Search Engine Optimisation (SEO) is something that every single brand needs. It is how you improve your website’s design, its user-friendliness, and, most importantly, how you can get onto the first page of Google’s results page. To put this into perspective, the first result on any given search will, on average, gain a third of the traffic. The second result will get around a fifth of the traffic. This means that half of all traffic will go to the first and second results, and the remaining traffic will be dispersed to the other eight results on the first page. In short, if you aren’t on the first page, you won’t be seeing organic traffic from Google. To better your search ranking, you need to focus on your SEO. One of the ways you will need to do this is to decide and focus on what anchor texts you will use.

1. SEO
A GUIDE BY CLICK
INTELLIGENCE
WHAT IS ANCHOR TEXT?

2. What is Anchor
Text?
Anchor texts are the words (or word) you
have chosen to hyperlink within an article.
The anchor text is important, as it is the
keyword that Google will use to help
understand your website, and it applies to
both your on-site content and any
backlinks. It is the coloured, underlined
text you often see on web pages, and
should be easy to spot.

3. How to
Write
Anchor Text
Effectively
Creating an anchor text is as simple as choosing the keyword
or tags you want, and hyperlinking them with the relevant
webpage. You do have to be careful, however, as anchor texts
are a key part of any linking strategy, which means that if you
do not adhere to Google’s guidelines, they could be used to
penalise your website. To ensure that your website is in the
clear, and that any linking strategy is effective, always
remember to:
Ensure the anchor text is relevant to your landing page.
Is naturally placed in the article, as Google will pick up on
strange or out-of-place keywords that sound too promotional.

4. What are the
Different Types of
Anchor Text?
Deciding on the anchor text you use can be
difficult, however, it should be decided on
what key phrase resonates with your
business, what it is you are linking to, and
what fits naturally.

5. The Value of
Linking Strategies
Anchor text is a key part of any
linking strategy. Where these
backlinks or hyperlinks appear is
also important. You will want to
have them on both your own
website as internal links, and on
other websites as backlinks. The
more backlinks you have from
quality pages that have a high
Domain Authority, the better. You
can achieve this through merit and
content marketing, or by using our
link building services.

6. Thank you!
For more information visit
www.clickintelligence.co.uk
or ring 01242 807842