Mike Sinyard founded Specialized bicycles in 1974 using a VW bus. Specialized's mantra is "Innovate or Die", emphasizing the need for constant innovation. In under 90 seconds, Sinyard provided 3 lessons: have a sense of responsibility in your work, get an early start to maximize productivity, and go above and beyond for customers through excellent customer service.

1. Skyline Trail - compliments of Steve Kreps

2. Mike Sinyard founded Specialized with this VW in 1974

3. The Specialized mantra is “Innovate or Die”

4. More similar to how we briefly met

5. 3 lessons in ~90 seconds
w/ Mike Sinyard
1974 Founder & CEO of Specialized Bicycle Components
Lesson 1. Ownership
not a deed or title, but a responsibility
Lesson 2. Get up Early
"I wake up at 5 and try to get a lot of work done before 11 so I can get out on the bike during lunch."
Lesson 3. Small extra Effort
over-delivering in customer service - highly recommend whenever possible

6. View from the paved & sometimes steep Wild Horse Valley Road - mapio.net

7. More with Mike @ youtube.com/watch?v=K_npNof3h6A