State of the Smart Building Startup Landscape 2024!
Designing Database Applications to Increase Page Views and Ad Revenues
1. Serving 80% of America’s
Largest Newspaper Websites
Edward Garcia
Senior Account Management
650-691-0900 x 703 | Edward.garcia@caspio.com
2. Company Background
Founded in early 2000
Mission: “Change the Way Apps are Built”
Powering more than 500,000 applications worldwide
Recognized as a leading solution by Forrester, IDC and Gartner
Independent, driven by customer needs
3. Caspio Cloud Database Platform
All-in-one platform to create database applications fast & without coding.
Caspio Bridge
4. Empowering Online Media
Media market demands:
Fast pace of news cycles
Limited skills/time to code
Lack of developer resources
How Caspio addresses these challenges:
Rapid database publishing
Easy-to-use application building tools
Embed directly on any news website
Scales on-demand for massive traffic
6. Popular Digital Solutions
Voter Guides Crime Databases
RecipesDisaster Apps
Data Publishing
• Open government data
• Crime databases
• Restaurant inspections
• Public employee salary
• Public data sets
User-Generated Content
• Recipe guide
• Voter guide
• User-submitted photos
• Sweepstakes and
contests
Hyper-Local Databases
• School rankings
• Regional total snowfalls
• Local event listings
• Gas price changes
• Crime maps
7. Example: Arson Database by Region
“Caspio has really enhanced our reporting, and I know
we’re only scratching the surface of the platform.”
Tom Gromak,
Director of Digital Innovations,
The Detroit News
9. Example: Mugshot Database
• Publish mugshot databases quickly
• Good digital asset to engage the public
• Generate on-going page views
10. Example: Ready-Made Event Calendar
• Publish local event information
• Switch between Calendar and List view
• Readers can submit new events and
easily locate an event with Google map
11. Example: Sports Bracket Prediction App
• Turn-key solution to engage sports fans anywhere
• Create social engagement by allowing participants to share predictions
• Model for other types of sports tournaments
12. Example: Public Employee Database
“We consistently get well over 1
million page views a year.”
Daniel Willis, Database Producer
Bay Area News Group
13. Example: Local School Closings
• Winter storm school closings
• Regional snowfall database
16. Example: Voting and Election Apps
Turn-key election application for any
news website
17. Example: Public Data Sets
• Vehicle Recalls
• FBI Hate Crime Stats
• FBI Violent/Property Crime Stats
• College and University Crime Stats
• And more…
18. Caspio Differentiation
Robust and Intuitive Technology
• Point-and-click app builder: Create apps without coding
• On-demand scalability: Handle high-traffic apps effortlessly
• Flexible deployment options: Compatible with all CMS and webhosts
• Easy data syndication across all media properties
• Unlimited users, one-click language localization
Extensive Expertise and Services
• Serving online media since 2000
• Dedicated training programs and resources
• Ready-to-use public data sets and other applications
• Active participation in industry events: IRE, NICAR
19. Impacting the Bottom Line
Monetize database assets
• Increase page views with interactive content
• Reload web pages on each interaction
• Drive user engagement
• Generate ongoing ad revenue
Create great digital experiences for readers
• Spice up reporting with interactive apps
• Make updates and modifications on the fly
• Save big on development costs
• Deploy apps 10 times faster
Generate More Value from Data
20. Media-Driven Product Updates
Hyper-local features for geographic data
• Google Map Mashup
• Distance search
Boost ranking with exclusive SEO deployment
Automate data import/export tasks
One-click social media integration
Responsive design
Caspio FileStor CDN
Constantly Evolving with Customers’ Needs
21. For online publishers, Caspio Bridge is the holy grail.”
Jeff Herr,
Lee Enterprises
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Thanks!
Q & A
Changing the Way Apps are Built TM
