Branding brochure concept

Punch?

brochure10dierpunch.indd 1 12/10/2007 09:42:30

Pun

ch!

10dier is well known for its cutting edge
designs in a diverse range of markets sectors
including civic, commercial, education, healthcare,
hotel, integrated casino & resort, residential,
retail, museum, pharmaceuticals and transport.

10dier now employs over 1,700 highly quali-
fied architectural staff in 25 offices across
4 continents including Europe, Asia, North & South
America.


From building advertisements, to exit signs and to

books on architecture, the graphic design field has

always had a close connection to the architecture

profession. 10dier Punch! is bridging between

these professions to provide creative and

global
strategic thinking for your

branding.


Punch

t h i n
g
k n
i

nch?


A je ne sais quoi...
It’s always difficult to talk about ourself. Try to say how much
we are passionated for our job, for design. We are crazy about
new way of communicating, images, videos, fonts, advertising
and so much else!
It’s a part of our mission to be interested in all; psychology,
sociology, music, arts, different cultures, cinema, graphic
motion, economy, fashion, retailing markets, new trends...
If not, how could we understand you so much? Our passion is
to build the best communications for you and for your clients.
They are in fact THE boss. When we work for you, we won’t
create a project just because it looks “nice” to us.
There are rules. In marketing, communications, design,
consumers needs; there are rules.
And our expertise in brand communications make us feel very
confident in succeeding into these fields...

BREAK THE RULES.
...Even if sometimes we like to

Our team is formed by French, Chinese, American people; that
gives to us a wonderful asset to understand all the differ-
ent targets we may have, and give us un je ne sais quoi of...
singular talent.


je ne sais quoi


Branding Amplitude

Corporate Communications

Tactical Campaign
Implementation and launch communications


Design

Outdoor Media

e-media

Ev
ent
/Ex
hib
itio
ns
wo
rk


redibility

uriosity

onfidence

reativity

onnectivity


onsistency

ommunications

apability

ulture

ollaboration


ur Scope of expertise

Naming
Brand Positioning
Strategy Thinking
Launch Communications
Campaign
Logotype
Graphic Manual
Stationery:
(letterhead/Business cards, forms, bills, invoice, envelopes etc.)

Press Kit folder
Brochures/Leaflets
Reports/Annual Reports
Newsletter
Billbards
Video Clips
Exhibition communications (booth...)

Electronic:
Power Point
E-card (Flash)
CD-Card/CD-ROM
Internet websites
Mobile websites New Technology
Your website, your Ad, your design campaign on
mobile phones with the new technology Flash.


ho?

a r t i s t i c


Didier
d i r e c t i o n


French

advertising
Coming from a country known for
agency in
its richness in art and culture, Didier
France. Its website had
has over 12 years of experience
been nominated at Publissimes 2000
in graphic design, advertising,
(an annual competition of a famous
and communications projects
advertising institute in France) and
management. With strong interest
had earned excellent critiques. It had
and developed hobbies in music,
attracted 20,000 visitors in the first
videos, and the internet, Didier has
month of existence in 1999 where
been described as highly creative. He
internet marketing was still young.
was interviewed by the French press
and television as the CEO of his own
Because of Didier’s curiosity and
advertising agency, and his projects
passion in what he does, he constantly
had been featured at a number of
seeks for innovative solutions to bring
occasions.
the brand of his clients to a high level
in the international market.
Didier is specifically experienced
in handling complex advertising,
communications, and marketing
projects in the field of beauty/cosmetics,
luxurious products, high fashion,
and institutions. He created his own


CONSUMER GOODS SMEs and Large Accounts.
INDUSTRY, Global Communication Concerning the Internet
of the group T o develop a strategy of creation sites, we benefited
communication for all the branded from media coverage, thanks
stores in France. Application on to our “upmarket” positioning.
Media support-Recommendations As a result we proceeded to
on interior decoration/design. the TV channel M6 Bordeaux,
Communications Director. France and received a feature/an
2004-2005 article in the daily “Sud-Ouest”
ADVERTISING in Bordeaux for our creativity.
AGENCY (Advertising/Public Our Internet site was been
Relations/Marketing Services), nominated for Publissimes 2000
ACCOUNTS: Institutional, Beauty/ (a competition organised locally
Cosmetics; Services; Industry by ESC Bx to reward the best
and Craft industry; Trade; Farm advertising companies in all media
Produce/Wine growing… categories), and we had more
Artistic Director/Communications than 20,000 connections at the
DUM-DUM, my advertising end of the first month of existence
agency, Advertising/Public and had an excellent review on
Relations/ Marketing Services http://www.Praktica.net; where
ACCOUNTS: Institutional; B2B... it was the site of the week.
MEDIAMETRIE: Inter-professional 1998-2003
audience measurement and survey EGMA AGENCY, Handling the
company, France; Law firms; creation of projects, particularly
Professional Guides/Reviews... for the GABON government.
We were highly complimented Advertising/Public Relations/
on our quality of care and Marketing Services/Architect
individuality by the craftsmen, Artistic Director - Responsible
for clientele development
1996-1998


ortfolio

>Guides in 4 languages


>Packaging/Facing for Jean-Claude BIGUINE
International Haircut Chain


Artistic direction for this Flash website for a wine productor, in France.
A concept based on sobriety and on the contrast between
the grey and the other trendy colors.


