Have a successful holiday mobile marketing campaign with these tips.

1. Marketing Tips
for Your Holiday
Campaign

2. 2
Mobile Importance in Holiday Campaigns
• Smartphones are now the primary
device used by consumers
• E-commerce spending hit $100 billion
during the holiday season last year
“A mobile marketing strategy is no longer
‘nice to have’; in today’s competitive global
marketplace, it’s a ‘must have’.”
- Jess Stevens, CMO of SmartFocus

3. 3
1. Optimize the Mobile Experience
• Ensure all ads are mobile-friendly
• Decrease loading time of mobile websites
• Add personalization within email campaigns
• Utilize ads that grab an audience’s attention
• Check mobile visibility of emails and
websites

4. 4
2. Review What Worked Last Year
• Identify last year’s buyer behavior and
response rates
• Reuse or update certain techniques
“Planning is a core part of a successful mobile
marketing strategy, but nothing can take the place
of real-world experience.”
- Jess Stevens, CMO of SmartFocus

5. 5
3. Start Early
• Starting early gives a longer campaign
timeframe
– Allows for promotions such as sneak peeks
and wish lists
• Many shoppers begin holiday shopping
around Halloween
– Don’t leave potential revenue on the table

6. 6
Sources
1. Kirkpatrick, David. “Mobile Marketing Tips for Your Holiday Season
Campaigns.” Marketing Dive. Marketing Dive, 29 Setptember 2015. Web. 14
Nov. 2015. <http://www.marketingdive.com/news/mobile-marketing-tips-for-
your-holiday-season-campaigns/406394/>.
2. Stephens, Jess. “Seven Tips to Ignire Your Mobile Marketing This
Holiday Season.” Marketing Profs. Marketing Profs, 14 October 2015. Web.
13 Nov. 2015. <http://www.marketingprofs.com/articles/2015/28632/seven-
tips-to-ignite-your-mobile-marketing-this-holiday-season>.
• All images: http://www.freedigitalphotos.net