REBS Marketing TrafficTrackers Presentation

1. The system that collects and provides the data that matters –
Who, What, When, Where and Why - All in real-time!
REBS Marketing Presents:
TrafficTrackers

2. TrafficTrackers
This presentation will cover:
– Product Overview
– Pre-Sales Event Activity
– Sales Event Activity
– Post-Sales Event Activity
– Audience Verification Page
– Online Dashboard
– Summary

3. Product Overview
TrafficTrackers is a complete lead
tracking system that is simple to
understand and even easier to use.
Regardless of the size of your campaign,
TrafficTrackers will enhance your direct
marketing efforts, build your in-house
database, and provide valuable
information to help you prepare for future
marketing campaigns.

4. Product Overview
The TrafficTrackers system collects and
provides the data that matters, all in real-time!
– Who is responding?
– What are they responding to?
– When are they responding?
– Where are they located?
– Why are they responding?

5. Product Overview
TrafficTrackers Premium package
includes:
– Live Call Center
– Audience Verification Page
– Credit Pre-Approval Page
– Online Dashboard
– Bar Code Scanner Capability

6. Product Overview
Live Call Center
– Friendly, live operator call center is trained
to collect the necessary information to
qualify the lead and set an appointment.
– Enters the data that immediately feeds into
the Online Dashboard, allowing dealers
real-time access to their registered
customers.

7. Product Overview
TrafficTrackers delivers results that are
proven before, during, and after an event.
What is the value of building your in-house database
with qualified leads, including phone numbers and
email addresses?

8. TrafficTrackers provides
vital information before,
during and after a sales
event.

9. Before the Sales Event
• Target audience receives the direct mail
piece with unique PIN#.
• The prospect has the ability to register for
the event with the Live Call Center or on
the Audience Verification Page.
• All registrations and data are updated in
real-time and available to the dealer on the
TrafficTrackers Dashboard.
• Dealer can use collected data (phone
and/or email) to confirm appointments.

10. During the Sales Event
• Check-in people who have registered with
the Live Call Center or on-line. (Manually
or with Bar Code Scanner)
• Register “walk-in” traffic with or without the
mail piece. (Manually or with Bar Code
Scanner)
• Add/update notes on registered guests.
• Print out current log for sales and
management staff – allows for “follow up”
activity.

11. After the Sales Event
• Update notes on individual customers.
• Export data into Excel for reporting and
analytical purposes.
• Upload newly acquired customer data
into your existing in-house database.
• Begin planning your upcoming
marketing campaigns based upon real
data instead of “gut feelings”.

12. Guided Tour
The following pages will walk through the
various screens of the TrafficTrackers system.
The Audience Verification Page screens show
how customers register and set appointments.
The Online Dashboard screens shows how end-users
will utilize the system.

13. Audience Verification Page
Initial screen where
customers will enter their
PIN# from their direct mail
piece.

14. Audience Verification Page
Customers are asked to
confirm or change their
name so correct
information is collected.

15. Audience Verification Page
Customer is given the
dealership information
and asked to schedule
an appointment and
provide their contact
information.
This information is
immediately updated in
the TrafficTrackers
system for the
Dealership to access.
As an option, an online
credit site can be added
at no additional charge.

16. Online Dashboard
This is the initial login
screen where agencies
and/or dealerships enter
their credentials to access
their events.

17. Online Dashboard
At this level, agencies or
dealer groups can select
the specific dealership.

18. Online Dashboard
Dealerships can have
multiple events stored in
TrafficTrackers so they are
asked to select the
specific event date.

19. Online Dashboard
These graphs may change
depending on event
details – this particular
event utilized multiple
types of direct mailers.
This is the Online
Dashboard page that
provides a snapshot of
the event details – all in
real-time.

20. Online Dashboard
This is the Master
Log screen that
provides the
details on
customers who
have registered for
the event.
This page can be
printed and the
data can also be
exported in Excel
format.

21. Online Dashboard
The Master Log can be edited by simply clicking on the record that you want to edit.
A bar code scanner can also be used to check in appointments as well register new
customers who received a direct mail piece.

22. Online Dashboard
By using the “TRANSFER” button, you can add walk-in traffic for customers who did
not receive a direct mail piece/PIN#.

23. Online Dashboard
TrafficTrackers collects data that is also crucial to future marketing campaigns. The
“EXCEL” icon allows the displayed data to be exported in Excel format. This data can
then be imported into systems or used for reporting and analytical purposes.

24. Online Dashboard
TrafficTrackers provides multiple views of the data based on the data collected.

25. Summary
TrafficTrackers is a complete system that:
– Provides a robust, user friendly solution to collect
necessary event data.
– Allows customers two ways to set appointments.
– Builds your in-house database for extended
marketing programs.
– Provides the facts required to build future
marketing campaigns.

26. Contact REBS Marketing
If you would like more information or to
schedule an online demonstration, please
contact REBS Marketing at 800-320-7327 or
visit us online at www.rebsmarketing.com
Edward Luby, Vice President of Sales eluby@rebsmarketing.com