business plan of gift shop

1. BUSINESS PLAN
WRAP ‘N’ CLAP
- THE GIFT SHOP
PRESENTED BY:
DINESH CHOUDHARY(08)
1

2. INTRODUCTION
 WRAP ‘N’ CLAP Is A Kharghar Based Retail Start-up.
 To Offer Verities Of Gifts, Handicraft & Other
Customized Product
 Also Going To Launch Online App Name Will Be
‘Wnc’
 Our Primary Purpose Is To Provide Unique & Valuable
Things To Our Customers.
2
“Success is not the key to happiness. Happiness is the key to success. If
you love what you are doing, you will be successful.”

3. INDUSTRY ANALYSIS
Every Gift Shop Has Its Own Strategy & USP To Handle
Their Customers.
Gifts And Card Shops Typically Fall Into Two Distinct
Categories, Trendy And Attractive Shops That Appeal To
A Younger As Well As Senior Citizens Crowd.
Competitors Present In The Market Are Beautiful
Lifestyle And Dream World.
3
“Dream big. Start small. But most
of all, start.”

4. LOCATION
Wrap ‘N’ Clap is a shop based in Kharghar, near by
Sanjeevani International School & Central Park
Location is quite convenient to both the students and the
surrounding, located in the residential area.
There is no gift shop within the radius of 2km of our
location.
4
“Business opportunities are
like buses: there’s always
another one coming.”

5. FINANCE
We have set or budget about Rs 20 Lakhs
More expenses will incurred on interior design, furniture
& display of the shop.
Rs.3 Lakhs will incurred on app development & legal
expenses.
5
“Think big and don’t listen to people
who tell you it can’t be done. Life’s
too short to think small.”

6. PRODUCTS
Wrap ‘N’ Clap products can be grouped into four
main categories:
Cards
Health and Beauty
Novelty
Handicraft
6

7. MARKETING STRATEGY
To develop the awareness of our shop in Kharghar &
near-by areas we’ll take help of:
Print advertising
TV advertising
7
“Things may come to those
who wait, but only the things
left by those who hustle.”

8. Sanjeevani International School students
Central Park
surrounding communities
MARKET SEGMENTATION
8
“Either you run the
day, or the day runs
you.”

9. HR DEPT
We are going to hire 3 employees and 4 temporary
employees.
2 employee will serve walk-in-customers
one will handle accounting department
 2 temporary technical employees will work on online
WnC app
2 employees will set as delivery boy
9“Great vision without
great people is
irrelevant.”

10. 10