Sheridan&Co is a leading global retail design agency with over 30 years of experience. They have worked with over 150 brands across various industries to design thousands of retail stores and airport concessions around the world. The agency prides itself on the quality of projects it delivers for clients. They provide a range of services including strategy, design, and implementation for both permanent and promotional retail spaces.

1. INTERACTIVE

2. “Sheridan&Co is one of the world’s leading retail design agencies with
offices in London, New York and Shanghai. We work with clients to develop
their brand strategy and then help them innovate, design, build and install
permanent and promotional retail interiors.
Over the last 30 years we have worked closely with the beauty industry
specializing in fragrance, colour and skincare as well as the spirits, fashion,
boutique food, jewelry and watch industries. To date we have worked with
more than 150 brands to create beautiful retail spaces in thousands of
stores around the world as well as travel retail concessions in more than a
100 airports from Seattle to Seoul.
We have great pride in who we work for and the projects we are trusted
to deliver. We would like to show you everything we have done but also
appreciate the need to be concise. For more examples and any further
information please contact your local office. Details can be found on the
final page of this document or at www.sheridanandco.com.”
Michael Sheridan
Chairman and Founder

3. S TA N D A L N E R E TA I L R E TA I L C N C E S S I O N S P P - U P S & P R O M OT I O N S
PAC K AG I N G & I D E N T I T Y MERCHANDISING W I N D W D I S P L AYS
W H AT W E D O

4. S T R AT E GY CONCEPT DESIGN D E V E LO P M E N T P R OJ E C T M A N AG E M E N T I M P L E M E N TAT I O N
SHERIDAN&CO
Wolf Ollins
Fitch
Household
Four IV
I-AM
SERVICES

5. G LO B A L P R E S E N C E

6. MILANO
A SELECTION OF CURRENT CLIENTS

7. CLIENT LIST

8. LAB SERIES
S E L F R I D G E S , LO N D O N
I N T E R AC T I V E

9. Brief
Lab Series approached us to see how they could encourage more men
to engage with their brand.
Solution
We learnt that men did not always feel comfortable approaching in-
store assistants to discuss how they should be treating their skin, so in
introducing the Lab Series brand we decided to utilise an interactive,
media rich experience.
Our solution used multi-screen media, and RFID technology to appeal
to this target demographic. A digital interactive display provided the
basis to educate a consumer group which was identified as becoming
increasingly technologically active.
The system recognised the individual product identities, so we were
able to specify targeted media to the consumer relating to each prod-
uct they were interacting with.
Result
By recording these patterns we were able to make significant learn-
ings, as well as gaining insight into how we could re-organsise mer-
chandising layouts to promote specific lines. This resulted in a 400%
sales increase over six months, as a bonus, staff product knowledge
was increased substantially.
LAB SERIES
S E L F R I D G E S , LO N D O N
I N T E R AC T I V E

10. WO R L D O F W H I S K I E S
H E AT H R OW T E R M I N A L 4 , U K
I N T E R AC T I V E

11. Brief
We were asked to take a step back and look at the way in which World
of Whiskies offered its products to travellers.
Taking these specialist products, and constructing an experience that
appealed both to the Whisky connoisseur and new comer alike.
Solution
Our research showed that there were five clearly defined groups within
which the shopper audience fell. Rather than sticking with the tradi-
tional model of breaking the offering down by age or region, we chose
to target these different groups individually and ultimately this cus-
tomer driven process has proved highly successful for World of Whis-
kies.
As part of the solution we built a custom designed interactive unit into
the bar at the front of the store which allowed the shopper to follow a
personal selection journey.
Results
The information based technology helped increase sales by 200% over
a short period after the store re-opened and allowed the staff more
time to engage with more customers at any one time.
WO R L D O F W H I S K I E S
H E AT H R OW T E R M I N A L 4 , U K
I N T E R AC T I V E

12. BALLENTINE’S
DUTY FREE CONCEPT
I N T E R AC T I V E

13. Brief
To create a promotional concept of the ‘19th hole’ on a golf course for
the brand in Singapore airport. A place to relax, wind down and have a
drink.
Solution
Ballentine’s wanted the experience to be fun, but also to educate the
customer about the whisky product. We devised a touch screen in-
teractive display that introduced the product line but also featured a
game. The interactive golf game was set on the golf course in Singa-
pore which was already associated with the brand. The winner of the
competition won a trip for two to Singapore.
Results
The promotion was a huge success, engaging a number of new am-
bassadors to the brand.
BALLENTINE’S
DUTY FREE CONCEPT
I N T E R AC T I V E

14. FREDDIE SHERIDAN
Business Development & Marketing Director
M: +44 (0)7730 956 234
E: F.Sheridan@sheridanandco.com
LONDON OFFICE
10A Blandford Street
London
W1U 4AZ
T: +44 (0)20 7486 7499
NEW YORK OFFICE
84 Wooster Street, Suite 703
New York 10012
T: +1 212 625 1666
SHANGHAI OFFICE
Suite 2007
No. 333
Tianyaoqiao Road
Shanghai
T: +86 (0)20 7486 7499
HEADQUARTERS
Riverside
Market Harborough
LE16 7PT
T: +44 (0)1858 468 000
—
www.sheridanandco.com