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Markus Wagner - i5invest - Austria - Stanford Engineering - Jan 26 2015

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Talk by Markus Wagner, CEO & Founder - i5invest, Vienna, at Stanford on Jan 26 2015, as a part of our session on 'Internet-of-Things Startups & Seed Funds :: Poland & Austria'.

Website: http://www.StanfordEuropreneurs.org
YouTube Channel: https://www.youtube.com/user/StanfordEuropreneurs

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  • features highly promising Austrian tech companies Wikitude, PhonicScore, Adspired, Crate.IO, Pioneers Festival, Qidenus Technologies, MobFox, austrianstartups.com, TTTech, SpeedInvest, ALPINRESORTS.com, and important ecosystem supporters such as intis, avco, wko advantage, go-silicon valley, innovationcenter.eu, pioneers.io, austrianstartups.com, aws, ffg, aaia, sektor5, inventures.eu, technet, i2, wirtschaftsagentur and many more
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Markus Wagner - i5invest - Austria - Stanford Engineering - Jan 26 2015

  1. 1. Startup Ecosystem in Austria Markus Wagner 26th of Jan. 2015; @MarkusWagner CEO - i5growth Inc. (Palo Alto) Chairmen of Adv. Board - i5invest seed capital (Austria/Vienna) Board AustrianStartups – Austrian Startup Association (non-profit) Investment Committee Member – SpeedInvest (seed and Series A fund in Austria) European Entrepreneurship & Innovation @ Stanford Engineering
  2. 2. …known for Mozart, Sissi & Sound of Music
  3. 3. …known for – Music & Culture
  4. 4. Strong Austrian Brands
  5. 5. and recently known for a lively, liberal culture & tech scene
  6. 6. Austrian Facts & Figures Popula'on:  8,5mln   Capital:  Vienna  (high  diversity  of   industries  and  services)     Vienna  Region:  2,6mln   Language:  German     German  speaking  market:  ~100mln       #1  in  Europe:  lowest  unemployment   rate     #1  worldwide:  quality  of  life  (Mercer   Study  2014)     GDP  per  capita:  #13  (IMF)   Industry  29%,  Service  69%,   Agriculture  1,5%  (Tourism  6%)     ~4hours  drive  radius:   Bra'slava  (45min)   Krakow,  Zagreb,  Budapest,       Munich,  Prague,  Brno,  Ljubljana     Significant  Eastern  and  Balkans   Investor:  finance,  retail,  telecom       Vienna   4hours  car   drive  radius  
  7. 7. Vienna‘s Biggest Asset: 180.000 students in Vienna (40% int.)
  8. 8. my background (i5invest seed capital / i5growth Inc. / AustrianStartup)
  9. 9. Timeline: Markus, Austrian Startup Scene 2000 2004 20062002 2008 2010 2012 20141997
  10. 10. 3united AG (my first Exit) Mobile Music Mobile Content & Community Portals TV, Radio & Print Gambling & Betting Mobile Operators 3united key verticals Mobile Operator Clients COIN Platform Application Layer Applications & Services • Mobile Portal • Web Portal • Personalization • Recommender • Rich mobile Clients (J2ME/Symbian) • Radio Station Module • Merchant Module • Promotion Engine • Community Module • Dual Delivery • Multi Vendor Content Management • Multiparty Reporting • Automatic Meta Data Extraction • Dating & Matchmaking • Web Charging • Content Download Server • MMS Feature Proxy • WAP Application Suite (Entertainment) • WinnerZone Promotion Engine • m-Ticketing • CD/DVD Retail Module • Information Services (Push/Pull) • Content • WAP Portals (on- deck, off-deck) • CRM Module • Votings/TED • On-Air Chat • Sweepstakes • Call-in Shows • Videotext • Dating/Flirting • Content Downloads • Mobile Media Portal • Music Recognition • Message2DJ • TV/Radio show