PPRG Marketing Excellence Event                      November 2012Library and Learning Services Conference 2012           ...
The Conference TeamNick Dimmock – Research Information Specialist    Charlotte Heppell – Academic Librarian     Fiona MacL...
The EventFirst ever Library and Learning Services ConferenceAims of the conference:•   To raise awareness of the formal an...
The Target Audiences•   Library and Learning Services colleagues•   Academic staff in the University•   Colleagues in othe...
The Promotional Objectives•   Attract at least 30 attendees to the conference•   Attract a mixture of the three intended a...
The Marketing Plan•   ‘Powerful’ brand and professional marketing materials     –   Logo, A3 poster, A5 leaflet, PowerPoin...
The Branding
The Blog
The CostTotal                    £2,788.00Direct costs:            £1,668.00Indirect costs:          £1,120.00Staff time: ...
The Numbers86 attendees      • 36 LLS staff      • 27 academic staff      • 23 External delegates
The Feedback
The Impact•   Positive informal feedback - before , during and after the event•   Vice-Chancellor backing a move to improv...
The Impact•   Academic staff encouraging others to follow up on the research    presented•   Presentations at DARTS3 and D...
Any questions?charlotte.heppell@northampton.ac.uk
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Library and Learning Services Conference 2012 - University of Northampton

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Library and Learning Services Conference 2012 - University of Northampton

  1. 1. PPRG Marketing Excellence Event November 2012Library and Learning Services Conference 2012 Charlotte Heppell Academic Librarian – University of Northampton @Charlotteuon
  2. 2. The Conference TeamNick Dimmock – Research Information Specialist Charlotte Heppell – Academic Librarian Fiona MacLellan - Academic Librarian Miggie Pickton – Research Librarian
  3. 3. The EventFirst ever Library and Learning Services ConferenceAims of the conference:• To raise awareness of the formal and informal research activity that underpins the work in Library and Learning Services• To showcase our most innovative practice• To receive feedback on potential areas for development.Brimming with new ideas to inform practice, advance teaching andlearning pedagogy and utilise exciting new technologies.
  4. 4. The Target Audiences• Library and Learning Services colleagues• Academic staff in the University• Colleagues in other LIS organisations
  5. 5. The Promotional Objectives• Attract at least 30 attendees to the conference• Attract a mixture of the three intended audiences• Raise high level support for the conference within the university• Raise awareness of LLS research among all the intended audiences• Create print and web-based publicity materials which reflected the professional nature of the conference content• Support the aims of the conference in raising awareness of research activity and showcasing innovative practitioner research• Achieve positive exposure of Library and Learning Services, both to internal stakeholders and external organisations
  6. 6. The Marketing Plan• ‘Powerful’ brand and professional marketing materials – Logo, A3 poster, A5 leaflet, PowerPoint templates and web page banner by Heppdesigns• WordPress blog http://llsconference2012.wordpress.com/ – Promote the conference – Archive conference presentations – Reflect upon the experience – Gain ongoing feedback• Targeted dissemination campaign – Internal and partner colleges – posters, leaflets, meetings, website, staff communications, email and other internal events – External - various LIS lists, Career Development Group (CDG), SCONUL and LIEM – disseminating to our own research/special interest networks
  7. 7. The Branding
  8. 8. The Blog
  9. 9. The CostTotal £2,788.00Direct costs: £1,668.00Indirect costs: £1,120.00Staff time: 85 hours
  10. 10. The Numbers86 attendees • 36 LLS staff • 27 academic staff • 23 External delegates
  11. 11. The Feedback
  12. 12. The Impact• Positive informal feedback - before , during and after the event• Vice-Chancellor backing a move to improve reading lists – based on a research paper• British Library archived the blog as an example of a site of “scholarly or cultural importance”• Blog site selected by ARLIS as a recommended site• External delegates circulated the conference papers and posters• Increased internal interest in engaging with research
  13. 13. The Impact• Academic staff encouraging others to follow up on the research presented• Presentations at DARTS3 and DREaM conferences• CILIP Update article• Significant positive exposure for Library and Learning Services
  14. 14. Any questions?charlotte.heppell@northampton.ac.uk

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