The Impact of COVID-19 Pandemic

The Impact of
COVID-19 Pandemic
© GDP VENTURE • All Rights Reserved

The current Covid-19 pandemic is impacting every aspects
of our lives, from the places we can visit, to the way we
spend our time, to the priorities we have and to the way
we plan our expenses.
This pandemic continues to evolves everyday and it is
starting to develop new behaviours to our daily lives.

Content
1. Pandemic Timeline
2. Impact in Home Activities
3. Impact in Spending & Financial Planning
4. Impact in Entertainment & Games
5. Impact in Travel & Hospitality
6. Impact in News & Information
7. Impact in Media & Advertising

Pandemic
Timeline

JAN 2020
China alerted WHO
to several pneumonia
cases
China announced
1st death
WHO declared
outbreak, a global
health emergency
Confirmed cases exceeds
500. National exams
cancelled. Closure of
entertainment places,
Shopping Malls limited
opening hours.
Indonesia ministry of
transportation confirm
positive Covid-19
President Jokowi
announced 1st Covid-19
case in Indonesia
1.6mil
Cases reported globally
209
Countries affected
95.700+
Deaths
354.000+
Recovered
1st
Week
2nd
Week
4rd
Week
Based on public sources and Government statements, as of Mar 26th ,
//en.wikipedia.org/wiki/2019%E2%80%9320_coronavirus_pandemic, world food program
Wuhan and other
cities are put in
lockdown
Indonesia extended
emergency status to
May 29 as new cases
escalated
3rd
Week
WHO declares COVID
Pandemic status,
push physical
distancing and work
from home.
Travel Ban applied,
almost all countries
closing their
borders
Confirm Cases
81% High income
MAR 2020
16% Upper middle income
As of April 9th, 2020

Total Conﬁrmed Cases of COVID-19
As per April 9, 2020. The number of conﬁrmed cases is lower than the number of total cases. The main reason for this is limited testing
Source: European CDC - Situation Update Worldwide, lastupdated 6th April, 12:00 London time. OurWorldData.org/coronavirus
Note: The large number of cases globally and in China on Feb 17 is the result of a change in reporting methodology
Per Million People

Impact in
Home
Activities

Social distancing
was applied in
Indonesia
70%of companies
applied Work From Home (WFH)
100% of schools
Applied School From Home (SFH)
Child homeschooling and activities grew 25% in total of
global social media conversion
Hangout and Zoom dominate the
video conferencing platform
25% people indicate eating more during
the isolation and more than 50% felt they eat healthier
user base has grown
twentyfold globally
Source: Brandwatch.com, DW report
“Sorry,
still in mute”
is the common call blunder
jokes in the period
2nd week of March

Activities During Self Quarantine
Source: JakPat survey vector created by pch.vector
Covid-19 outbreak makes
people have more time to
rest and take care of their
homes and loves ones.
Some people spend their
time taking a nap and
cleaning the house.
YouTube is the most accessed
platform compared to TV and
other streaming platform.
Viewers are mostly from student
segment.
Housewives tend to spend
their time to cleaning up the
household, cooking and
accompanying their children
in their school work.

What Activities People Do More Often?
Source: Nielsen

Preparing and Purchasing Meals during Covid-19
Source: JakPat survey
Among all respondents (n: 1.871)
● At the time of the survey, the majority
of respondents in almost all locations
preferred to prepare their meals
at home
● Buying food from restaurants either
through application or take-out or
dine-in is mostly done in Java (outside
Greater Jakarta).
This may be due to the Greater Jakarta
area becoming the epicenter of
Covid-19.

Greater Jakarta Cities in Java
(outside Greater Jakarta)
Outside Java
Source: Social Distancing During Covid-19 Outbreak - JAKPAT Survey Report (2020) © GDP VENTURE • All Rights Reserved
Preparing and Purchasing Meals during Covid-19
Among all respondents (n: 1.871)
● Employees in Java (including Greater Jakarta) tend to still use the delivery order application to order food.
● Meanwhile, outside Java the majority cook or prepare their own food.
● However, housewives from Java (outside Greater Jakarta) has the biggest percentage of ordering
food online.

