2. Movement Location Practitioners Thesis/Concept
Arts &
Crafts
(1880-1920)
Great
Britain
Greene Brothers
Charles Rennie
Mackintosh
A belief in craftsmanship which stresses the inherent beauty of the material, the
importance of nature as inspiration, and the value of simplicity, utility, and beauty.
Machine-made stuff is junk – hand-crafted items are best.
Deutscher
Werkbund
(1907-1938)
Germany
Peter Behrens
Walter Gropius
Ludwig Mies van
der Rohe
Sought to combine promotion of craft with industry, as opposed to a rejection of machine
production. The Werkbund embraced technology to design objects and buildings that
fulfilled the changing needs of society. Professional designers can make German goods
better.
Vienna
Secession
(1897-1905)
Austria
Gustav Klimt
Joseph Maria
Olbrich
Otto Wagner
Josef Hoffmann
A revolt of the artists who were eager to question traditional understanding of what art is
and what art should be in relation to the society. This group of artists, architects and
designers introduced new concepts by embracing different influences. A new art for a
new age.
Wiener
Werkstätte
(1903-1932)
Austria Josef Hoffmann
Dedicated to the artistic production of utilitarian items in a wide range of media, including
metalwork, leatherwork, bookbinding, woodworking, ceramics, postcards and graphic art,
jewelry, stained glass, and architecture.
Intermingling of art with craftsmanship
fused high art with handicraft
total design of both buildings and interiors.
Art
Nouveau
(1890-1910)
Belgium
France
Spain
Great
Britain
U.S.
Victor Horta
Antoni Gaudi
Alphonse Mucha
An artistic movement which was practiced in the fields of art, architecture and applied art.
It is characterized by organic and plant motifs as well as other highly stylized forms.
4. The Arts and Crafts Movement
William Morris
In the second half of the nineteenth
century, a number of artists and
craftsmen were becoming concerned
about the decline of artistic standards
in manufactured goods because
trained designers were not involved in
creating such wares for industrial
production.
The leader of this activist group in
England was William Morris. Morris
founded the firm of Morris, Marshall,
Faulkner and Company in 1862,
establishing workshops where artist-
craftsmen created wallpaper, textiles,
stained glass, utensils, furniture, and
carpets using handicraft techniques.
5. The Arts and Crafts Movement
William Morris
https://www.youtube.com/watch?v=
CBq73yxha0o
6. The Arts and Crafts Movement
William Morris
Unfortunately the prices of Morris’
well-made objects tended to be
higher than comparable factory-
made goods, so his vision of
supplying quality furnishings to
ordinary people was never realized.
7. Charles Rennie Mackinstosh
Glasgow School of Art
Charles Rennie
Mackintosh (1868-
1928) was a gifted
designer whose
architectural career
was brief. His buildings
tend to have bold
massing deftly
composed, with light
and airy interiors. The
Glasgow School of Art
(1897-1909) was
Mackintosh's first and
largest commission.
This is the main façade
on Renfrew Street. The
huge windows gather
northern light for
painting and design
studios.
8. Charles Rennie Mackinstosh
Glasgow School of Art
Charles Rennie Mackintosh,
Library interior, Glasgow
School of Art. Mackintosh
designed the reading tables
and light fixtures as well.
9. Arts and Crafts
California Bungalow Style
THE GREENE
BROTHERS
Greene and Greene was an architectural firm established by
brothers Charles Sumner Greene (1868–1957) and Henry
Mather Greene (1870–1954), influential early 20th Century
American architects. Active primarily in California, their
houses and larger-scale ultimate bungalows are prime
exemplars of the American Arts and Crafts Movement.
10. The Greene brothers are most known for their impressive California
bungalow style. The homes are large, hand-crafted by expert
carpenters, and were at their time very expensive.
THE GREENE BROTHERS
The
Gamble
House
Pasadena,
California
The Gamble House
11. ◼Tree of Life design on the leaded art-glass entry pays homage to
the principal material used in the construction of the house.
THE GAMBLE HOUSE
17. ◼The Deutscher Werkbund (German Association of
Craftsmen) was a German association of artists, architects,
designers, and industrialists. The Werkbund was founded in
1907 in Munich. The Werkbund was to become an important
event in the development of modern architecture and
industrial design, particularly in the later creation of
the Bauhaus school of design.
