EGGER Insight Brochure

Insight
EGGER (UK) Limited
Anick Grange Road
Hexham, Northumberland
NE46 4JS
United Kingdom
t +44 1434 602191
f +44 1434 605103
zoom.uk@egger.com
1056855/ D1 UK Insight Brochure EN Subject to technical modifications and
amendments. All decors shown are reproductions. Due to variables in the
printing process, colours may vary slightly from the actual product. EGGER
reserve the right to amend the range at any time. We would like to thank all
of the customers who kindly provided us with photography. Please note that
some of the images have been adapted to illustrate the new decors.
Designed by Gardiner Richardson.

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25
5
37
Raising
Expectations
Insight #2:
Slim & Sleek
Insight #1:
Evolved
& Authentic
Insight #3:
Personality
& Expression
Launching Change
With the addition of 23 new decors and six exclusive textures,
the Zoom collection will show you how its next generation of
products, developed using the very latest technology, can add
value to your business and change the way you think about MFC,
laminates and edging.
Contents
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72
59
74
Insight #4:
Calm & Collected
Now is the time to
make the difference
Insight #5:
Details Matter
Next Steps

Consumer Insight #1 Evolved & Authentic
Introduction
Raising Expectations
Technology has given consumers more choice and a clearer
vision of what they want. The prevalence of smart phones
and tablets has enabled consumers to easily find and save
the things that inspire them, whenever and wherever they are.
This world of favourites, shares, wish lists and likes has opened
the floodgates for inspiration and demand. When it comes
to interiors and design, consumers now access, send and
receive a constant stream of ideas from around the world.
The result: consumers expect high-value looks without the
high-end price tags.
With EGGER’s latest updates, furniture manufacturers can be
more creative in a market where differentiation is king, while
designers, joiners and shop fitters have the power to produce
enhanced interiors that offer technical performance at the right
price. Inside Insight, you’ll discover our response to the major
cultural shifts that are influencing our lives and shaping the
environments we live in. We hope you enjoy the applications
and ideas that are featured.
Open your eyes to the future, today.
4 5

Over the past two decades, the rate of change
in technology has been profound. Cutting edge
cameras, apps, games, health monitors, and
much more, are all tucked away teasingly in
our pockets, tempting us to sign up, login and
scroll through the latest updates and social
phenomenon.
Striking a balance between our online and offline
lives is becoming a growing priority for many.
With touch and feel evermore prevalent in
high-tech products, there is a new focus on
reconnecting people with reality, merging the
traditional with the modern and getting back
to natural whenever we can.
Clockwise from right:
Parliament Design, Portland,
office interior; Samt-Rau
furniture range designed
by Natalie Weinmann;
Orée Board 2 walnut keyboard.
6 7
© Natalie Weinmann
Photography © 2014 Lincoln Barbour

Leading the way by investing in innovation,
EGGER has been able to develop decors and
textures that recognise the desire for natural and
authentic looking and feeling products. Through
quantum leaps in our product development in
recent years, we can now demonstrate the quality
and diversity of our new generation of products.
Featured decor:
H1486 ST36, Jackson Pine.
8 9
Featured decor:
H1486 ST36, Jackson Pine,
in a deeply brushed texture.

Evolved & Authentic
Never before have our decors looked so real
To demonstrate this evolution, we present three of our
oak decors. Despite being developed over ten years ago
H1334, Light Ferrara Oak, remains incredibly popular
and versatile. It has been selected for premium hotels
and shops as well as domestic kitchens and bathrooms.
To show how decors from the same species have improved
and evolved, we have presented H1334 against a more
heavily textured and realistic oak decor, H1372, introduced
in 2012, and set that alongside our brand new generation
of finishes where the grain and texture align with H3309.
We call this new generation, Feelwood, as both the visual
and tactile aesthetic of wood have been recreated.
It’s all about giving you the choice and the ability to
offer your customers different options depending on
their expectations and budget.
For other examples, visit www.egger.com/evolution
Featured decors from left:
H1334 ST9, Light Ferrara Oak
H1372 ST22, Natural Aragon Oak
H3309 ST28, Sand Gladstone Oak
12 13

