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Reform for social profiling
- 1. REFORM FOR SOCIAL PROFILING By Donovan Jackson
- 2. WHAT IS SOCIAL PROFILING Discrimination and Stereotyping Based on Digital Footprint Facebook(Groups, Likes, Posts) Google(Searches, Bookmarks) Klout(Score) Leads to Weblining
- 3. EXAMPLE
- 4. CAUSES The “Need” For Background Checks
- 5. WHAT IT AFFECTS The Overall Appeal Of Someone in the Job Market (e.g. klout score)
- 6. WHO DOES IT AFFECT? Job Hunters Everyone
- 7. ROOT OF THE PROBLEM(THE ABUSE) Overly “Efficient” Background Checks The Selling of Data Outdated Online Profiles
- 8. WHY SHOULD WE CARE Capable People Are Being Denied Jobs Could be you one day
- 9. PROPOSAL Laws Background Checks Only By Government Illegalize the redistributing of data by companies that perform datamining (e.g. Google and Facebook) Educate people
- 10. POSITIVE AFFECTS OF CHANGE Potentially Lower Unemployment Rate
- 11. HURDLES THAT MAY ARISE Resistance From Business Resistance from Datamining Sites Potentially supported by the public
- 12. SOURCES http://www.wired.com/business/2012/04/ff_klout/ http://www.washingtonpost.com/blogs/innovations/post/is-social-profiling-the- new-racism/2012/05/03/gIQAXQQDzT_blog.html http://www.opposableplanets.com/change/2012/11/social-profiling-the-terms- of-employment/ http://www.socialmediaexplorer.com/digital-marketing/the-problems-with- social-profiling/ http://www.snid.eu/2012/04/how-social-profiling-will-work-in-the-real-world/ http://www.propublica.org/article/yes-companies-are-harvesting-and-selling- your-social-media-profiles http://uwnthesis.wordpress.com/2012/08/26/social-profiling-sorting-and- surveillance-de-humanises-society/ http://www.reputation.com/reputationwatch/articles/what-weblining-means- you-and-your-online-privacy
Editor's Notes
- The actions of someone, which find one way or another to get online, play a role in their digital identity. This information, which is stored by numerous sites, and technically available to everyone willing to pay a price, can lead to Weblining, which is when opportunities sent your way are reduced because you aren’t seen as a prime “customer”.
- My Klout score is a 43 at the moment. This score as stated, in the article What Your Klout Score Really Means(http://www.wired.com/business/2012/04/ff_klout), this form of social profiling can greatly affect the types of job offers you receive and land.
- Before the days of Facebook and Google, the thought of hiring someone based on their activity online may have seemed farfetched, maybe even humorous. However, with the overwhelming efficiency of data-mining companies and the easiness of obtaining this data, more and more employers aren’t settling for someone who looks good on paper. They have to also look good online. Any data that the employer sees as red flags, like a picture of you at a bar, or of you clubbing seals, might lead to you not getting a job(even if you’re applying for a job as a sailor).
- With the added importance of someone’s digital footprint, getting a job has gotten very much harder. The worst part is, not everyone will be aware that their digital footprint is their downfall, meaning that they may never be given a hint on how to have the odds in their favor.
- http://uwnthesis.wordpress.com/2012/08/26/social-profiling-sorting-and-surveillance-de-humanises-society/The obvious victim are people looking for jobs. “Workers, consumers, suspected offenders, children, women, travelers, citizens, refugees and audiences” Whoever isn’t in a complete favorable position will only have added difficulty thanks to this Social profiling phenomena. Thanks to the abuse of Social Profiling, weblining is a reoccurring issue.
- It is understandable that Employers want to hire someone who will do their work, and uphold the companies good reputation, however, the situation breeds an environment of bias and personal prejudice.A government has less of a reason to be subjective to personal information of a user and make more of an objective background search, narrowing their searches for true red flags of potentially dangerous people.
- A lot of capable people are finding themselves jobless and without hope because of weblining. Also, people who are in positions of power find themselves walking on eggshells as they use the internet, because anything can come back to them and do damage, even harmless actions(find an article).
- I propose that the government take care of background checks. If a company needs background checks done on a person, they shouldn’t be the ones able to get direct access from the data-mining sites which are constantly collecting information on everyone. That kind of access for any private sector can lead to trouble in a number of ways().
- There are many capable people in the world who don’t have jobs because. Because of this, the unemployment rate is a lot higher than it needs to be.If more people can secure a job, then our economy gets strong(site)
- Just like how Mother knows best, I am sure business will opt to keep such powers for themselves. In addition to this, people who aren’t aware of the dangers that already exist considering Social Profiling and Weblining would see such laws as a breach of their privacy, rather than a means to protect their future.