DEUTSCHER WERKBUND (DWB)
18. ◼Its initial purpose was to establish a partnership of product
manufacturers with design professionals to improve the
competitiveness of German companies in global markets, to
put Germany on a competitive footing with England and the
United States.
◼Members of the Werkbund were focused on improving the
overall level of taste in Germany by improving the design of
everyday objects and products.
◼Architect Peter Behrens' work for AEG was the first large-
scale demonstration of the viability and vitality of the
Werkbund's initiatives and objectives.
DEUTSCHER WERKBUND (DWB)
19. DEUTSCHER WERKBUND (DWB)
Fagus Show Works
Walter Gropius
Alfeld, Germany 1911
AEG Turbine Factory
Peter Behrens
Berlin, Germany, 1910
20. Peter
Behrens
In 1907, AEG hired Peter Behrens as
artistic consultant. He designed the
entire corporate identity of the company
(logotype, product design, publicity, etc.)
and for that he is considered the
first industrial designer in history.
Peter Behrens was never an employee
for AEG, but worked in the capacity of
artistic consultant. In 1910, Behrens
designed the AEG Turbine Factory. From
1907 to 1912, he had students and
assistants, and among them were:
• Ludwig Mies van der Rohe
• Le Corbusier
• Walter Gropius
21. The factory was a visual reminder of the prosperity
brought about by the industrial revolution
AEG Turbine
Factory
22.
23. Influential and renowned
industrial architecture
Constructed of glass and steel
Bold move—impacted
architecture as a whole
Mix of classical Greek and
Egyptian traditions and
modern aesthetics
24.
25.
26.
27. VIENNA SECESSION
The Vienna Secession was
formed in 1897 by a group of
Austrian artists who had
resigned from the
Association of Austrian
Artists, housed in the Vienna
Künstlerhaus. This
movement included painters,
sculptors, and architects. The
first president of the
Secession was Gustav Klimt,
and Rudolf von Alt was made
honorary president. Its
official magazine was
called Ver Sacrum (‘Sacred
Spring’).
28. The Secession artists objected to the prevailing conservatism of the Vienna
Künstlerhaus with its traditional orientation toward Historicism. In 1898, the
group's exhibition house was built in the vicinity of Karlsplatz. Designed by
Joseph Maria Olbrich, the exhibition building soon became known simply as "the
Secession" (die Sezession). This building became an icon of the movement.
VIENNA SECESSION
Karlsplatz Stadtbahn Station
Otto Wagner, Vienna, 1899
Secession Building
Joseph Maria Olbrich, Vienna, 1897
29. Unlike other movements, there is
not one style that unites the work of
all artists who were part of the
Vienna Secession. The Secession
building could be considered the
icon of the movement. Above its
entrance was placed the phrase “To
every age its art. To every art its
freedom." Secession artists were
concerned, above all else, with
exploring the possibilities of art
outside the confines of academic
tradition. They hoped to create a
new style that owed nothing to
historical influence. In this way they
were very much in keeping with the
iconoclastic spirit of turn-of-the-
century Vienna.
VIENNA SECESSION
33. WIENER WERKSTÄTTE
◼Established in 1903, the Wiener
Werkstätte (Vienna's
Workshops) was a production
community of visual artists
in Vienna, Austria bringing
together architects, artists and
designers.
◼Fused “high art” with
“handicraft” by exchanges
between artists, craftspeople,
architects, and designers
34. PURKERSDORF SANATORIUM
Designed by Architect Josef Hoffman in 1904-1905, as a “mineral spa together with
cure-park.” An example of Total Design: the interior furnishings and exterior were
designed in unison to appear consistent.
35. PURKERSDORF SANATORIUM
Designed by Architect Josef Hoffman in 1904-1905, as a “mineral spa together with
cure-park.” An example of Total Design: the interior furnishings and exterior were
designed in unison to appear consistent.
36. ADOLPH LOOS
Adolf Loos designed this
bar in Vienna in 1908,
based on his experience
during a stay in the United
States from 1893 to 1896.
The materials used are
wood, glass, brass and
onyx.
Loos believed that the rich
natural character of his
building materials, rather
than applied decoration,
should emphasize
important features in an
architectural space.
37. ART NOUVEAU
VICTOR HORTA
• STAIRCASE IN THE VAN EETVELDE
HOUSE, BRUSSELS, BELGIUM 1895
• STAIRCASE IN THE HÔTEL TASSEL,
BRUSSELS, BELGIUM 1894