This document provides the details for Assignment 3 of MKT 505, which requires students to develop an 8-10 page strategic marketing plan for entering a new international market. Students must choose a global company and country not currently served, research the company and country profiles, and analyze the feasibility, risks, benefits and strategies for market entry. The assignment aims to provide experience developing international marketing plans and assessing global operating environments. Students must address several specific criteria, cite at least 6 academic sources, and follow APA formatting guidelines.