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What Makes a Successful Mobile Marketing Campaign?

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Learn what makes a successful mobile marketing campaign.

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What Makes a Successful Mobile Marketing Campaign?

  1. 1. What Makes a Successful Mobile Marketing Campaign? ercsms.com | 608-837-5270 | info@ercsms.com
  2. 2. 2 INTEGRATE MOBILE • Make transition seamless from desktop to mobile – Encourages use on multiple devices – Navigation should be simple • Mobile as an extension of online – Certain features should be uniform across platforms • SMS marketing for supplemental reach – Provide local offers and information pertinent to the consumer – Allow consumers to opt in ercsms.com | 608-837-5270 | info@ercsms.com
  3. 3. 3 COMBINE MOBILE PLATFORMS • Offer both apps and SMS messaging – Tackle different market segments – Provide a uniform message • Provide relevant ways for consumers to interact – Engaging mobile ensures consumer participation ercsms.com | 608-837-5270 | info@ercsms.com
  4. 4. 4 MAKE MOBILE USEFUL • Apps should provide new opportunities – Apps should provide incentives – Encourage habitual use • Develop Mobile Search – Message will be more targeted – Company website is easier to digest ercsms.com | 608-837-5270 | info@ercsms.com
  5. 5. 5 UNDERSTAND PROGRESS • Campaign must be quantifiable – Marketers should track campaign outcomes – Results should be used to further improve • Campaign should evolve – Acquiring feedback and data allows campaigns to evolve and become more successful ercsms.com | 608-837-5270 | info@ercsms.com

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