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Facebook Brand Analysis 1


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Facebook Brand Analysis 1

  1. 1. 5302010011 Suthida Archadech 5302010060 Angkana Phornviswaluxskul 5302010094 Kanyanat Thanajirudt 5302010151 Onjira Rayathong 5302010177 Thikmporn Chumpotsuntorn   5302010193 Sarawut Jaturongkachok XM 623 Marketing Strategies for Managers
  2. 2. Background <ul><li>Founder : Mark Zuckerberg </li></ul><ul><li>Established : 4 February 2004 </li></ul><ul><li>In year 2010 : more than 400 M accounts </li></ul><ul><li>Biggest social media </li></ul>
  3. 4. Social Media Site <ul><li>Blogs, Social networking, Events, Discussion boards, weblogs, etc. </li></ul>
  4. 5. Brand Building <ul><li>Consumer insight </li></ul><ul><li>- Target group </li></ul><ul><li>- Consumer behavior </li></ul>
  5. 6. Brand Building <ul><li>Direct Customer </li></ul>
  6. 9. Brand Building <ul><li>Indirect Customer </li></ul>
  7. 10. Brand Design <ul><li>Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for “facebook” and interact with the people they know in a trusted environment. </li></ul>
  8. 11. Brand Positioning <ul><li>Facebook is a social utility that connects people with friends and others who work, study and live around them. People use “facebook” to keep up with friends, upload and unlimited number of photos, share links and videos, and learn more about the people they meet. </li></ul>
  9. 12. Brand DNA
  10. 13. Brand DNA <ul><li>Social network </li></ul><ul><li>Jazzy social utility </li></ul>
  11. 14. Brand Personality <ul><li>Fun </li></ul><ul><ul><li> Friendly </li></ul></ul><ul><li> Openness </li></ul><ul><li> Sharing </li></ul>
  12. 15. Brand Identity
  13. 16. Brand Promise <ul><li>Direct customer </li></ul><ul><li>- traffic </li></ul><ul><li>- data base </li></ul><ul><li>Indirect customer </li></ul><ul><li>- networking </li></ul><ul><li>- function </li></ul>
  14. 17. Brand Communication <ul><li>facebook Slogan </li></ul><ul><li>“ Giving people the power to share and make the world more open and connected” </li></ul>
  15. 18. Brand Communication <ul><li>facebook theme </li></ul>
  16. 19. Brand Communication <ul><li>facebook image </li></ul><ul><ul><ul><li>Trend setter </li></ul></ul></ul><ul><ul><ul><li>Features </li></ul></ul></ul><ul><ul><ul><li>Advertising agent </li></ul></ul></ul><ul><ul><ul><li>Brand positioning </li></ul></ul></ul>
  17. 20. IMC Strategy <ul><li>Online marketing channels </li></ul><ul><li>- website </li></ul><ul><li>- social networking sites </li></ul><ul><li>- social media sites </li></ul><ul><li>- blog </li></ul><ul><li>- natural search </li></ul><ul><li>- paid search </li></ul><ul><li>- search engins </li></ul>
  18. 21. IMC Strategy <ul><li>User profile </li></ul>
  19. 22. IMC Strategy <ul><li>Updated news </li></ul>
  20. 23. IMC Strategy <ul><li>Comment from Indirect customers </li></ul>
  21. 24. IMC Strategy <ul><li>Offline marketing channels </li></ul><ul><li>- Traditional prints (magazine, newspapers, flyer, brochure, etc.) </li></ul><ul><li>- TV commercial </li></ul><ul><li>- Radio spot </li></ul><ul><li>- Billboard </li></ul><ul><li>- Signage </li></ul><ul><li>- Poster </li></ul><ul><li>- POP </li></ul><ul><li>- Leave behind items (T-shirts, souvenirs, etc.) </li></ul>
  22. 28. back