reminder • Information Services (Push/Pull) • Astrology tools • TV on Mobile • On-Air Games • CRM • Content • Mobile Clients Gambling • Mobile Clients Betting • Gambling Back-ends • Application Download Platform • Transaction Proxy Framework • Account Admin • Multiparty Reporting • Back-end & Payment Integration Mod. • Provisioning Platform • Authentication Management • CRM Platform • DRM • Handset DB • Rendering Support • Premium Video Delivery • m-Commerce Payment • Premium MMS • Premium SMS COIN Platform Transaction Layer Mobile Multi-Media Middleware & Connectivity 13 Countries 100+ Employees Highly profitable (30%+ EBIT Margin)
  11. 11. 2000 2004 20062002 2008 2010 2012 20141997 Timeline: Markus, Austrian Startup Scene
  12. 12. 2000 2004 20062002 2008 2010 2012 20141997 IncubaSon  /  Company  Building   AcceleraSon  +  Seed  Capital   M&A  and  Corporate  Dev.   i5growth  Inc.  /   innovaSoncenter.eu   A  group  of  serial  entrepreneurs  who  invest   invest  their  money  and  'me     Timeline: Markus, Austrian Startup Scene
  13. 13. Overview We focus on max 2 new companies per year – we aren’t spray & pray investors. We focus on sector expertise, mostly strong IP/technology, international/US markets, rarely copycat business models WE ARE LONG TERM PARTNERS (through all stages) START-UP MENTORING SEED FUNDING CORPORATE DEVELOPMENT / M&A ADVISORY (portfolio, friends & family network)
  14. 14. Portfolio Overview #inspire, #innovate, #incubate, #invest, #internationalize
  15. 15. The Austrian Startup Ecosystem
  16. 16. 2000 2004 20062002 2008 2010 2012 20141997 March.fifteen.   The     Decline     of  Local   Series  A/B   Government   Series  A   Funds  /   Support   Public  R&D   (Pre-­‐)  Seed.   Support   Second  Wave   of  Private   Ini'a'ves     The  Raise  of     An  Amazing   Startup   Scene     i5growth  Inc.  /   innovaSoncenter.eu   Timeline: Markus, Austrian Startup Scene
  17. 17. Investments 1999 – 2013 (in Mio. €) Development: Share VC only Austrian Funds Source: EVCA PEREP_Analytics | AVCO (May 2014) Private Equity & Venture Capital in Austria
  18. 18. Source: EVCA PEREP_Analytics | AVCO (May 2014) Private Equity & Venture Capital in Austria Investments 2013 (in %) GDP Share: VC only (PE not included) - Companies in Europe
  19. 19. Private Equity & Venture Capital in Austria Source: EVCA PEREP_Analytics | AVCO (May 2014) into Austrian Companies: 539,9 € 88,0 Mio. Investments made by Austrian Funds 20,5 67,5 472,4 € 539,9 Mio. Investments in Austrian Companies 0,173 % GDP share 0,028 % GDP share by Austrian Funds: 88,0 Abroad Czech Republic 7,0 Mio. Bulgaria 6,0 Mio. Poland 5,2 Mio. Germany 1,6 Mio. Turkey 0,4 Mio. Other 0,3 Mio. Investments 2013 (in Mio. €) Flow: PE & VC
  20. 20. 2,500 Visitors at the Festival 2700 Challenge applications in the last 30 months 50% WESTERN EUROPE 37% EASTERN EUROPE 7% NORTHERN EUROPE 6% REST OF THE WORLD
  21. 21. Startup Ecosystem is booming Vienna   Austria     significant  as  well:     Linz,  Graz   S'll,  you  beYer  should  interna'onalize  early!  
