“Health Professionals for a tobacco free world” is still active. The TFU advocacy campaign is about raising awareness among health personnel and professionals of their important role to reduce overall tobacco consumption and to show policy makers that personnel and professionals working in health care are calling for an effective implementation of the WHO Framework Convention on Tobacco Control. To support the campaign go to http://www.ensh.eu/tfu-form.php This campaign is a collaborative effort of the International Network of Health Promoting Hospitals and Health Services (HPH) and the ENSH- Global Network of Tobacco Free Health Care Services.

1. TITLE
ADVOCACY
Engagement of
professionals
in tobacco
control
21st International Conference
on Health Promoting Hospitals and Health Services
23th May 2013

2. TITLE
To advocate for stronger
tobacco control legislation
and the effective implementation
of tobacco control in all countries and the
international treaty on health (FCTC).
To provide greater support and direction
for hospitals and health services in their
work towards a tobacco free society.
Goals

3. Dissemination of the Charter and Pact to
- leading health professionals/organisations
- policy makers
- specialised media
Collection of signatures among
- organisations
- health professionals
Actions

4. Target
Primarily health professionals
Legislators
Personnel interested in tobacco control

5. ACTIVITY
Development of tools and materials
(2008-2010)
Campaign “Health Professionals for a Tobacco-free World”
(2012)

6. The Charter
for individual
health professionals
public demonstration of
personal engagement
on tobacco prevention
The Pact
designed to recruit
signatures of organisations
committed to
tobacco control policy

7. Opportunity!
Conferences
Seminars
Workshops
Healthcare meetings
Training events
Personal contact & word of mouth
World No Tobacco Day events
Promotion

8. The petition of signatures campaign

9. Website and submition page

10. Social media
Possibility to share the postson our blog
On Twitter and Facebook

11. Individual signature cards
On-line signature collection
Collection

12. Most
participating
countries
Australia
Austria
Estonia
Finland
Ireland
Italy
Korea, Republic
Lithuania
Singapore
Spain
Taiwan
Results
800organisations

13. 5th Conference of the Parties
to the FCTC
November 2012 , Korea

14. Good news!
Health care staff
do care about tobacco prevention
+42.000
professionals
signed
the TFU
campaign

15. Produced by www.emailtray.com (2012)

16. Non-profit communication rank tools

17. EXAMPLES
Some good ideas seen on the internet

18. -Focus on a single problem
-Create and strategy
-Communication campaign
-Spread the message
the obesity issue

19. -website
-app
-facebook page
-twitter account
-testimonial videos

20. page to
register
activities
related to the
event
World No Tobacco Day

21. IDEAS
Focus on a concrete necessity
Think a plan
Make a communication strategy
Use social media
Engage health professionals

22. Plan for small wins
Present the issues in the way you want others to see them
Develop your own public identity
Keep it simple
Be passionate and persistent
Be opportunistic and creative
Make issues local and relevant
Enjoy yourself!
by Eric Wadud, Tom
Seekins, and Stephen
B. Fawcett.
University of Kansas
Skills for Advocates

23. TITLE
Sibylle Fleitmann (Germany)
Christa Rustler (Germany)
Simone Tasso (Italy)
Esther Carabasa (Spain)
Miriam Gunning (Ireland)
Ann ORiordan (Ireland)
21st International Conference
on Health Promoting Hospitals
and Health Services
23th May 2013
The Advocacy Subgroup