2. Current Situation
There is no parking for commuter students that have class past 9:30 AM.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
3. Here is the parking lot at 9:00 am.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
4. Here is the parking lot filled at 9:30 am.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
5. There is no one regulating the gate to the parking lot.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
6. Desired Behavior
Get commuter students to take public transportation to school.
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
7. Design-Tip Employed
Gain Vs Loss Principle – it is always more effective to highlight what a
subject gains from a situation
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
8. Nudge Design Proposal
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
Show commuter students that they have direct access to public
transportation.
9. Key Word Translation
“Shortcut” translated into French is “Raccourci”
“Technique” translated into Spanish is “Técnica”
“Strategy” translated into Greek is “στρατηγική”
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
14. Name Translation
Word: Purpose
Translated into Italian: Scopo
Translated into Greek: Propositum
Translated into German: Zweck
Name: Scoposeck
Research, Branding, Motion Graphics For Nudge Design Studio David Kempen
