Leading media organizations are supercharging their marketing investments with apps built on the Salesforce App Cloud. Join us to learn from iHeartMedia and Warner Bros. about how they are innovating their businesses from within, building custom apps with App Cloud to solve some of the business challenges and nuances of the Media Industry. Discover how you can take advantage of cutting edge technologies to revolutionize your own efforts.

1. Innovation Showcase:
Top Apps for Media
​ Joe Murphy
​ Success Manager - Director
​ jmurphy@salesforce.com
​
How Warner Bros. and iHeartMedia use Salesforce App
Cloud

2. Joe Murphy
Success Manager - Director
Salesforce

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Safe Harbor

4. Introducing: Salesforce App Cloud
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Trusted and Connected Platform
Run all your apps on a trusted platform
Speed and Agility
Every employee can build fast with clicks or code
Complete Enterprise Ecosystem
Best place to learn, build, buy, and sell apps

5. Three Major Trends Transforming Media
​ 1. Rapid Revolution in Content Delivery Models
​ 2. Traditional Media Revenue Hit By Digital/OTT Disruption
​ 3. Massive Shift to Personalized Engagement
Anytime, any device
Personalized & contextual
Proactive
More advertising channels
Drop in ad revenue
Rise in direct-to-consumer
Consumer Demand For
My Media
Industry Push Towards
Consumer

6. David Williams
Vice President, Technology Solutions
Warner Bros.

7. About Warner Bros.
​ Warner Bros. Entertainment is a global leader in all forms of entertainment and their related
businesses across all current and emerging media and platforms.
• A Time Warner Company, the fully integrated, broad-based studio is home to one of the most successful collections
of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature
film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital
distribution, animation, comic books, video games, product and brand licensing, and broadcasting.

8. ​ For each Customer (Client) we need to manage the available
window of a Title and the Price to the Customer in that window
• The distribution rights for a Title vary by Country, Language and
Channel over time
• Prices vary over time
• We don’t dub or subtitle every language for every Title
• The capabilities and presence of every Client varies by Country
Managing the Transactional Digital Business

9. § Released in 170+ Countries
§ Available in High Definition and Standard
Definition Formats
§ 4K UHD and 3D may also be available for some Titles
§ Available to own (EST) or rent (VOD, PPV and
Hotel)
§ Client storefronts and capabilities vary by
Country
§ …and TV products are even more complicated
Consider a Single Title…

10. Solution
​ A custom Force.com application
​ Highly flexible, cloud based solution with rapid application development tools
​ Configurable to meet the needs of the business
​ AppExchange tools (Configero Grid) enable large volume mass-maintenance
​ Overall the most cost effective and timely solution

11. ​ Massive number of spreadsheets
​ Limited coordination across countries
​ Difficult for Clients to automatically ingest
data
​ Risk of inconsistent or incomplete data
​ Single, centralized application for all Avails
​ Coordinated approach to Avail management
​ Standardized Client outputs
(Announcements)
​ Improved data validations and metadata
sourced from MDM applications
Before and After
then now

12. Planning a Release with Custom Visualforce Pages

13. Making the Release Available to Clients

14. Managing the Data – Grid from Configero

15. Where are we now?
​ The application was successfully launched in March of this year
• Approx. 250 internal users based in 12 countries
​ Over 1 million Client Avails have been created to-date
• Launched with Global and US Customers
• Local Territory Customers rolling out later this year
​ Expansion already planned
• Enhanced Content
• TV Episode Details
• Temporary Pricing Reductions

16. Leverage standard capabilities
As much a possible use the out-of-
the-box features
Develop business processes and
workflows
Understand how the application is
going to be used
Get the data model right up-front
The data model determines the
object model and relationships
Staff the project appropriately
Use a Solution Architect for
complex areas
Research AppExchange
Investigate if there are any
productivity tools available
Build for bulk update
Even if you think updates are going
to be one at a time, build as if
mass-updating
6 Tips For Success from Warner Bros.
1
2
3
4
5
6

