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Heritage for Business - Profession Jonathan Morris

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Heritage for Business - Profession Jonathan Morris

  1. 1. Heritage for Business Professor Jonathan Morris University of Hertfordshire 27 April 2016
  2. 2. What is Heritage Hub? Heritage: ways of connecting the present with the past Heritage Hub: provides UH expertise to external organisations engaged in heritage activities Located UH History unit rated 1st of all UK universities for impact of its research beyond academia
  3. 3. Heritage for Business • Works with businesses to realise the added value their heritage can bring to their brand • Designs and implements bespoke projects that draw out key elements of a company’s heritage and mobilise them to advantage • Combines providing specialist expertise with execution through student employability generating benefits for all partners
  4. 4. What’s the value of heritage to business? Heritage can convey key propositions about: • Authenticity • Capability • Ethos • People • Locality “Storytelling is a powerful engagement tool both for educating Partners, giving them a better understanding of the business’s past, but also for our customer marketing strategy, as it helps us sell the brand.” Andrew Moys Director of Communications John Lewis Partnership
  5. 5. Heritage Workshops and Research Workshops to explore JLP’s values through heritage Design projects to inform partners about heritage Collaborative MA and PhDs to deepen understanding
  6. 6. Instant Oral Histories Instant Oral Histories team, led by Andrew Green - veteran BBC oral history producer Work with business and staff to create and capture historical evidence and memories Archive recordings and create outputs such as website and videos capturing key memories from the day
  7. 7. Social Media Projects Working with International Cocoa Organisation Creating heritage-led social media content Delivered via student placements
  8. 8. 3 1 Heritage i-teams: Thinking with Students Students work on heritage brief provided by the company or institution Supported for the duration of the project with a mentor or tutor Recommendations fed back to the company through a professional presentation
  9. 9. Entrance Fire exit 3 1 Each item will be displayed with a label and brief description here The cream and maroon colour scheme mirrors the Victoriana feel of the cafe, and ensures brand consistency Visitors can see coffee at different stages of production i teams: Museum design for Smith’s coffee
  10. 10. Designing Heritage • Design students given professional brief with heritage background • Cash prize award
  11. 11. Heritage Video
  12. 12. Integrated Marketing Campaign
  13. 13. Thank you Prof Jonathan Morris School of Humanities j.2.morris@herts.ac.uk

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