Value In The Clouds


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Webinar presented by TMCnet and Ifbyphone on the value of Cloud Telephony.

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Value In The Clouds

  1. 1. Value in the Clouds<br />How Carriers Can Grow Revenue with Cloud Telephony<br />
  2. 2. The Great CLEC Squeeze<br />CLEC<br />Customers want<br />more than dial tone …<br />They want applications.<br />Transport/dial tone<br />prices are falling<br />
  3. 3. How can Cloud Telephony help?<br />Differentiate your telephone company by bundling automated telephone applications with your dial tone.<br />Just as cloud computing is revolutionizing the computer application industry cloud telephony will revolutionize the telephone industry.<br />
  4. 4. Quotations from industry leaders<br />
  5. 5. SMB Now Magazine Quote<br />“On average, 70 percent of employee respondents of small and medium businesses (SMBs) with up to 400 employees said they spend 17.5 hours each week addressing the pain points caused by communications barriers and latencies…”<br />“In hard costs, the study concluded, companies of 100 employees could be losing more than $500,000 each year by not addressing their employees&apos; most painful communications issues.”<br /><br />
  6. 6. Telecommunications Online<br />“Managed Services: Once reserved for large global enterprises, managed services now enable SMBs to do more with less. <br />According to Forrester1, “similar to enterprises, SMBs say that very important reasons for choosing managed services include simplifying operational management and the need for better quality and reliability than could be achieved in-house.”<br /><br />1. Source: The State Of SMB Networks and Telecommunications: 2008, Forrester Research, Inc., July 2008<br />
  7. 7. Frost and Sullivan<br />“Since the hosted model is characterized by benefits such as low cost and rapid deployment of applications, it seems to be the ideal option for deploying rapidly evolving speech technology.”<br />
  8. 8. Datamonitor<br />“the North American market for hosted outbound IVR is set to grow from an estimated $213 million in 2008 to $524 million by 2013. Spending is expected to increase at a rate of 20% per year for the next five years as organizations adopt automated outbound calling to reduce costs and improve customer satisfaction.”<br />
  9. 9. Where does Ifbyphone fit in this picture?<br />
  10. 10. What Is Our Service?<br /> All businesses need<br />more leads<br /> more sales<br /> reduced service costs<br />A Complete Suite of IVR Based Telephone Applications designed to address the above needs:<br />Inbound call routing with IVR integration<br />Outbound scheduled and on demand IVR<br />API driven inbound and outbound calls<br /><ul><li>Delivered to your customers over your existing transport services
  11. 11. We do not provide dial tone.</li></li></ul><li>We Automate Phone Calls – Any Call<br />You want Google Voice capabilities, and more, for your customers with business quality support. <br />Virtual Telephone Number Parallel Find Me Voicemail to Email<br />
  12. 12. You Can Do That<br />Implementation Steps<br />Drop in a SIP trunk between your switch and Ifbyphone.<br />Select the specific Ifbyphone features you want to provide to your customers.<br />Work with the Ifbyphone implementation team to define your customer portal look and feel.<br />Marketing Steps<br />Define your customer packaging<br />Price per service, per minute or both<br />Support<br />Select to perform first line support or outsource this to Ifbyphone<br />Start Selling<br />
  13. 13. What’s different<br />NO significant capital expenditures or new equipment required for most implementations<br />NO long lead times – you can be up and test selling the services in a couple of weeks<br />NO all or nothing business decisions – low OPX -begin with Ifbyphone at a bit at a time, expand your customers and features as you build comfort in the solution<br />NO more obsolete hardware or software – applications are continually upgraded and improved<br />No co branding – full branding available<br />
  14. 14. We Automate Phone Calls – Any Call<br />You want an automated telephone number your customers can call to find out when their order will ship. <br />
  15. 15. You Can Do That<br />Same implementation steps<br />The Ifbyphone API to implement this type of integration is easy enough for ANY web developer.<br />High value consulting dollars<br />Work with your customer to have a customer web developer, a developer on your staff or one of our developers integrate the IVR with a web based customer status page.<br />Value price per lookup – high margins<br />Create both recurring and value priced revenues <br />
  16. 16. We Automate Phone Calls – Any Call<br />Your customer wants to automatically call their customers and confirm appointments or delivery schedules.<br />
  17. 17. You Can Do That<br />Same implementation steps<br />May be implemented without any programming if customer uploads lists each morning.<br />Alternatively customer may utilize a programmer to fully automate the process with the Ifbyphone web based API.<br />Value price per call<br />Price per month<br />Price per minute<br />
  18. 18. We Automate Phone Calls – Any Call<br />When a customer completes an order on your web site you want to call them with a customer satisfaction survey.<br />
  19. 19. You Can Do That<br />Same implementation steps<br />Use a click to IVR in the order completion web routine to trigger a complete IVR dialog<br />Partners with Ifbyphone or consulting firms for custom implementations.<br />Recurring revenue <br />Service differentiation<br />Value price per call<br />Price per month<br />Price per minute<br />
  20. 20. This model works<br />19 months of increasing revenues<br />Compound month to month revenue growth of &gt; 15%<br />Over 500% annual revenue growth<br />Over $150 average ARPU for these value added services<br />
  21. 21. How does this work?<br />
  22. 22. IVR DIALOG<br />API<br />TRANSFER<br />Cloud Telephony Architecture<br />Ifbyphone<br />Telephony<br />Cloud<br />Click to Call<br />Virtual Receptionist<br />Voice Mail<br />Find Me<br />Full IVR<br />Call Routing<br />Call Queuing<br />Recording<br />Broadcast<br />Conference<br />Store Locator<br />Custom APPS<br />Your<br />Web Server<br />User Dials an Ifbyphone Provided Phone Number<br />Outbound Call Scheduled Via Ifbyphone Customer Portal<br />Initial Call<br />Placed<br />HTTP(s)/XML API CALL <br />Compatible with any phone and any web infrastructure<br />Rest style API usable from any programming language<br />
  23. 23. YOUR LOGO HERE<br />
  24. 24. Service Provider Integration<br />Ifbyphone<br />Telephony<br />Cloud<br />Click to Call<br />Virtual Receptionist<br />Voice Mail<br />Find Me<br />Full IVR<br />Call Routing<br />Call Queuing<br />Recording<br />Broadcast<br />Conference<br />Store Locator<br />Custom APPS<br />Service Provider Infrastructure<br />(Softswitch or Legacy Technology)<br />PSTN<br />or<br />VOIP<br />SIP<br />Peer<br />Service Provider Provides the Dial Tone<br />Ifbyphone Provides the Applications<br />
  25. 25. What is in the Ifbyphone Cloud?<br />Applications<br />Developer Tools<br />Application Layer<br />Telephony Related Services<br />API’s<br />Ifbyphone Platform<br />Integrated Telephony / Communications<br />Proprietary and Patent Pending Technologies<br />
  26. 26. Ifbyphone Technology Architecture<br />PHONE CALL<br />API CALL<br />CALL<br />SIGNALING<br />DIALOG<br />CONTROLLER<br />BASIC CALL<br />PROCESSING<br />SMART CALL<br />PROCESSING<br />
  27. 27. Next steps<br />(866) 791-0606<br /><br />