Presentation to the Annual Ambassadors Conference of the Mexican Foreign Ministry

1. eDiplomacy
Mexico City
January 2013
#eDipMexico

4. eDiplomacy
1. Myths & realities
2. A new context for diplomacy
3. Essential e-competencies for diplomats
– Case studies and experienced diplomats
1. Change and institutional capability
– Lessons from elsewhere

5. Online
activity -
policy Communication, emails etc.
actors in Phone over the Internet (Skype etc.)
Ethiopia,
Nepal, Instant messaging
India, Internet Communities
Kenya & Entertainment – video or audio
Ghana
Uploading self-created content to the
Internet
Reading or downloading news/newspapers
Seeking health related information
Obtaining information from public authority
websites
Downloading official forms

7. • Nearly a Billion Users — Mostly on Mobile
• 514 million internet users: est. 54% use social media
• July 2012: 700 million monthly active users on QQ, and 500
million monthly active users on Qzone.
• Several others exceed 100 million users
• Most Chinese social media activity happens on mobile.

8. Anne-Marie
Slaughter, Princeton
University,
US State Dept.
Director of Policy
Planning, 09-11

9. States were like billiard balls.
We tried to prevent them from
crashing into each other. We did
not, however, look inside them.
We did not think we could
change what happened inside
them,
The 2013 world is multi-polar
A second rebalancing of power
in the world over the past three
or four decades has been a shift
in power from governments to
social actors.
Both co-exist but need different kinds of leadership and diplomacy

10. States come apart in Lego world
 The U.S. Environmental Protection
Agency, Justice and Treasury
departments network with their
counterparts in other countries.
 They can network or partner or make an
alliance with social actors.
 Governments can be taken apart, put
together with corporations, foundations,
NGOs, church groups, universities, or any
number of social actors in any number of
different coalitions.

11. Power and leadership
 Traditionally we think of power in
hierarchies and power is by command, by
controlling agendas and structuring
options or preferences.
 The Lego world is a networked world, a
horizontal world. It is a web. Power is
exercised from the center, not the top.
– you cannot command, so you mobilize
– the most connected person is the person
who can mobilize everybody else
 Leadership in the Lego world follows a
“connect and orchestrate” model.

12. eDiplomacy
 Essential e-competencies for diplomats
– Case studies and experienced diplomats
 Change and institutional capability
– Lessons from elsewhere

13. E-diplomacy & e-diplomats
 “The use of the web and new ICT to help
carry out diplomatic objectives
 This definition is broad, but escapes the
tendency to confuse e-diplomacy with
social media tools alone.”
– Hanson, Lowry Institute
 Diplomats need to develop a range of
e-competencies to engage across this
broad spectrum

14. create communicate
audiences
collaborate curate
critique

15. collaborate

18. collaborate
 Wikis, Google tools
 Blogs
 Online social networks
– Twitter & Yammer
 Integrated portals (mobile
accessible websites)

19. §

22. curate

24. Curate
 Find - Internet search, Wikipedia,
Google scholar, e-resources,
image textbook, etc
 Filter - RSS feeds,
 Collate/collect: social and
personal bookmarking, mind-
mapping, online storage
 Public curation

25. search
bias

26. Eli Pariser: Beware online "filter bubbles“
http://www.ted.com/talks/eli_pariser_beware_online_filter_bu
bbles.html

31. Create
 make digital content including
audio, image, text, website, blog,
video, wikis
 Protect - copyright, privacy,
digital footprint

34. Open data –
are you ready?

35. Critique
 Monitor online media
 Assess the validity/authenticity of
sites/information
– Get closer to the source
– Corroborate the content
 Reflect on one’s own practice and
that of one's peers - blogs, forums
etc

39. Do you engage?

40. Communicate
 Share /disseminate/ distribute - wiki,
blog, discussion forum, email,
Google+, twitter, online social
networks
 Promote - twitter, blog, online social
networks, and email
 Engage, engage, engage

41. SINA weibo
• Founded August 2009 by SINA corp
• SINA started using the domain name
weibo.com in April 2011
• China’s most popular microblog site,
with over 424,000,000 members
41

42. 42

43. 43

44. 44

46. Informal
Diverse
Transparent
Interesting
46

47. Case Study: the Ambassador’s Car
47

48. 48

49. 49

51. #eDipMexico
Questions?

52. eDiplomacy
Mexico City
January 2013