After only 2 months, and because of our
creativity, we could work for this client,
which is the biggest making audience rating
compagny in France , professional audience
measurement and survey.
{ www.mediametrie.com }
Flash e-card for the new year.


New year card for this French wine produc-
tor; the little “arrow” comes to announce
the new website of the firm.

New year card
for a beauty/
cosmetics
institute


BROCHURE / LOGOTYPE
>Real Estate Cie

BOOK/GUIDE - 50Pages
>French Economy
Artistic Direction-Execution

We had an article in the French
press about the graphic design
of this book and talking about
the text , in the middle of the
pages, which “follows” the
curves of the “river”.


BROCHURE/LEAFLET
>Hotel/Restaurant

>We had a press release for this guide concerning the graphic design
and particularly the text which follow the “river” inside the pages.


BOOK/GUIDE - 30Pages
>Institutional

ANNUAL REPORT / LOGOTYPE
>b2b

Ads


>PERSONAL ARTWORK

2! Concept based on the number
two, related to the number of
circles of the watches.


>LOGOTYPES

Tea salon AND Garment

Restaurant World food

Business Club

Restaurant

Satellite TV - Alarms Company

Music studio production
Young talents sponsorchip

I won the competition for this logotype for
the French Government.


>LEAFLETS

>COMPLIMENT SLIP


ogotype, Visual Identity

THE KHALDIA COMPLEX
DANCING TOWERS OF ABU DHABI

THE KHALDIA COMPLEX

THE KHALDIA COMPLEX

THE KHALDIA COMPLEX

1 3 5 10


THE KHALDIA COMPLEX THE KHAL
DANCING TOWERS OF ABU DHABI DANCING TOW

MALL
71,41,33,04

20,00,100,00

LEX

THE KHALDIA COMPLEX

THE KHALDIA COMPLEX

1
2

5
3
4

6 8


Advert

Advert
Advert

Ad proposal

Invitation card


Panel for exhibition

Circular brochure

Advert

Envelopes

e-Invitation card


Prim

There are no prima donnas at 10dier Punch. Our passion for our
profession and respect for our clients is genuine. We value close
long-term relationships with our clients over everything else.
Our goal is to work towards a harmonious rapport with them and
reach above and beyond their aspirations.

Then they will come back again.


a Donna


GLOBAL


e liked to work for them


At 10dier Punch! we are constantly striving to develop our
skills and broaden our capacity as strategic thinkers. As a
result we are versatile creators with the ability to adapt
and cater to a range of styles and tastes.

On the opposite page are samples of an advert with 4
different designs – Corporate, Luxury, Techno and Trendy.
The Corporate sample is a classic, timeless style with lots
of white space. The text is as visually important as the
images with the font or typeface generally being Times
New Roman or Garamond.
The Luxury sample is classy and exhibits elegance through
its use of black and simplicity. It acts as a teaser to the
viewer, drawing feelings of desire and longing for the
building the advert is offering. The Techno sample includes
more graphic elements along with technological images and
effects. The Trendy sample is based on the most current,
fashionable colours of the moment and uses fancy fonts.

Why that? Because when you want a trendy design, we
must have the same definition of the term…
When you say “blue” we must have the same blue...


Corporate
Luxury
Techno
Trendy


Why Us?
Contrary to large agencies, we are
medium sized and it’s an advantage!
You will have the same contact during a
project from beginning to end. With many
larger agencies there are complications
and you will deal with numerous people
on a variety of levels.
It’s like in a famous (and expensive)
restaurant: do you think the French
“chief” is cooking all nights...? No. It
will be an assistant.
Due to 10dier Punch’s medium size,
you can have confidence that we will
collaborate personally with you on a
more exclusive level. (PARTNER)
At 10dier Punch we have a range of
different cultures, influences and values.
Our different nationalities work together
and combine to create a distinct, modern,
international and diverse design style


IMPA
Contrast is one of the main principles of
design. It adds dynamism and energy to a
design.
10dier Punch’s style is centred around
the incongruence between aggressive
communication and delicacy; impact and
tenderness, gentle and forceful.
The philosophy of 10dier Punch is a subtle
mix between aggressive and charming.
First impressions of a design and the
information it is communicating are initially
expressed to the viewer through immediate
impact.
However, with further thought and
reflection one appreciates numerous, more
sophisticated ideas and vision.

TENDERNESS


ACT


A nother 10dier Punch!
design trait is seduction.
Sex appeal remains one
of the oldest and most
effective mechanisms of design as it

I1
adds risk and can hint at the taboo.
t creates a powerful and
positive part in producing
compelling designs.
0dier Punch!
pushes
the enve-
lope when
it comes to seduction, however, our
design is always sophisticated and
appropriate, however sensual and
provocative.


http://anteneo.vox.com


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