10%)
The total net
worth as of
September 2020
exceeds $711
billion
Over 85% of US
businesses have
used FB as a
marketing
platform since 2016

4. HISTORY
Facebook was found
in 2004.initially ,
membership was
limited to Harvard
and then globally
In 2006, anyone
above 13 years
allowed to become a
registered user
Facebook acquired
Instagram in 2012
Facebook acquired
WhatsApp in 2014
In 2012, fb’s initial
public offering came out
and raised $ 16 billion ,
3rd highest in US history
On November 15th,
2010 Facebook
acquired the domain
name fb.com from
American Farm Bureau
Federation

5. Mission, Culture And Values
Facebook Mission Statement 2020 - “Facebook’s mission is to give
people the power to share and make the world more open and connected.
People use FB to stay connected with friends and family, to discover what's
going on in the world and to share and express what matters to them”
Facebook 5 Core Values -
● Be Bold
● Focus On Impact
● Move Fast
● Be Open
● Build Social Value

6. CULTUR
E
Supporting the
employees is a
core part of the
business
Focus on
empowering all the
employees – from
people of colour
and LGBTQ
employees to
veterans and
differently abled
To promote
employees to live
life to the fullest
and bring their
best selves to
work every day
A supportive and
inclusive culture,
dedicated to
welcoming
everyone who
comes to work at
Facebook
CULTURE

7. FACEBOOK KEY PRODUCTS AND
SERVICES

8. A strong platform to connect with people
Easy to create and manage a profile.
Organized structure of photos, videos, posts, likes and comments and reactions.
Easy for local businesses to connect with it and use its services.
A powerful global presence.

9. Competitors Of Facebook

10. SOCIAL PLATFORM PREFERENCE- BREAKDOWN

11. Revenue Model Of Facebook

12. Problems/Constraints/Limitations before
implementation/adoption of technology
They rely too much on one technology, like Hadoop.
Privacy issue – Facebook has always assured its users that information is
only shared with their permission but issues still seems to crop up
Facebook can have negative psychological effect
Evolution of new competitors

13. HOW FACEBOOK ACHIEVES OPERATIONAL
EXCELLENCE

14. Technological Innovations
Tracking
cookies
Facial
recognition
Tag
suggestions
Analysing the
Likes
The
flashback
I voted
Celebrate
pride

15. BUSINESS MODEL AND VALUE PROPOSITION

16. SWOT Analysis
Facebook’s Strengths
● A strong brand
● Diversified portfolio
● Market dominance
● Loyal customer base
● Focus on research and
development
● A strong advertising business
● Effective marketing strategy
Facebook’s Weaknesses
● User’s privacy concerns
● Spreading fake news
● Friction in management
● Imitable products and services

17. Facebook’s Opportunities
● Further diversification of portfolio
● Increasing integration to other
applications
● Target different audience
● Exploit changes in advertising
trends
Facebook’s Threats
● Competition from new and
existing companies
● Increased government
regulations and bans in some
countries
● Data breach
● Duplicate and false accounts

18. Future Plans Of Facebook
The CEO of Facebook Mark Zuckerberg has outlined 5 key areas that will
improve the growth of Facebook in coming times -
● Focusing on generational change
● Allowing more privacy
● Facilitating opportunities on the platform
● Emphasising on AR and VR
● Enhanced governance

19. Thankyou!!