Evolved & Authentic
14
Meeting consumer expectations
Demand for modern, yet very natural looks is apparent
in both domestic and commercial markets. From doors
and sideboards to tables and wall panelling, consumers
expect the feel of the finish to reflect the look. H1793,
Lava Tortona, which uses a striking and elegant textured
surface, Feelwood Elegance (ST27), shows just how far our
reproductions have come.
Featured decor:
H1793 ST27, Lava Tortona
14 15

Evolved & Authentic Featured decor:
H3451 ST36, Champagne
Fleetwood, in a deeply
brushed texture.
16 17
Our tactile nature
In order to reconnect with nature there is a need for our
decors to be tactile. Using advanced surface technology,
it is now possible to create a tactile depth and finish that
was previously not possible. Our deeply brushed surfaces
reproduce sand-blasted timber and can provide customers
with a vintage or modern style.
© Betta Living

Evolved & Authentic
18 19
Creating with contrast
Decors that feature strong, natural markings and deep
texture are increasingly popular as accents to complement
large areas of plain colour. The subtle interplay of tone and
texture can be brought to life when the right combination
of plain colour or metallic is applied.
Featured decor:
H3452 ST36, Graphite
Fleetwood, in combination
with high gloss grey.
Also available:
H3450 ST36, White Fleetwood
H3451 ST36,
Champagne Fleetwood
© Rational

Evolved & Authentic
Lightfast and durable
Not only do our reproductions look and feel the same as
veneer or solid wood, they are extremely durable and also
lightfast, which means items placed on top will not affect
the surface. Furthermore, if a replacement panel is required,
a reproduction will be a perfect colour match to the panels
already in-situ.
20
Featured decor:
H3766 ST29, Dark Brown Cape
Elm, in synchronised pore
texture Feelwood Ambiance.
21

Evolved & Authentic
22
Featured decor:
H3326 ST28, Grey Beige
Gladstone Oak
Opening up opportunities
By providing a premium look and feel, the new generation
of synchronised finishes can open up the possibility of
entering new markets or segments. For example, furniture
manufacturers can now develop a new, higher value range
or piece of furniture, door or kitchen.
Specifiers or shop fitters can also offer a higher value look
and a more cost-effective and durable alternative to veneer.
23

Introducing a new generation of textured finishes where
the markings of the grain align. Known as ‘synchronised
pore’, this process opens up the possibility of entering
new markets. For example, furniture manufacturers can
now develop a new, higher value range or piece of
furniture, door or kitchen. Specifiers or shopfitters can
also offer a higher value look and a more cost-effective
and durable alternative to veneer.
The planked character exhibits
a modern mix of natural shades
that combine extremely well
with neutral tones.
With a double paper layer and
highly realistic gloss variations
it creates a depth and realism
evident of veneer or timber.
The very deep, sandblasted
appearance of Gladstone
Oak is enhanced by
scattered knots.
Feelwood is a new development
where-by the texture and
print align, to create a high
value finish.

Consumer Insight #2 Slim & Sleek
25
Evolved & Authentic Material evolution makes things easier
The use of real stone and minerals for kitchen worktops is an
established trend, but often for large expanses in a commercial
setting it can be difficult to fabricate and extremely heavy,
not to mention the high price. One of our latest textures,
ST87, explores a new direction by combining concrete
and ceramic to help create a contemporary, used look or
industrial style that is both practical to fabricate and easy
to maintain.
Featured decor:
F310 ST87, Ceramic Rust
Also available:
F311 ST87, Ceramic Anthracite

The need for space-defining, space-saving and
convertible design is prominent due to changes
in room size, living dynamics and the belief
that less is more. Today, both families and
workforces share large multi-purpose areas,
and still want to be able to focus on their own
individual activities.
From CD towers and bookshelves to docks
and downloads, smart storage and personal
space are now key criteria for interior and
furniture designers. And although super
clean and sleek is in demand, the challenge
for manufacturers is how to interpret this
and adapt to these expectations in commercial
and domestic environments.
Renovated apartment in Raval,
Barcelona by Eva Cotman
(www.evacotman.com); Carbon fibre
Surface Table by Terence Woodgate
and John Barnard for Established
& Sons; wrap your life around your
wrist – the Sony SmartWatch 3.
26 27
Photography © Peter Guenzel

