This document outlines the assignments for the COM 480 Entire Course. It includes 5 individual assignments that make up an organizational communication analysis on a virtual organization. The assignments require analyzing the organization, a critical event, and how the organization addresses the event through communication and relations with the public and media. A final presentation summarizes the full analysis.

1. COM 480 Entire Course
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COM 480 Week 1 Individual Assignment Organizational
Communication Analysis Part I Descriptive Framework Paper
COM 480 Week 2 Individual Assignment Organizational
Communication Analysis Part II Interpersonal and Intercultural Paper
COM 480 Week 4 Individual Assignment Organizational
Communication Analysis Part IV Public Relations, Public Affairs,
and Media Paper
COM 480 Week 5 Individual Assignment Organizational
Communication Analysis Part V Reflection and Evaluation Paper
COM 480 Week 5 Individual Assignment Organizational
Communication Analysis Presentation
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COM 480 Week 1 Individual Assignment
Organizational Communication Analysis Part I
Descriptive Framework Paper
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2. COM 480 COM480 Week 1 Individual Assignment Organizational
Communication Analysis Part I - Descriptive Framework Paper
The purpose of this assignment is for you to select and explore your
chosen Virtual Organization. This is the first of the five-part
Organizational Communication Analysis you will complete in this
course.
Resource: The Virtual Organizations Portal
Click on the Virtual Organizations Portal web link under Course
Outline on your student website. When the page opens, click on the
Orientations link to read the User’s Guide. Then, explore the various
businesses and organizations to become familiar with the city of
Kelsey.
Choose one of the Virtual Organizations under the businesses,
schools, health care, or city government tab.
Note. You must use your chosen Virtual Organization throughout all
subsequent weekly assignments so be sure to choose one with ample
information.
Write a 1,050- to 1,400-word descriptive framework of your chosen
Virtual Organization. You may research existing organizations to
supplement any gaps in information, but be sure to document all
sources and use consistent information throughout all subsequent
weekly assignments. Describe the following:
The people
Employees
Clients or stakeholders
General public
The tasks
Products or services
Relations of products, services, and organization to the community
The organizational communication variables such as the following:
The communication settings—board room, one-on-one meetings, and
hallway chats, for example
The internal and external communication systems
The structural and functional characteristics that affect the degree of
communication formality

3. The communication channels—face-to-face, telephone, personal
documents, impersonal documents, computer mediated, and so forth
Any theoretical perspectives you observe, such as groupthink
tendencies
Reference at least two academic sources. Consider using Introducing
Communication Theory: Analysis and Application by R. West & L.
Turner, or any other texts you have used in your degree program,
from the University Library eBook collection.
Format your paper consistent with APA guidelines.
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COM 480 Week 2 Individual Assignment
Organizational Communication Analysis Part II
Interpersonal and Intercultural Paper
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OM480 Week 2 Individual Assignment Organizational
Communication Analysis Part II - Interpersonal and Intercultural
Paper
Resource: The Virtual Organizations Portal
Choose one of the three critical events listed below that would affect
communication within your selected Virtual Organization:
Leadership change such as a change in the chief executive officer or
superintendent, political change, or major changes in management
department heads
Reorganization such as a merger or takeover; change in community or
industry image or stature; gaining or losing accreditation; political
change; or major employment changes such as outsourcing, layoffs,
expansion, and foreign labor
Crisis within an industry

4. Business: ethical violations, technological malfunction, major
financial loss
Schools: change in stature, ethical violations, violence, major gang or
drug incident
Health care: wrongful death, medication error, ethics violation
Government: mismanagement of funds, ethical violations, lack of
response or preparedness, conflicting parties
Note. You must use your chosen critical event throughout all
subsequent weekly assignments.
Write a 1,400- to 1,750-word paper.
Address how your selected Virtual Organizational critical event
affects the following:
Interpersonal communication ethics
Perceptions of power
Communication during conflict
Intercultural and diversity conflict
Communication climate
Identify what communications theories apply to this organization.
You may choose from the following communications theories:
General Systems theory
Cognitive Dissonance Theory
Social Exchange Theory
Social Penetration Theory
Face-negotiation theory
Any other communication theory you studied in your BS/COM
coursework. You may reference Introducing Communication Theory:
Analysis and Application by R. West & L.H. Turner in the University
Library eBook collection.
Explain how the application of a theoretical perspective would help
the organization respond to this critical event.
Describe how the implementation of effective communication
strategies might help the organization overcome this negative
situation and arrive at a positive outcome.
Include a minimum of four academic sources.
Format your paper consistent with APA guidelines.
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5. COM 480 Week 4 Individual Assignment
Organizational CommunicationAnalysis Part IV
Public Relations, Public Affairs, and Media
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COM480 Week 4 Individual Assignment Organizational
Communication Analysis Part IV - Public Relations, Public Affairs,
and Media Paper
Resource: The Virtual Organizations Portal
Write a 1,400- to 1,750-word paper on how your chosen organization
could overcome its critical event in the face of the media.
Incorporate the following public relations and public affairs and
media elements specific to your organization’s critical event:
Research actual critical events similar to that of your Virtual
Organization. Based on how the media handled other critical events,
how would you expect the media to handle yours? What could your
organization do to preserve its public integrity under this
circumstance?
What are the roles of public relations (PR) and public affairs (PA) in
your critical event? At what point should the organization seek legal
consultation when exploring PR and PA campaigns?
Explain the public's right to know versus personal privacy. What
ethical questions emerge when considering organizational truth and
public communication?
Strategize for positive communication outcomes in press releases and
press conferences. What significant elements must you include and
exclude?
Determine the possible impact of various media covering your
organization’s critical event, such as public speeches, interviews, and
electronic media. What are the risks, and how might your

6. organization mitigate them? What are the most effective ways to use
media in this critical event?
Include at least three academic sources.
Format your paper consistent with APA guidelines
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COM 480 Week 5 Individual Assignment
Organizational Communication Analysis Part V
Reflection and Evaluation Paper
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COM480 Week 5 Individual Assignment Organizational
Communication Analysis Part V - Reflection and Evaluation Paper
Resource: The Virtual Organizations Portal
Write a 1,750- to 2,000-word reflection and evaluation of Parts I
through IV of your organizational communication analysis. Answer
the following questions:
What is the value of reflecting on and evaluating a communication
process after a crisis or challenging event?
What should you have done differently with your organizational
scenario that might have helped you formulate a better analysis or
resolution?
What research methods should you use to collect data to evaluate the
effectiveness of your organizational communication analysis?
To prevent future communication crises in your Virtual Organization,
what tools could you use to continually assess the people, the tasks,
and the systems?
What communication theories did you consider in your analysis?
Evaluate how well you applied them.

7. From this course, which communication theories, research techniques,
studies, or methods might you emulate in your professional life?
Explain.
How did your communication analysis synthesize what you have
learned in your BS/COM program? Provide specific examples.
Include at least six academic references.
Format your paper consistent with APA guidelin
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COM 480 Week 5 Individual Assignment
Organizational Communication Analysis
Presentation
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COM 480 Week 5 Individual Assignment Organizational
Communication Analysis Presentation
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with
speaker notes that summarizes all five parts of your Organizational
Communication Analysis. Allot equal attention to each part of your
presentation.
Format your presentation consistent with APA guidelines.
Present your Organizational Communication Analysis Presentation.
For Online and Directed Study students, these are Microsoft®
PowerPoint® presentations with notes.
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