17. Michael Walsh
CTO & SVP, iHeartMedia

18. About iHeartMedia
​ We are in the business of
everything sound.
​ The Enterprise Technology
team is responsible for all
applications supporting the
business of selling
media advertising. We
support iHeartMedia, Total
Traffic & Weather Network,
and our Premier Network
business like Ryan Seacrest,
Hannity, Rush, etc. We also
support our Clear Channel
Outdoor and International
development efforts.
iHeartRadio.com
1,700 live stations
& custom radio
Social
58+ million Facebook likes
& Twitter followers
Personality & Local
Station Sites
97million reached
monthly via 840 websites
Mobile
383 million app
downloads & upgrades
National Spot &
Network Radio
5,000+ affiliate
broadcast stations
Local Broadcast
840+ stations &
150+ local markets
Traffic & Weather
98.2% of commuter coverage
National & Local
Personalities
90+ syndicated properties
Airports
280 globally
Transit &
Street Furniture
Traditional
Billboards
55,000+ displays in
38 markets
Digital Outdoor
1,000+ displays in
36 markets
iHeartRadio Music Festival &
Village
Jingle Ball, Country Festival,
Awards, Pool Party & Fiesta
Latina
iHeartRadio Theaters
New York & Los Angeles
Local Market
Festivals & Concerts
20,000+ events a year
Network TV
18 shows
18

19. We needed to modernize the sales teams with CRM
and a fully integrated CPQ system. The existing
system was aging.
• Client/Sever based .Net system in place
• 160 different systems serving each market
• 3 different backend traffic systems
• No collaboration
• No Mobile
No CRM for Sales
Problem to Solve

20. Custom Proposal system integrated with backend Order Fulfillment Systems
Solution InternalExternal
iHM Proposal Ecosystem Diagram

21. Developing Custom Applications on the App Cloud
Native vs Custom

22. Artifacts #’s
Custom Object in Org ~93
Radio Fusion Custom Objects ~50
Number of Apex Lines 78,000
Number of Custom Fields 3,681
Apex Callouts 29 potential w/line editor
Inventory Data Set 10 million records (updated
hourly)
Proposals Lines 15 million per year
Technologies Javascript, KendoUI, Apex,
Visualforce, .Net
iHM Proposals = Large Scale App Cloud
Architecture Tenets
Performance
§ Heavy performance and profiling testing
§ Service optimization
§ JS and CSS optimization
§ Lazy Loading
§ View state optimization
§ SOQL filtering
§ Asynchronous callouts
§ Client-side Caching
Scalability
§ Bounded patterns
§ ESB leveraged for service consolidation, queuing & throttling
Maintenance & Reusability
§ Declarative always favored over custom
§ Frameworks for custom development

23. Tips / Recommendations
Migrating a .NET team
Go ahead and try to take my .net tools….I dare ya!
The cloud is this way!
Lessons
• Get help up front
• Train by building something real
• Leadership & Developers have to be all in
• Expect to fail at first, acceleration comes later

24. Progress so far
217MM
3 1 1
TV &
Affiliates
2 3 231 2 14
198MM
141MM
73MM
93MM
85MM
46MM
25MM
245MMBROADCASTRADIO
196MM
TOTALTRAFFIC+WEATHER
141MM
OUTDOOR
97MM
DIGITAL
75MM
An iHeartMedia
Company
An iHeartMedia
Company
An iHeartMedia
CompanyAn iHeartMedia
Company
3
Monthly Reach (Millions)
Q1
2016
Q3
2016

25. Demo

26. Screen shots
Native

27. Screen shots
Custom

28. Screen shots

29. Q&A

30. Win one of ten SONOS speakers at the App Cloud Keynote!
App Cloud Product Showcase
Moscone North
IT Ranger Station in the Dev Zone
Moscone West, 2nd Floor
Thursday, September 17, 2pm — Moscone South
Tod Nielsen
EVP, App Cloud
Salesforce
Mike Anderson
CIO
Crossmark
Herry Stallings
AVP App Dev
USAA
Heather Quiqley-Allen
VP Marketing
Bosma Enterprises
Learn more about App Cloud

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32. Thank you