29
Transparency, variation, and optically thinner
products are now possible with EGGER. From
luxury kitchens and living rooms to svelte doors
and carcasses, here are some sleek suggestions
to consider for your latest projects.
29
F311 ST87
Anthracite Ceramic
Featured decor:
H3420 ST36, Thermo Pine,
in a deeply brushed texture
is used for the laminate table
and the MFC wall panelling.
28

Optically thinner design
Slim and sleek looks don’t have to require new materials.
By simply cutting in a certain way, you can create
the impression of a thinner board. Take this example,
a 30 mm MDF board, laminate faced with H3420 ST36,
Thermo Pine, has been chamfered at a 45˚angle to
give the impression that it is very thin, while retaining
all its inherent strength required for the application.
Because EGGER offers both laminate and melamine faced
board in the same decor and texture, both materials can
be used and coordinated across a project. The laminate,
used for the table top on the previous page, is matched to
the wall panelling that is made from melamine faced board.
This ability to match products according to their required
performance level can significantly reduce project costs.
33
Featured decor:
H3420 ST36, Thermo Pine
Slim & Sleek
32 33

353534
Door evolution
The five-piece or Shaker style door has a new alternative in the shape
of the three-piece, or trio door. The trio offers a sleeker look than the
Shaker, without encroaching on the market share currently occupied
by the super clean slab option. Manufacturers and fabricators now
have the option to make their own trio style door or panel, while
avoiding the cost and stock commitments of buying from third parties.
Within a kitchen or bedroom, making the door from the same material
as the carcass will also provide a coordinated look, adding to the value.
Left to right:
Five-piece door
featuring H3303 ST10,
Natural Arlington Oak;
Trio door featuring
H1796 ST27,
Natural Tortona.
Biscuit joints18 mm rails The grain
on the top
and bottom
of the
frame runs
horizontally
8 mm centre panel The grain on
the centre runs
horizontally
Matching
EGGER
edging
Matching
EGGER
edging
Biscuit jointsThe grain
on the outer-
frame runs
vertically
Slim & Sleek

Consumer Insight #3 Personality & Expression
New uses for familiar materials
Materials that are used in alternative application areas can
inspire slim and sleek design. Take Compact Laminate for
instance; the go-to product for cubicles due to it being
impervious to moisture, incredibly strong and potentially
thin. In this instance, 10 mm thick EGGER Compact Laminate,
is used to frame the storage units in an office. It gives a
sleek look to what would otherwise be a bulky storage item.
The design of the doors using H3344, Highline Oak, continues
the linear look.
Featured decors:
H3344 ST36, Highline Oak, in
combination with W1000 ST9,
Premium White.
Slim & Sleek
36 37

In many commercial and residential interiors,
fun and vibrancy is channelled through the use
of bold colour and surprising contrasts. In this
new trend for expressive design where you would
least expect to find it, there is a refreshing lift and
quirkiness being applied to everyday experiences.
Whether it’s the workplace communicating a
friendlier culture, or a chain of cafes emphasising
the heritage of their locations; charismatic design
is providing a welcome counter-balance to
the recent restraints and limitations of austerity.
Rainbow LovedUp chair
by Deadgood Studio;
Yandex St. Petersburg
office – 2, design and
architecture by Peter Zaytsev
and Arseniy Borisenko
from za bor architects;
BCXSY Origin part III:
Contrast – side table and
stool (www.bcxsy.com).
38 39
Photography © Peter Zaytsev
Photography © Rory O’Toole
Photography©DeadgoodTradingLimited

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40
Brands and consumers are increasingly using
design to reveal feeling and emotion. With
Egger materials, discover bold pops of colour
and colour-blocking, contrasting edging and
opposing textures, and approach surfacing
with a new sense of adventure.
Featured decors:
H3325 ST28, Tobacco Gladstone
Oak, in synchronised pore
texture Feelwood Nature,
and in combination overleaf
with two matt-textured finishes
U140, Saffron, and U741, Lava.
40

