This document summarizes a selection of branding and design projects completed by Darren Langham over several years. It includes the rebranding of a large flooring company with a new unified brand identity, the redesign of a religious education council's website and brand, and the creation of a brand and marketing materials for a NHS social marketing campaign. The document also provides testimonials from satisfied clients and examples of project deliverables such as logos, guidelines, websites, publications and other materials.

1. A small selection of projects…
BranddesignworkofDarrenLangham

4. Several brands brought
together with a new identity…
A large plc needed to bring together several recent acquisitions
under one brand, and so Carpet & Flooring was born.
Brand identity
Brand guidelines
Product logos
Stationery
Price lists
Leaflets
Point of sale
Email campaigns
What has been delivered…
Duration:overa5yearperiod

5. Carpet & Flooring
brand identity
Carpet & Flooring
primary and
secondary
colour palette
Carpet & Flooring
stationery design

6. Carpet & Flooring brochure price list Arden Heritage solid wood flooring brochure
CaseStudy:Carpet & Flooring
Several brands brought together
with a new identity…

7. The rebranding has proved to be a real success, you only have to see
any of our vehicles on your travels and you recognise it instantly. The
projects have always been delivered on time and I felt a part of the process.
I’ve known Darren for a good number of years and appreciate his honesty
and skills to produce a great standard of work on a consistent basis.
John Stringer, a large national distribution company

8. Livery and signage for Carpet & Flooring.
Point of sale display for Vanguard carpets.
CaseStudy:Carpet & Flooring
Several brands brought together
with a new identity…

9. Livery for Carpet & Flooring lorries.

10. Changing the perception
of a governing body…
The Religious Education Council of England and
Wales wanted to improve the outlook of the
organisation and develop a broadcasting tool
through a new website.
Brand development
Design of website
CMS website
Integration of satellite sites
What has been delivered…
Duration:6month period

11. Original Religious Education logo
supplied by client
Re-alignment of the Religious
Education logo.
Development of a colour palette
for use on the website
Religious Education Council
of England and Wales

12. CaseStudy:Religious Education of England and Wales
Changing the perception
of a governing body…
It’sbeen a realpleasuretowork withyou-you’vebeensoflexibleandwillingto
adapt your creative ideas tosuit our needs.I’malsoextremelypleasedwiththe
waythesitelooks and feels. It’s like being on a differentplanetcomparedwiththeoldsite.
It’seasytofind your way around and it looks very freshandprofessionalandIknowwe’ll
beabletodevelopthesitefurther in thefuture, whenwe’vegotmorecontenttoputin.
I’m surewe’llhavepositivefeedback fromothers andwillpassthisontoyou.
Sarah Smalley, Executive Support Officer, RE Council
Design solution chosen by the client

13. Design of news broadcasting on homepage of the website Colour coded section and mega-menu design for the website
The final Religious
Education Council
CMS website
Web Development
by Matthew Tullett

14. Using social marketing
to define a brand…
Dudley NHS had commissioned social marketing
research and needed to create a brand to deliver
it to a varied audience.
Brand development
Brand guidelines
Report design
Leaflets
Concepts for delivery
Magazine design
What has been delivered…
Duration:1yearperiod

15. Bloomin’ identity with strapline
Bloomin’ colour palette and a
selection of concepts for delivery

16. CaseStudy:Bloomin’ Project
Using social marketing
to define a brand…
TheBloomin’logo
looksfantasticand
reallygivestherightfeeltothe
brandwe’retryingtocreate.
Darrenworkedwellwithus
tounderstandtheresultsof
theresearchwecarriedout
andprovidedtheexceptional
servicewe’vecometoknow
frompreviousprojects.
Kate Gant, Director, Creative
Health CIC
Bloomin’ magazine cover design

17. for a smokefree pregnancy
for a smokefree pregnancy
for a smokefree pregnancy
for a smokefree pregnancy
for a smokefree pregnancy
for a smokefree pregnancy
for a smokefree pregnancy
Eulalia was a pregnant smoker from Amblecote…
“When I got pregnant this time I was on 20-30 a day
and I had no willpower to give up whatsoever.”
“But my home advisor gave me loads of encouragement
and the confidence to believe I could do it,and I did.”
Read Eulalia’s story overleaf and let us give you a helping hand too…
WillyoubeaBloomin’buddytoo?
ABloomin’ BuddyStory…
Bloomin’ buddy invitation
Bloomin’ magazine double page spreads

18. Accessible editorial design
for educational charity…
Christian Education produces a variety of publications to
communicate stories and information to teachers, young
people and academics covering religion.
Magazine design
CMS website design
Brand creation
Graphic design
Book design
Interactive CD ROM design
Illustration
What has been delivered…
Duration:over9yearperiod

19. Bald Statements book, postcards and interactive DVD-ROM

20. CaseStudy:Christian Education
Accessible editorial design
for educational charity…
NATRE identity with strapline
Leaflet for REtoday services

21. Various double page spreads in Luton and
Bedfodshire religious education syllabus.
Body and Soul book and CD-Rom

22. CaseStudy:Christian Education
Accessible editorial design
for educational charity…
Various page layouts featured in REtoday magazine

23. The final design of the
REtoday CMS website
Web Development
by Matthew Tullett
I’vealways enjoyed working with Darren becauseheprovidesaveryexpertandresponsive
service,which you can see through the rebrandingofREtoday.Asabusyeditor,Ilookfor
creativetalent,practical skills and deadlines met in thoseIworkwith.Darrenhasdeliveredallthisina
varietyofprojects, fromwebdesign andregular publicationstooneoffdesignprojects.
Lat Blaylock, editor of REtoday

