This document discusses how "product splintering" can help extend the reach of sales funnels and increase revenue. It proposes offering a lower priced ($7), shorter version of an existing networking and career development course. If customers purchase the smaller offering, they are more likely to later invest in the full package priced at $35-50. The document details how the smaller offering would benefit social causes, affiliates who promote it would earn commissions, and a past event survey showed interest in such an offering. Product splintering can thus engage new customers and networks in a low commitment way to help social causes.

1. Product Splintering
Edwin Plotts, Dante Williams, Doris Yuen, Jeff Steinberg and Billy James

2. Making the most of a core product
If you’re hungry for dinner and I give you a taste,
you’ll want more.

3. Here’s the low-down...
BSC+ Class:
Networking with Purpose -
Grow Your Career & Impact
Through Authentic
Relationship Building
BSC+ Class:
Strategies for leveraging
LinkedIn, Twitter and
Facebook for Building Your
Network
($7, 30-40 min)($35 - $50, 2hrs)

4. Why is this awesome?
A lower price point is an easier investment, especially if that $7 goes directly to a
social cause.
Donate $7 for a taste of the core product, and you will likely invest $35-$50
for the entire package.
Boom.
We just extended the reach of the sales funnel!

5. AND it get’s even better
Using BSC’s Affiliate Program, affiliates will promote the $7 splintered offer to
expand the reach new networks and grow the customer base.
$3 goes to affiliate, $4 goes to social cause
Bring a friend. Pocket some dough. Be social change.
Make an impact.

6. AND we know it’ll work!
At last night’s BSC free event we asked attendees:
1. Would you be interested in a 30-40min BSC session on leveraging your social
network to grow your professional network?
2. Would you still be interested if it required a $7 donation that went directly to a
social cause?
3. If yes, can I have your email?
People were totally interested!

8. Here’s the proof
Of the 22 surveyed participants, 64% were interested.
That’s 14 email addresses!
We created a warmed customer segment ready to be nurtured through the
sales funnel
(and we’ll even give you the emails)

9. Via product splintering the reach of the sales funnel is extended to a customer base
that was previously weary of a larger investment.
And affiliate members will promote the offer to new networks.
Best part?
No matter what, either $7 or $4 per person is going directly to a social cause!