Indonesians consume more fresh
ingredients which is generally
giving better health beneﬁts.
Tea and coffee, dairy products,
and juice also more often
consumed for their health
beneﬁts.
Indonesians tend to consume less
carbonated and alcoholic drinks,
confectionery, desserts, and
heavily processed food.
Source: Firmenich FAST survey: Indonesians in Times of COVID-19 w3 Mar20
Consumption Changes in Indonesia

Video Conference platform utilized
not only for productive activities (work & study)
but also shifted to social activities
Source: Shifts in the Low Touch Economy, boardoﬁnnovation.com/low-touch-economy

Staying at
home impact
Nutrition &
Hygiene Impact
Financial
Concerns
3 in 4
Indonesians spend their
Time at Home.
Concern towards preventive
health and ﬁnancial worries
are increasing.
Source: KANTAR, The Impact of COVID 19 To Indonesians & How Brand Should React
Tracking Behavioral & Attitudinal Changes

Potential Implications of Spending More Time at Home

Impact in
Spending &
Financial Planning

Panic buying
started in Indonesia (mainly in 1st tier cities)
#1 Health-related products
Face mask, hand sanitizers and vitamin C
#2 Consumables
Canned food, instant noodles, rice and eggs
Source: Brandwatch.com, multiple source
23rd
March
Indonesia e-Commerce companies agree to
suspend merchants selling over-priced
health related products
30% growth
Overall online shopping activities
1. Health & Medical
2. Groceries
3. Food delivery
1st week of March

From Dining Outside
to Food Delivery
Based on social media discussion,
people are reducing eating
outside and prefer to eat at home
and save expanse
On-demand service shift from
transportation to food delivery
To keep up with the situation, BlueBird established COD
service converting transportation to personal groceries
shopping service
Stay at home dine at home

Source: Nielsen

Indonesia is leading
in total downloads
in ASEAN
Total iOS and Android
Apps by average
weekly downloads
+10%
+60%
+10%
+5%
+25%
+10%
Weekly
Downloads
(Millions)
Source: AppAniie
Shopping App Downloads
Grew 10% in Indonesia

Industry Impact Analysis
Source: Shifts in the Low Touch Economy, boardoﬁnnovation.com/low-touch-economy

Impact in
Entertainment
& Games

Biggest Challenge
is being motivated or entertained during self-isolation (WFH / SFH)
48% 40%
women men
Mostly mentioned in the urban
audience
YouTube remain the most popular in
the general audience
More women struggle to keep motivated
or entertained during “lock down” period
compared to men
With the cancelation or postpone sporting event
audience, marketers and TV network scrambling to
ﬁgure out how to adapt to the unpresendence
situation.

Source: Moengage Covid Report
Apps OTT Entertainment
Indonesia dominates by binge-watching content provider.
V-Live apps downloads increased up to 14% due to Korean content.

Video Streaming App Surged (in Time Spend on March 2020)
Source: AppAnnie
+15%
Indonesia hours
spent in video
streaming apps
During COVID-19 Outbreak
+40% from
week of Dec
29, 2019
+15% from
week of Dec
29, 2019

Source: https://econsultancy.com/how-is-coronavirus-affecting-the-music-industry/
-11%
Global streams from
Spotify’s Top 200
chart dropped
during “lockdown”
There’s indication
people shift to Video
stream with
14.5% spikes
From rush hours
7am to 9-10 am
With music festival
cancelled, Music
industry move to
online platform to
retain the audience
Corona Pandemic Impact to The Music Industry

Source: Agate, Statista: COVID-19: global video game and console increase as of March 2020
Esports & Games
as alternative during isolation period
Game active player growth up to
100% during Covid Isolation
2x
Gamers starts early from
5pm to 8am in March
8am
From March 16 to March 22, a total of
1.58 mil physical game titles were
sold worldwide
39% increased
In global mobile game
downloads in Feb 2020
4 bn downloads
Globally of mobile games
from 2.9 bn in 2019
46% jump
In mobile games downloads
in Asia to 1.6 bn in Feb 2020
100% increase
In ad requests in Jan - Mar
2020 from 2019

