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Your Personal Brand


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These are links to a variety of resources regarding personal brand and social media. Some were used in the development of my presentation to Eastlake DECA Founding 54.

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Your Personal Brand

  1. 1. Founding 54 Summit – 2009 <br />Your personal online brand management. (15-20 minutes)<br />Chris Brogan – 100 Personal Branding Tactics Using Social Media<br /><br />Dan Schawbel – Gain a Competitive Edge by Establishing a Personal Brand<br /><br />Jacob Share – 50+ Tips to Brand Yourself Online<br /><br />Dan Schawbel – Personal Branding Bio<br /><br />Dan Schawbel – 5 Things you can do to have a Relevant Personal Brand<br /><br />Student Branding Blog<br /><br />Howard Rheingold – A Slice of Life in My Virtual Community<br /><br />Student Branding Blog - Resources<br /><br />Personal Branding Wiki<br /><br />Wall Street Journal – Building your Brand – Alexandra Levit<br /><br />Dan Schawbel – Media List<br /><br />Brand Blog - Meg Guiseppi – Personal Branding Worksheet<br /><br />Brand Blog – Patrick Ambron – 4 Fool-proof Steps to Find your Ideal Job on LinkedIn<br /><br />Brand Blog – Pete Kistler – Everything You Need to Start Building Your Personal Brand Right Now<br /><br />The Boston Globe – Your online brand – Building and managing an effective reputation on the Internet<br /><br />DMX Zone – Your Facebook “Brand”<br /><br />New Media Cowboy – Jason Kintzler – Riding for the Brand<br /><br />Mashable – The Social Media Guide – Dan Schawbel – HOW TO: Build the Ultimate Social Media Resume<br /><br />Your Personal Brand <br />What is personal branding?<br />Personal branding is the process of how we market ourselves to others. <br />Why is personal branding important?" 18% of working college graduates report that their employer expects some form of self-marketing online as part of their job." Digital Footprints, Pew Internet and American Life Project, December 2007.<br />" 22% of managers screen their staff using social networks and 10% of admissions officers verify potential students using social networks." & Kaplan<br />" There are 1.5 million graduating college students for 2009 and employers are only hiring 1.3% more of them.  Differentiation through branding is imperative for success." Hartford Courant & WSJ <br />45% of companies conduct background checks on social networks (Careerbuilder 2009)<br />10% of college admissions officers conduct background checks on social networks (Kaplan 2009)<br />Hiring is down 7% for the 2010 graduating class (NACE, September 2009)<br />63% of job-hunting college grads aren’t cleaning up their social network profiles (, September 2009)<br />71% of college admissions officers receive friend requests from applicants (Kaplan, September 2009)<br />Employers receiving 49 graduate applications for each vacancy (Association of Graduate Recruiters, July 2009)<br />59% of college grads send out 30 or more resumes as part of their job search (, May 2009)<br />Some Statistics about the new " Two Cultures" : the Culture of Knowledge and the Culture of Information<br />83% of adult respondents thought that a twelve-year-old knew more about the Internet than their elected representative in Congress (Zogby 2006) <br />48% of all children six and under have used a computer, and 30% have played video games (Rideout, Vandewater, and Wartella 2003)<br />55% of youth 12-17 use social networking sites (Pew 2007) <br />57% of teens who use the Internet could be considered media creators (Pew 2005), a statistic that may be an undercount, because it does not factor in newer digital forms of expression or those that produce artifacts other than written texts (Jenkins/MacArthur 2006) <br />While engaged in an average of 2.7 simultaneous Internet Message conversations, 39% of surveyed college students were also writing academic essays while multitasking online (Baron 2006)<br />71% of students at the University of Minnesota use Wikipedia; 28% cite it (Adams 2006) <br />36% of students in a U.S./Canada study admit to " cut and paste" plagiarism of sources from the Internet (McCabe 2004) <br />81% of faculty in the Humanities and Social Sciences get digital resources from Google-type searches (Harley 2006) <br />Defined: Your total perceived value, relative to competitors, as viewed by your audience. <br />Elements <br />Personal Appearance - Including clothing, hygiene and attractiveness. <br />Personality - Your values, goals, identity and behavior. <br />Competencies - These are cognitive, business, communication and technical skills that enable you to perform your job responsibilities. <br />The Differentiator - Offering a unique value proposition or benefit to your target audience.<br />What’s your goal?<br />What does your brand stand for?<br />What’s your strategy?<br />Why does it matter?<br />Facebook and your personal brand<br />Linked In and the power of your personal network<br />