EdTech Europe 2015 [Track 3]: [Think & Learn], ([Pravin Prakash], [Co-Founder])

1. Think & Learn Pvt Ltd
June, 2015

2. India has ~270M K12 students & ~5.5M
entrance test applicants in a…
…more competitive environment…
…supported by inferior schooling and a
broken tutoring model
270 250
50
0
500
India China US
K12 student population (M) India
#centers
MT Educare 222
FIIT-JEE 60
Resonance 30
TOTAL 312
China
#centers
NOE 713
TAL Education 289
Xueda 218
TOTAL 1220
Country
# college
aspirants
Acceptance rate %
India 2M 0.7%
China 9M 3.0%
US (Ivy
Leagues
only)
250K 9.0%
vs.
…poised to be disrupted by technology
K-12 market is large, fragmented and calling out for HELP
2.0
1.2 0.9 0.6 0.5 0.2
0.0
1.0
2.0
3.0
Entrance test applicants (M)
Total test
applicants ~5.5M

3. We have created a unique product with the confluence of three
world-class teams
‘Rockstar’ teachers who conceptualize and create story-boarded content for easier understanding
 Video content conceptualized and curated by some of India’s best teachers
 Focus on conceptual clarity to obviate the need to learn by rote
World-class production house
 Convert content to highly-engaging videos peppered with high-quality animation
 Present content in the most effective format for learning
Cutting edge tech team – built an adaptive platform to give each learner a personalized experience
 Adaptive learning: Automated one-on-one instruction that adapts to the student's current level
 Analytics: real-time reports of student's usage, performance & feedback on suggested study plan
1
2
3
An online / mobile based solution that transforms learning by disrupting Function
(conceptual clarity) and Form (thrilling and exciting)

4. Product aims to disrupt the traditional coaching model the
way movies disrupted theatre

5. Quick Glance

6. Dashboard

7. Fully Compliant with Curriculum

8. Byte Sized Sub Concepts

9. Engaging Content

10. Testing - Reports

11. Assignments – Plan Ahead

12. Teachers – Personalised Tests

13. Insightful Reports

14. Multi-level Support

15. Track On The Go

16. T&L is a category leader in the education segment...
No competitor offers the comprehensive solution that T&L does
T&L's Offering Competition
Video based content delivery
Tests and assessments
One-on-one online on demand
mentorship
Flipped Classroom for face-to-face
interaction
Personalized adaptive learning
Integration with schools
India Global
No player No player

17. ... and has disrupted the market in the first year of launch
35k paid users acquired in the first
year of launch...
Offline competition has taken decades to
achieve this scale
...beating competition by a margin
22
47
60
0
20
40
60
FIITJEE
# students ('000)
MT Educare Resonance
22 21 13# yrs
0
20
10
30
40
Q3FY15Q2FY15
# students ('000)
12
Q1FY15
7
35
FY15
Total
7
Q4FY15
8
Web / Mobile based solution has given high
scalability

18. Unique go-to-market strategy with high entry barriers for any
potential copy-cats
Exclusive partnership
with Samsung
Exclusive Partnership with the
Times Newspaper in Education (NIE)
 Access to the best schools – 3500+ schools
in total
 ~6 lakh students addressed
 Forced product experience to students
through large scale interactive workshops
resulting in 25%+ on the spot sale
 Samsung has committed investment of USD
5Mn in advertising to build the concept
 Expanded reach through network of 8,000+
Samsung retail stores across the country
 Experience zones created in Samsung stores

19. Off-the-charts user engagement and retention leading to high
LTV and attractive unit economics
• 98%+ students have viewed entire product (~120 hrs)
• 90%+ retention already achieved
• LTV / CAC of over 6X
• Gross margin of ~95% and contribution of ~85% in steady state

20. Thank You