Mobile Gaming is The Most Popular Gaming Platform
Demand of mobile game accelerated in Q1 2020
Source: Statista: AppAnnie
LEVEL UP
Note:
iOS and Google Play.
Based on March 1 - 28 data.
All estimates from
App Annie Intelligence
+30% vs.
Q4 19

Impact in
Travel &
Hospitality

Complete Border Closures
93%
of the world’s population, or
7.2 billion people, are
affected from the border
closures
Source: PEW RESEARCH CENTER
Air Travel
As per March 31st, 2020

Source: nationalgeographic.com,
If the pandemic continues for several
more months, it is projected to impact:
75 mill jobs and
$2.1 trillion in revenue
Percentage Change in Revenue from 2019-2020
Per passenger and kilometers
Estimated loss, billions of US$

Impact to Domestic Travellers
Domestic
62%
Overseas
38%
The destination Travel plans
n : 238
n : 747
n : 134
n : 281
The issue of Covid-19
tend to have more
impact on overseas
travel.
Data on the left shows
that Covid-19 does not
have much inﬂuence
on domestic travel,
while for overseas
travel, respondents who
have not yet purchased
a ticket tend to
reconsider whether to
buy a ticket or not
Effect of Covid-19 to travel plans
Source: Social Distancing During Covid-19 Outbreak - JAKPAT Survey Report (2020)

Hotel and On-demand Industry
Revenue per available room percentage change
Source: per March 7, nationalgeographic.com, News research center, Detik Finance
Luxury
Upper
Scale Upscale
Upper
Mid-Tier Mid-Tier Eco
Urban Resort Suburban Interstate Small Town
Hotels closed or
temporary closed
304 Jawa Barat
170 Bali
98 D.I. Yogyakarta
90 Jakarta
75 NTB
Per 31 March 2020
-15%
on demand transports
monthly active users
Due to the PSBB regulation
the on-demand service
shifted from transportation
to food delivery
Hotel in Jakarta offers temporary isolation package for
overseas travellers or others who need isolation area
outside their residence

Impact in
News &
Information

Back to Basic
Increased of users in all segments
Source: Kumparan internal report, Nielsen, Moengage Covid Report
37%
Youth audience back to news portal for
reliable corona information
8x
50x
News interest during
pandemic isolation
200%
Growth of “Lockdown” keyword
from February to March 2020
Growth of “Corona” keyword
from February to March 2020
Rise in Global News Apps total downloads and
viewership in the ﬁrst two weeks of March

Social Media
Source: https://www.alistdaily.com/social/coronavirus-social-media-increase/, The Next Web
27%
Growth of engagement rate
during isolation period
22%
Impression Q4 2019 vs Q1 2020 growth
15%
Twitter and Facebook active user growth
-26%
Search attention
Winner and Loser
Although the trend is growing in several platforms,
it is still not the 1st
option for news source

Impact in
Media &
Advertising

Shift of Media Consumers
With major drop in sports program, big numbers
of audience shift into “unchartered territory”
Increase TV viewership
20% driven by Kids
Smartphone usage grew
5.5 hours/day
Indonesia average daily hours spend
Radio listenership remain steady
Out of Home Media
-15%
prices for out-of-home inventory
Consumer foot trafﬁc has fallen
between 30to 70 percent
Source: video conference between BARC and Nielsen

The Advertisers
Total Indonesia Q1 Ad Spend still increases
Source: Nielsen, All ﬁgures are based on gross rate card without taking account discount,
promo, bundling, etc, digital adex ﬁgure is calculated based on average CPM rate card set by IDA
20%
Q1 2020
Q1 2019
Indonesia Adex Q1 2020
(in Trillion Rupiah)
Online brand and FMCG still leading as the ads spenders
with YouTube remain the major channel in digital
Total Ad spend growth
Q1 2019 vs 2020

Source: eMarketers
82% News
32% Education
30% Hobbies & Interest
20% Food & Drinks
-49% Real Estate
-64% Law, Gov & Politic
-69% Sports
-90% Travel
Ad Spend Change by News Category
First week of March (1-7) vs last week of March (25-31)

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Email: reach@gdpventure.com
Phone: +62 818 180 551

The Impact of COVID-19 Pandemic

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