  22. 22. Austrian Ecosystem Exits / Notable Events Notable  EXITS  (star'ng  by  2010):   •  2010:  fa[oogoo  –  Digital  River   •  2010:  greentube  -­‐  NovomaSc   •  2010:  jajah  -­‐  Telefonica   •  2010:  123people  -­‐  PagesJaunes   •  2011:  RF-­‐iT  SoluSons  –  Enso  Detego   •  2011:  sensordynamics  -­‐  Maxim   •  2011:  silverserver  –  Tele2   •  2011:  redcoon  –  Metro’s  Media  Saturn   •  2011:  dynaTrace  -­‐  Compuware   •  2011:  payoluSon  –  Moneybookers  /  Skrill   •  2011:  checkfelix.com  -­‐  KAYAK   •  2012:  Kununu  -­‐  Xing   •  2012:  Tupalo  –  Herold  /  European  Directories     •  2012:  Arztsuche24  –  Herold  /  European  Directories     •  2012:  Blue-­‐tomato  –  Zumiez  Inc.   •  2012:  paysafecard  -­‐  Skrill   •  2013:  tripwolf  –  German  Publisher     •  2013:  SolveDirect  –  Cisco   •  2013:  RuntasSc  –  Axel  Springer   •  2014:  Immobilien.net  –  ImmobilienScout24   •  2014:  Wikidocs  –  Atlassian     •  2014:  MobFox  –  Matomy  Media  Group   Notable  Events  (star'ng  by  2012):   •  2012:  Andreessen  Horowitz/CiS  Ventures  investment   into  Jumio   •  2012:  Blossom  investment  of  seedcamp   •  2013:  CodeShip  investment  of  seedcamp  and   Techstars   •  2013:  Former  Expedia  CEO  invests  in  TourRadar   •  2014:  CodeShip  receives  US  Series  A   •  2014:  Foundertalks.org  launches  (brings  YC  alumni  to   Austria  for  experience  exchange)   •  2014:  Ulmon  investment  of  Global  Founders  Capital   •  2014:  100%  Austrian  Team  in  YC  patch   •  2014:  Talenthouse  investment  of  ProSiebenSat.1   Media  AG   •  2014:  Austrian  team  joins  YC  producthunt.com   (founding  team  member)   •  2014:  Austrian  flatout  joins  Cisco’s  EIR  program     •  2014:  Austrian  Crate.io  TechCrunch  Disrupt  Europe   Winner   •  2015:  ChatGrape  Betaworks  (US)  investment  
  23. 23. Ecosystem Summary What  is  great?     •  Many  great  entrepreneurs   •  Established  role  models     •  Access  to  German  speaking  market   •  Amazing  Quality  of  Life,  low  Cost  of   Living,  high  Social  Security     •  Highly  diversified  industry  ver'cals   •  Established  angel  investor  scene     (aaia,  i2)   •  Public   •  R&D  grants   •  incubators  at  universiSes   •  VC  co-­‐investments     •  Poten'al  to  become  the   significant  CEE  hub  (central  &  eastern   European  hub)   •  Ecosystem  has  reached  cri'cal  mass  –   more  &  more  exits,  more  &  more   angels,  more  &  more  &  more  exits,  …   Challenges  &  Coping  Strategies   •  Market  size  is  small   à  Companies  keep  dev.  team  in  Austria                and  move  business  unit  to  USA     •  Not  many  local  series  A/series  B  op'ons     à  Join  internaSonal  accelerators     à  Companies  keep  dev.  in  Austria  and          move  business  unit  to  USA  /  or  flip       à  Fundraising  in  Germany/UK/France   à  Chose  cash  efficient  business  models          (low  burn)   à  Chose  business  models  that  soon  will          generate  revenues  (early  revenues)   à  Start  a  Series  A/B  fund   •  No  local  M&A  or  IPO  market     à  go  internaSonal,  start  early       •  No  investment  incen'ves  for  angels   •  Stock  Op'on  Plans  are  hard  to   implement  
  24. 24. Examples of huge variety of Austrian tech startups/ companies
  25. 25. Example: World market leader for V-shaped book scanner
  26. 26. Example: Next Generation Digital Sheet Music App
  27. 27. Example: Europe’s independent #1 Ski Rental
  28. 28. Example: The World's leading Augmented Reality SDK
  29. 29. Example: Big Data for Media Planning
  30. 30. Example: Europe’s mobile #1 ad platform
  31. 31. Example: technology leader robust networked safety controls
  32. 32. Example: TechCrunch Disrupt Europe Winner 2014 The  Distributed  Database  
  33. 33. Austria: Highly educated founders with passion – ready for the global market Thank you! @MarkusWagner or Linkedin

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