Splashes of colour
Contrary to the name, colour-blocking is not all about lots
of colour. A contemporary technique is to use colour as a
small accent only. It could be a relatively subtle splash in
combination with a very natural, rustic-looking wood grain
as featured, or maybe as a contrasting edge.
Personality & Expression
Traditionally, panels are finished with a matching
edge but designers are increasingly using the edge
creatively. It could either be a colour that coordinates
with a tone from the panel, like the white shown on
the left, or as a bold statement as above.
Featured decors:
H1250 ST36, Navarra Ash,
in a heavily textured finish
is combined with a muted,
matt brown-grey finish called
U741, Truffle. The introduction
of colour remains understated
through the use of another
matt-textured finish U343, Vino.
Featured decors:
H1793 ST27, Lava Tortona with
U633 ST15, Turquoise ABS Edging.
Featured decors:
H1486 ST36, Jackson Pine,
with W1000 ST9, Premium
White ABS Edging.
44 45

Consumer Insight #4 Calm & Collected
© Daval– H1158 Truffle Bardolino Oak & U702 Cashmere (adapted)
Contrasting textures
Another way to make an impact on a space is to use
texture contrasts. It’s not loud and brash, just different.
The kitchen shown uses a very natural and elegant oak
alongside a super clean and contemporary gloss effect.
Personality & Expression
Featured decors:
H1796 ST27, Natural Tortona,
with synchronised pore
texture Feelwood Elegance
is combined with gloss decor
W1000 ST30, Premium White.
46 47
©Häcker

We are surrounded by objects that fight for our
attention. Flashing adverts, social media and
24/7 news and entertainment, are louder and
more insistent than ever before. In response,
designers in a variety of industries are looking
to create environments that recede from our
attention rather than command it.
By applying the brakes through colour and
texture, you can alleviate stress and cut
through the clutter to restore tranquillity.
48 49
Photography © Peder Torget
Clockwise from left:
Pod privacy chair by Benjamin Hubert for
De Vorm; Treehotel, Sweden, featuring
the Mirrorcube room (www.treehotel.se);
Arctic Collection by Studio Jens Praet and
Studio Vibeke Skar.
Photography © Peter Lundstrom, WDO

50 51
EGGER has developed colours in neutral palettes
with the latest textures, creating a sense of
calm and intrigue. As open plan living grows in
popularity, the challenge is to select colours that
combine in a harmonious and compelling way.
50 51
Featured decor:
W1000 ST26, Premium White

Achieve the look without the effort
Painted timber is a high-value and aspirational option.
Our new texture, Painted Wood (ST26), reproduces this
look but does not need to be primed, painted or finished –
giving you the same look without the effort. Available
in W1000, Premium White, and U727, Stone Grey,
both colourways provide a calming and natural look.
Calm & Collected Featured decor:
W1000 ST26, Premium White
Also available:
U727 ST26, Stone Grey
©Häcker
54 55

Calm & Collected
Balancing tone and texture
Even when a strong grain is featured, as with H3760,
White Cape Elm, the soft colour-tone ensures it is not
overpowering. When it is teamed with more soft, solid
colours the effect is sophisticated and stylish. The grain
of H3760 is also synchronised with texture ST29 to
create a premium finish that could increase the value
of your work and enhance your position in the market.
Featured decor:
H3760 ST29, White Cape Elm
56 57

Consumer Insight #5 Details Matter
Calm & Collected
1. An oak effect in two complementary
colours being used together; H1377,
Sand Orleans Oak, with H1379, Brown
Orleans Oak. Although a heavily
brushed texture (ST36) is used,
the colour-tone is muted so that the
furniture does not need to shout to
be noticed.
2. Similarly, using more than one of our
plain colours together will create this
tone-on-tone look. Together U702,
Cashmere, and U748, Truffle, make
a very sophisticated combination.
3. By using the similar colour-tone of
a plain colour and wood grain also
creates this tone-on-tone effect –
U702 and H1377.
4. A darker tone-on-tone effect can also
be achieved with U748 and H1379.
58 59
1.
3.
2.
4.
Tone-on-tone
The use of contrasting colours is nothing new but we
have identified a rise in the use of colours of a similar
tone being used together to create a subtle but very
well-considered look.

