12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdf
Venture project 3
1. {
Gum for good….
An inexpensive, discrete aide to help people struggling with their
diet to get used to the taste of new foods vital to health
2. The unintended consequence, for some, of
modern society and it’s easy access to
processed highly-flavored foods, can be lack of
familiarity and even fear of shopping for,
cooking and tasting a wide variety of fresh
foods
Pre-supposition statement
3. Infuse gum with vitamins needed for healthy
human development, normally obtained from
eating a varied diet but lacking for those with a
limited diet
Create many different flavors and colors that
resemble the flavor and color of foods in their
natural state, focus in particular on high quality
fresh vegetable flavors.
Allows nervous eaters to try new foods in a form that
might be non-threatening
Added benefit is that chewing gum helps to
develop and grow the jawline, something that
might not happen in a person who eats highly
processed foods
A junk food that works to
improve health