Autobots, decepticons and marketing in the new world order

23. Lessons for marketers?

27. COPYRIGHT © 2015 DISRUPTOR’S HANDBOOK Customers report they are willing to pay up to 30 percent more for a superior experience. In fact, more than half (56 percent) of those surveyed report paying more for a product in the last six months because the customer experience was better than other less expensive options. - avanade.com

36. COPYRIGHT © 2015 DISRUPTOR’S HANDBOOK In many organizations, business people and technologists move in different circles. There is a yawning cultural gulf between them: they speak different languages, report to different managers, socialize with different people, and have different career ambitions. Neither side trusts or particularly respects the other. Neither side understands the pressures, deadlines and challenges the other faces. They are at loggerheads. -- Wayne Eckerson

39. COPYRIGHT © 2015 DISRUPTOR’S HANDBOOK Breakthrough innovation occurs when reconciling opposites. Living at one end or the other of a philosophical or cultural spectrum is comfortable, but not terribly interesting or instructive. You know the answers before people ask the questions. Your past, present, and future are hard wired and unchanging. -- Wayne Eckerson

43. COPYRIGHT © 2015 DISRUPTOR’S HANDBOOK DEVICE SPACE ENGAGE CHANNEL PROCESS * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * CUSTOMER EXPERIENCE MAP TIME

53. Create memorable experiences Deep and sustainable relationships

Autobots, decepticons and marketing in the new world order

Disruptor's Handbook

Autobots, decepticons and marketing in the new world order