Evaluation Question 1

1. Question1
In whatwaysdoesyour mediaproductuse,developorchallenge formsandconventionsof real
mediaproductions?
The main featuresandconventions
The main featuresandconventionsinmediafilmsare titles,enigma, diegeticandnon-diegetic
(music),introductiontocharacters,studiologo(s) andthe establishingshot.OurfilmRedPowder
meetsall of the conventionsbutdoeschallenge the stereotypesof the characters.
The soundand editing
The music use inour filmopeningismade byAdam ingarage band,this wasso that the musiccould
fitthe scene perfectly.The editwasdone inMovie StudioPlatinum, toensure goodquality.
Duringthe car scenesthe soundsthatyou hearare diegeticandnon-diegetic,the mixture of the two
makesthe soundmore real.
Hot fuzz
In the filmhotfuzzthe soundand editingmakesthe filmwhatitis,itcreatesa fastflowing intense
atmosphere inscenesthatare justtravel.
Location
The locationof our filmopeningwasveryimportant,becauseitinvolveda bigdrugdealeritmeant
that we neededabighouse. The house we use isowedbythe familyof one of my friendsmakingita
goodlocationforour filmopeningending. The otherlocationwasinside aCiteonc2.The contrast
betweenthe two locations createdtwoveryseparate personalitiesbetweenthe twocharacters.
The Characters
The main character (Steve Madness) inourfilmisthe personinthe house,isusedtobe a working
classdrug addict,but movedupina drugbusinessandeventuallybecamethe twoof it.Althoughhe
isthe maincharacter he is a horrible charactermakingthe audience hate him.The other person
(JohnBlock) inthe filminthe (one drivingcar) usedtobe the ownerof the businessbefore Steve

2. Madnesstookit over.Blockis supposedtobe the villainbuthe isthe likable one inthe filmandthis
ishow itbreaksconvention,the goodguysthe badguy andthe badguys the goodguy.
Filmlogos
Our filmlogoisverysimple thismakesiteasytorecognise,thismeansthatthe audience willbe able
to distinguishwhowe are andwhatwe have made.The designisona filmreel tolinktofilmand
studios. Comparedtothe WarnerBrotherslogoit isverydifferent,butsimilarinways.The main
designof the logoissimple like ours,the writingisboldandclear,the differencesare thatthe
Warner brother’s logohasa backgroundand the logohas shadowsandis in3d.
The Characters
The main character (Steve Madness) inourfilmisthe personinthe house,isusedtobe a working
classdrug addict,but movedupina drugbusinessandeventuallybecamethe twoof it.Althoughhe
isthe maincharacter he is a horrible charactermakingthe audience hate him.The otherperson
(JohnBlock) inthe filminthe (one drivingcar) usedtobe the ownerof the businessbefore Steve
Madnesstookit over.Blockis supposedtobe the villainbuthe isthe likable one inthe filmandthis
ishow itbreaksconvention,the goodguysthe badguy andthe badguys the goodguy.
Male Leads
The leadin ourfilmisa male goingwiththe traditionwithfilmleads,all of ourcharactersinour film
are males,andthisispartlybecause of whowe had to cast but mainlybecause ourfilmwasa
patriarchal dominatedfilm.

3. Se7en
Thisfilmisextremelymale dominatedasthe onlywomaninitiskilledonlyforapoint,thismakes
the onlywomaninthe filmcattle.The maincharactersinthe filmare twomale detectives.Making
the filmvery androcentricthismeans placing male human beings or a masculine point of view
at the centre of one's world view and its culture and history.
Costumes+ Make Up
One of the conventionsmetwasthe costumes.
The costumeswe use for Steve Madnesswasa waistcost,white shirt,blacksmarttrouserand black
smart shoesthiswasto signifywealthandpower.The othercharacterwaswearingawhite
undershirt,awhite creasedshirt,blacktrousers,blackshoesandbrill creamtogrease the hair.This
was to showthatthe character waswell dressedbutbecause of whathashappenedhe doesnot
care abouthis appearance anymore.
Zombie land
Thisfilmgoesoverboardonthe costumesandmake up. The zombiesinthe filmlookreal andmessy,
somethingwouldnotwanttotouch.Thismakesthe audience onthe edge of theirseats.
Props

4. The prop that we usedwasthe gun(m9 berretta) thiswasusedinboth casesof both characters.The
weaponisusedtoentice violence togetthe audience engagedintothe filmmore.Inthrillerfilms
there isa conventionsof weaponsandviolence meaningthatourfilmopeningmeetsthis
convention.The baconshotismy favourite of the filmopening,thisisbecause of the sound.The
prop baconwas a good additiontothe filmandmakesitmore rememberable.
Black HawkDown
Thisfilmusesa large amountof props that make the film, fromgrenadestobarricades,the amount
of propsmake the filmfeel real andmake anatmosphere thatisa war film.
CameraShots
There were twodifferenttypesof shotsmainlyusedinourfilmopening foreachcharacterto
representthe difference inthe twoemotionsof the characters.
JohnBlock(one inthe car/me) we use shackcamera shotwitha slightupangle toenhance the
emotionsof the driver.Capital believethiswaseffectivebecause itreally captureswhatis
happeninginthe shot.There isalsoa highangle shotfrom a securitycamera,thisisto presenthis
poweronce he getsto Steve Madness'house. The shotsof the house andSteve Madnessare still
and longgivingarelaxedfell andatmosphere.Thisgoeswell withthe contrastof the car shots.
The godfather

5. Thisfilmhasveryinterestingshotsthatmake the audience thinktwice aboutwhat’sgoingon,this
createsa more interestingfilmandatmosphere.Itmakesthe audience wantto watchthe filmagain.
The introductiontomusicand sound
Music inmediaproductsare done non-dieteticallyandtocreate atmosphere orto setthe audience
up forthe situation.Thisallowsthe audiencetogetsubmergedinthe filmandtoallow the audience
to relate tothe film.
In conclusionourfilmmeetsmostof the conventionsandchallengesmany.