24. ACR Heat Products were looking to revamp
their tired and dated brand with a new identity.
Brand refresh gives
leading distributor
competitive advantage…
Brand identity
Brand guidelines
Stationery
Price lists
Brochure
Newsletter
Specification
sheets
Christmas Card
Advertisements
Website design
CMS website
What has been delivered…
Duration:Over5yearperiod

25. ACR Heat Products identity and brand guidelines

26. CaseStudy:ACR Heat Products
Brand refresh gives distributor
competitive advantage…
Initial designs for ACR Heat Products websiteClockwise from top left: ACR Heat Products brand guidelines book, identity, Christmas card and brochure

27. Wehave been impressed by the commitmenttohelpusbuildastrong,contemporary
corporateidentity, CMS websiteandprintdesign.Theyworkedcloselywithus
throughouttheprocess anddeliveredtoour agreedschedule.
Jemma, ACR Heat Products Ltd.
The final ACR Heat Products CMS website
Web Development by Matthew Tullett
The final ACR Heat Products CMS
website homepage and products page
Web Development by Matthew Tullett

28. A variety of visual identities, conceptual designs
and some fun and interesting projects.
Identities,concepts
and interesting projects…

29. CaseStudy:Cannock Chase Council
Board game concept aids
learning in the classroom…

30. CaseStudy:Various identity marks
Identities,concepts
and interesting projects…
somecities
somecities
somecitiessomecities
somecitiessomecities
somecitiessomecities

31. ElizabethTullett
Childminding

32. CaseStudy:County Air Ambulance
Identities,concepts
and interesting projects…
Creating an all action
response for a local charity…
Series of posters for County Air Ambulance, inspired by
the titles to the hit TV show Thunderbirds.
Designandlayoutskillsthatare
extremelyrefreshing,bringing
innovativedesignalliedwithakeen
understandingofourmarketingneeds..
Paul Weir

33. Interactive direct mail and promotional piece,
where you can save the day.

34. CaseStudy:Abel Website Builder
Identities,concepts
and interesting projects…
DIY website builder
instruction and
Abel character
Abel brand identity
Promotional pack - DIY website builder
instructions with tea bag included

35. Mail drop and voucher promoting a discount of £10
Poster concept for website builder product

36. Sandwell PCT’s Confidence and Wellbeing Team
wanted to make their communication material
more bright, bold and uplifting.
Brand identity
working within
NHS guidelines
Illustration
Stationery
Design of
promotional
branded material
Flyers
Posters
Booklets
Books
Pull up banners
Event signage
Website design
CMS websites
What has been delivered…
Duration:Over6yearperiod
Breaking the stereotypical
image of mental health…

37. Illustration and brand development for
Confidence and Wellbeing Team

38. CaseStudy:Sandwell PCT
Breaking the stereotypical
image of mental health…
Happiness Book celebrating the work of local people to overcome mental health issues
Make Friends with a book leaflet and poster

39. Illustrations featured on the portal website The final Confidence and Wellbeing portal CMS website Web Development by Matthew Tullett
We’vereceived positive feedback from our partnersandseenanincreaseinpeople
usingour services fromtheCMS websiteandbrandingproduced.Peoplehave
commentedonhow fantastic, attractiveandappealingourmateriallooks!Ibelieveyou’ve
doneafantasticjob, sowelldoneagain.
Sasha, Sandwell PCT’s Confidence and Wellbeing Team
Self Help &
Group Work
Service
Directory
Harm
Prevention
One
to One
Self Help &
Group Work
Service
Directory
Harm
Prevention
One
to One
Self Help &
Group Work
Service
Directory
Harm
Prevention
One
to One
Self Help &
Group Work
Service
Directory
Harm
Prevention
One
to One

40. Raising the profile of an
expanding international brand…
RGK wheelchairs were looking to develop a consistent
image for their rapidly expanding global brand.
Brand guidelines
Country logos
Flyers and
leaflets
Posters
Brochure
User manuals
Technical
documents and
illustration
Point of sale
Exhibition display
stands
Email campaigns
Micro-sites
Flash Game
E-commerce
website
Roll up banner
stands
Product livery at
the Paralympics
What has been delivered…
Duration:Over2yearperiod

41. RGK Wheelchairs brand guidelines
RGK Wheelchairs 25 years identity Vita product identity

42. CaseStudy:RGK Wheelchairs
Raising the profile of an
expanding international brand…
We have been working together regularly for a while now to create a consistent
corporate identity. He had complete understanding of how we wanted our
branding to progress and provided a wide range of design applications. I can call on
Darren to respond quickly and efficiently to all the briefs we’ve set. We’ve had a very
positive response from customers, partners and team members from the branding and
identity we’ve now created.
Harvinder Rai, Head of Communications, RGK Wheelchairs
Main exhibition display stand graphicsVarious pull up banner stand designs

43. Various double page spreads
in the RGK product brochure

44. CaseStudy:RGK Wheelchairs
Raising the profile of an
expanding international brand…
RGK website intial ideas for the homepage and product pages
Elite product micro-site and pixel
graphics for interactive flash game
The final RGK e-commerce website Web Development by Matthew Tullett

45. Various leaflets for RGK wheelchairs