There is no doubt that the details matter when
it comes to setting new standards for the design
of residential and commercial environments
and products. Be it shape, function, or tactility,
it is the details that make the good, great and
the great, outstanding.
60 61
Clockwise from above:
The Trojan House designed by Jackson
Clements Burrows Architects, features
shuttered timber cladding to create a
seamless appearance; Plumen energy
saving bulbs elevate the humble
lightbulb into a playful, sculptural
object; BMW have used the ‘Hofmeister
Kink’ for decades – a subtle design
feature on the rear windows that has
become synonymous with quality –
so much so that other manufacturers
apply it to their own high-end models.
Photography © Emma Cross,
Gollings Photography
Photography © Andrew Penketh

63
EGGER understands that the quality of planning
and decision making in the early stages of a
project will make all the difference in the short,
medium and long term for consumers.
That's why we are dedicated to giving you more.
Here are some of the finer details that can deliver
the biggest impact for your business.
Featured decor:
H3309 ST28, Sand Gladstone
Oak, in synchronised pore
texture Feelwood Nature.
62

How we line up
Bookmatching, where the grain of the wood lines up across
two or more pieces is normally reserved for luxury furniture
and fittings. This is because it requires more care and
attention during its manufacture, as well as resulting in
a higher wastage of material.
With laminate and melamine faced boards however, there is
significantly less wastage than there would be with timber
or veneer. And while it still does require more time and care,
the result can open up a new price segment and significant
opportunities.
Details Matter Featured decors:
H3766 ST29, Dark Brown Cape
Elm, in synchronised pore
texture Feelwood Ambiance
and U702 ST9, Cashmere.
66 67

Next generation surfacing
Sometimes the details that matter are already
provided for you. Now that our new Feelwood
generation of wood based panels can synchronise
the grain with the texture, you can create furniture
that is as close to wood as it’s ever been before.
The potential to command a premium or gain
market share is now a reality.
Sawn timber-look
The quality of an edge can define the overall perception of a
piece of furniture or worktop. It is now possible to replicate
the look of a piece of sawn timber using an ABS Edge through
our new development–End Grain Edging. This is available
for most of the 2014–15 wood grain finishes we have featured.
Details Matter Using depth to create a new look
Layering within furniture is a technique EGGER has observed
at recent international furniture shows. With the addition
of an extra third dimension, stepping each of the panels
can create furniture with standout appeal, without being
too invasive or loud.
Featured decor:
H3325 ST28,
Tobacco Gladstone Oak
Featured decor:
H1377 ST36,
Sand Orleans Oak
H3325 ST28,
Tobacco Gladstone Oak
68 69

7170
Details Matter
2 mm
For particularly high traffic
areas 2 mm thick edging is
recommended.
0.8 mm
Because 0.8 mm edging is
thinner it does not have a
noticeable plastic line along
its length.
No compromises
When the edging and surface of a piece of furniture match,
it adds real quality and value. That’s why EGGER edging is
specifically matched to EGGER boards in terms of colour,
decor, texture and gloss level. Plus, sourcing your edging
from your board supplier makes both operational and
economic sense.
0.8 mm
Due to it being thinner the
0.8 mm edging looks like it’s
part of the board, making it
look sleek and more realistic.
Featured decor:
H3309 ST28, Sand Gladstone Oak
70 71

Now is the time to make the difference
We have demonstrated how EGGER is helping you respond
to the cultural shifts that are influencing the environments
we live in. Standing still is simply not an option. Consumer
expectations are rising fast and the challenge is to keep up.
We focus on better products so that you can focus on better
experiences. Together we can push boundaries. Together
we can lead the way and define success.
As you have seen, our new generation of decors and
textures will enable you to create furniture that is virtually
indistinguishable from the real materials they reproduce.
The fact that they perform better is just another reason
to start exploring options. This new generation of EGGER
products offers you the chance to position your projects
at a better, higher level. Perhaps you could penetrate new
markets or gain extra margin.
How will you make the most of our new generation of
23 decors and six exclusive textures?
Visit www.egger.co.uk/vds
View how any of the decors featured
in this brochure would look within a
room set; from kitchens and bedrooms
to restaurants and shops.
72 73

For samples featured in
this brochure, visit
www.egger.co.uk/insight
Once registered you can
drop the samples you
require into your basket.
Alternatively call our
sample hotline:
t: 0845 606 8888
From Republic of Ireland:
t: +44 1434 613304
Or email us at
zoom.uk@egger.com

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