This document summarizes Caspio's cloud database platform and its benefits for media companies. Caspio allows media companies to build database applications without coding, empowering them to rapidly publish interactive content and databases that drive engagement. It has powered applications for over 500,000 media sites worldwide. Caspio addresses challenges of fast news cycles and limited developer resources by making application building intuitive and scalable.

1. Serving 80% of America’s
Largest Newspaper Websites
Edward Garcia
Senior Account Management
650-691-0900 x 703 | Edward.garcia@caspio.com

2. Company Background
Founded in early 2000
Mission: “Change the Way Apps are Built”
Powering more than 500,000 applications worldwide
Recognized as a leading solution by Forrester, IDC and Gartner
Independent, driven by customer needs

3. Caspio Cloud Database Platform
All-in-one platform to create database applications fast & without coding.
Caspio Bridge

4. Empowering Online Media
Media market demands:
Fast pace of news cycles
Limited skills/time to code
Lack of developer resources
How Caspio addresses these challenges:
Rapid database publishing
Easy-to-use application building tools
Embed directly on any news website
Scales on-demand for massive traffic

5. Broad Media Customer Base

6. Popular Digital Solutions
Voter Guides Crime Databases
RecipesDisaster Apps
Data Publishing
• Open government data
• Crime databases
• Restaurant inspections
• Public employee salary
• Public data sets
User-Generated Content
• Recipe guide
• Voter guide
• User-submitted photos
• Sweepstakes and
contests
Hyper-Local Databases
• School rankings
• Regional total snowfalls
• Local event listings
• Gas price changes
• Crime maps

7. Example: Arson Database by Region
“Caspio has really enhanced our reporting, and I know
we’re only scratching the surface of the platform.”
Tom Gromak,
Director of Digital Innovations,
The Detroit News

8. Example: Restaurant Inspections
• Search by distance
• Responsive
• Deploy anywhere
• Customize for any city

9. Example: Mugshot Database
• Publish mugshot databases quickly
• Good digital asset to engage the public
• Generate on-going page views

10. Example: Ready-Made Event Calendar
• Publish local event information
• Switch between Calendar and List view
• Readers can submit new events and
easily locate an event with Google map

11. Example: Sports Bracket Prediction App
• Turn-key solution to engage sports fans anywhere
• Create social engagement by allowing participants to share predictions
• Model for other types of sports tournaments

12. Example: Public Employee Database
“We consistently get well over 1
million page views a year.”
Daniel Willis, Database Producer
Bay Area News Group

13. Example: Local School Closings
• Winter storm school closings
• Regional snowfall database

14. Example: Recipe Guide
User-generated recipe guide with ratings,
comments, and single sign-on integration

15. Example: Image Gallery
Monthly photo contests with submissions
from the local community

16. Example: Voting and Election Apps
Turn-key election application for any
news website

17. Example: Public Data Sets
• Vehicle Recalls
• FBI Hate Crime Stats
• FBI Violent/Property Crime Stats
• College and University Crime Stats
• And more…

18. Caspio Differentiation
Robust and Intuitive Technology
• Point-and-click app builder: Create apps without coding
• On-demand scalability: Handle high-traffic apps effortlessly
• Flexible deployment options: Compatible with all CMS and webhosts
• Easy data syndication across all media properties
• Unlimited users, one-click language localization
Extensive Expertise and Services
• Serving online media since 2000
• Dedicated training programs and resources
• Ready-to-use public data sets and other applications
• Active participation in industry events: IRE, NICAR

19. Impacting the Bottom Line
Monetize database assets
• Increase page views with interactive content
• Reload web pages on each interaction
• Drive user engagement
• Generate ongoing ad revenue
Create great digital experiences for readers
• Spice up reporting with interactive apps
• Make updates and modifications on the fly
• Save big on development costs
• Deploy apps 10 times faster
Generate More Value from Data

20. Media-Driven Product Updates
Hyper-local features for geographic data
• Google Map Mashup
• Distance search
Boost ranking with exclusive SEO deployment
Automate data import/export tasks
One-click social media integration
Responsive design
Caspio FileStor CDN
Constantly Evolving with Customers’ Needs

21. For online publishers, Caspio Bridge is the holy grail.”
Jeff Herr,
Lee Enterprises
“
Thanks!
Q & A
Changing the Way Apps are Built TM