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Marketing Tips for Your Holiday Campaign


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Have a successful holiday mobile marketing campaign with these tips.

Published in: Marketing
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Marketing Tips for Your Holiday Campaign

  1. 1. Marketing Tips for Your Holiday Campaign
  2. 2. 2 Mobile Importance in Holiday Campaigns • Smartphones are now the primary device used by consumers • E-commerce spending hit $100 billion during the holiday season last year “A mobile marketing strategy is no longer ‘nice to have’; in today’s competitive global marketplace, it’s a ‘must have’.” - Jess Stevens, CMO of SmartFocus
  3. 3. 3 1. Optimize the Mobile Experience • Ensure all ads are mobile-friendly • Decrease loading time of mobile websites • Add personalization within email campaigns • Utilize ads that grab an audience’s attention • Check mobile visibility of emails and websites
  4. 4. 4 2. Review What Worked Last Year • Identify last year’s buyer behavior and response rates • Reuse or update certain techniques “Planning is a core part of a successful mobile marketing strategy, but nothing can take the place of real-world experience.” - Jess Stevens, CMO of SmartFocus
  5. 5. 5 3. Start Early • Starting early gives a longer campaign timeframe – Allows for promotions such as sneak peeks and wish lists • Many shoppers begin holiday shopping around Halloween – Don’t leave potential revenue on the table
  6. 6. 6 Sources 1. Kirkpatrick, David. “Mobile Marketing Tips for Your Holiday Season Campaigns.” Marketing Dive. Marketing Dive, 29 Setptember 2015. Web. 14 Nov. 2015. < your-holiday-season-campaigns/406394/>. 2. Stephens, Jess. “Seven Tips to Ignire Your Mobile Marketing This Holiday Season.” Marketing Profs. Marketing Profs, 14 October 2015. Web. 13 Nov. 2015. < tips-to-ignite-your-mobile-marketing-this-holiday-season>. • All images: